Shulou(Shulou.com)06/02 Report--

What this article shares with you is about how many domain names the company needs. The editor thinks it is very practical, so I hope you can get something after reading this article. Let's take a look at it with the editor.

A company, if not considering other names, but only the company name or core product name, needs to register: .com, .cn, .com.cn, .net, etc. In addition, if the company pays more attention to brand maintenance, it is also recommended to register, such as .top, .xyz, .club, .vip, .shop, .ltd, etc.

Now, the Internet era pays more and more attention to the brand effect. If a large company does not pay enough attention to the brand, it will lose a lot of money. For example, the well-known company, whose domain name was 360.cn, is already a top-notch 3-digit cn domain name, but netizens are used to entering com to access it. As a result, they all went to 360.com, a foreign company. This situation, once let netizens misunderstand 360 company was hacked, a security products for the start of the enterprise, unexpectedly the official website was hacked, we can imagine this consequence.

In the end, the company spent a huge sum of US $17 million to buy 360.com at a sky-high price of more than Rmb100m at the exchange rate at that time, so as to correct its name on its official website, restore its brand and recover the huge amount of lost traffic.

Internet giant Google pays special attention to brand protection. Google registers domain names for its brands and products, and many domain name suffixes are also registered. At the same time, we also did domain name arbitration for all kinds of domain names that were preemptively registered, and got back the brand-related domain names. It is rumored that Google has tens of thousands of domain names on hand, except for some investment collections, most of which are related to brands and products.

Compared with these large companies, if it is an ordinary company, at least register the corresponding domain names such as company name and core product name in the suffixes of .com, .cn, .com.cn and .net.

The above are several domain names that the company needs, and the editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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