Shulou(Shulou.com)06/01 Report--

This article will explain in detail what the promotion methods of the website are, and the editor thinks it is very practical, so I will share it for you as a reference. I hope you can get something after reading this article.

Method: forum promotion

Principle: forum promotion is to use the popular forum as a network communication platform to publish products or services and other information by various means, such as words, pictures, videos, etc., so as to enable target customers to have a deeper understanding of relevant products or services.

The method has the following characteristics:

1. Make use of the high popularity of the forum to carry out effective marketing communication.

2. Make use of the strong gathering ability of the forum to stir up independent interaction among netizens.

3. Through the planning of activities, products and other information that netizens are interested in, it can lead to continuous communication effect.

4. Use the website weight of the forum to spread the search engine.

Work content: planning activities or products and other advertising copywriting, registration of a large number of accounts, post, top post.

Key work: the key work lies in the planning of advertising copy and the skills of posting and posting.

Detailed steps:

Step one: prepare the advertising copywriter.

Step 2: choose the forum where the target customer base is located. The more popular the forum, the better, such as Tianya, push and other large forums.

The third step: divide the time period, change IP, clear S to register a large number of accounts in the same forum, no less than 20, this group of accounts is what we call "vest".

The fourth step is to observe the rules of the forum section and check some matters needing attention. Record the time from posting to sinking to the second page.

Step 5: select a few of these accounts to raise the level in the forum and use high-level accounts to post. Immediately after posting, change the IP to clear S and use the vest to approve the post.

Step 6: press the screen brushing time and use different vests to reply to your posts.

Methods: question and answer promotion

Principle: Q & A promotion is the combination of forum and SEO, which can be promoted by accurate users by using the ultra-high popularity of Q & An interactive platform. And keywords can be implanted in the process of promotion for SEO and chain construction.

The method has the following characteristics:

1. Make use of the super popularity of Q & A to spread advertisements.

2. Make use of the website weight of the question and answer website to optimize the ranking of keywords and obtain a certain number of external chains with good quality.

3. Make use of the activity of the question and answer website to spread word of mouth.

Work content: plan to insert keyword questions and answers copywriting, register a large number of accounts, ask and answer.

Key work: the key is to control the number of questions, not too many, and pay attention to the interval between asking and answering questions.

Detailed steps:

The first step: choose the question and answer platform to promote, such as Baidu know, Sina Love ask, Tencent ask, Tianya Q & A, Yahoo knowledge Hall. These are all very popular and can be chosen according to their own promotion goals.

Step 2: change IP, clear S, and register a large number of accounts in different periods of time.

Step 3: select the keyword and insert the keyword into the title of the question and the answer that you are going to adopt as the best answer. Here the keyword must appear twice to ensure the keyword density.

Step 4: use one of the accounts to ask questions. The questions raised are ignored for the time being.

Step 5: reply the prepared best answer with another account after a day or two, and attach a link.

Step 6: don't set it as the best answer until another day or two.

Step 7, during this period, you can use other accounts to do the same thing and cycle. At the same time, use other accounts to reply to other people's questions, refine the questions, strive for the opportunity to get the best answer, and insert relevant keywords and links into the answers.

Methods: QQ group generalization

Principle: QQ group promotion is to make use of the relatively concentrated advantage of the target customer group to send mass messages and group e-mails. QQ group promotion is divided into self-building groups and adding groups. The following methods are about adding group promotion methods to carry out effective and accurate promotion, and QQ group promotion is very suitable for viral marketing promotion. Good planning of advertising copywriting can trigger netizens' independent communication behavior.

The characteristics of this method are:

1. QQ group promotion has strong pertinence and can carry out effective and accurate promotion.

2. Traffic can be quickly brought by the activity of QQ group.

3. Continuous promotion can be carried out by using the mailing list of QQ group members.

Job description: register QQ number, join QQ group, collect QQ mailing list, and send ads once a day.

Key work: the key work is that advertising can not be seen as advertising, and there are several things to pay attention to, such as: do not add a group with a small number of members, do not add a group that is not concentrated in the target group.

Detailed steps:

Step 1: register your QQ number. Set the avatar, set the name, set the signature, improve the personal data, if there is a member that the effect is better, try to make the QQ ranking high, such as set the status to Q me bar, add some special compliance and so on.

The second step: find the group to add the group, do not rush to send advertisements in the group, set up the group business card according to the group rules, first activate the atmosphere and mix the face familiar.

Step 3: enter the list of group members, collect and organize the QQ mailing list, and send advertising messages in groups. Here, it is easy to use the replacement function of WORD.

Step 4: record the time period when QQ group chat is not active, and use this time period to post ads to ensure that more people can see it.

Step 5: the use of group email, write a good ad title, must be attractive title, otherwise there are not many people to read, it will not have the effect of publicity.

This is the end of this article on "what are the methods of website promotion?". I hope the above content can be helpful to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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