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This article mainly introduces the relevant knowledge of WeChat Mini Programs's operation method, the content is detailed and easy to understand, the operation is simple and fast, and has a certain reference value. I believe everyone will gain something after reading this article on WeChat Mini Programs's operation method. Let's take a look.

1. Decoration and creation

Use an example to illustrate, such as a clothing store. In order to attract many customers, a clothing store made a Mini Program store. The design of the online mall should pay attention to precision, simplicity, and highlight the key points, so it should be "corresponding" from the visual senses. Users can see what they want to buy at first sight, which is convenient and affordable, but they can't let users come in and still can't find the product for a long time.

2. Receiving guests for drainage

Source of traffic: there is no doubt that WeChat Mini Programs can be seen by people around five kilometers, and now the mobile Wechat updates the surrounding WeChat Mini Programs to the surrounding stores, so it is more accurate traffic.

In-store environment: bags, display shelves and other places are printed with small program codes, users enter the store to scan the code to issue orders with a discount, but also enjoy the membership system.

Traffic exchange: diversion from other official accounts, Mini Program or self-media platforms.

Traffic Mini Program jump: shoot a series of small videos aimed at women. The moment for everyone to watch can be used as a traffic Mini Program to get customers (set relevant conditions to jump to the target Mini Program-mall).

Time-limited discount activities: do online activities such as "20% discount for the whole audience" every two months or holidays to enhance the brand influence and attract a group of customers.

2. User retention

Official account tweet: the official account is associated with Mini Program. Click on a menu on the official account to enter Mini Program and regularly push information such as clothing matching, style updates, discount activities and other information to enhance customer stickiness and improve the repurchase rate.

Skillful use of points: each user who buys a product will get a certain amount of points, which can be used for deduction (merchants have to set up deduction rules first) and can also be used to exchange gifts. Here is a message to consumers: gifts are not only sold, but also good value for money.

Discount activities are carried out regularly: for example, if someone buys a lot of clothes in the store, if she saves money, she is happy to buy them, and she is willing to come again in the future. She will also invite her friends to come along, increasing the number of customers. Why not?

4. Community fission

Group purchase: the function of initiating a group purchase. For example, the original price of a piece of clothing is 600 and 5 people are grouped together. Each person only needs 380. In this way, users are not only willing to participate, but also let old users help us pull more new users.

Distribution: let the college students who love to wear join in, become the distributor of the store, enjoy the distribution price and share it with others, and others can get a rebate when they buy it (no more than two grades).

5. Customer precipitation

Have a live broadcast once a week to talk about the knowledge of clothes, clothing, etc. This gives users a better sense of experience than tweets. Women's parties: organize all kinds of women to attend parties in the store, because some women who want to change do not know how to improve their clothes, which requires everyone to communicate and share good wearing skills.

6. try multi-channel three-dimensional operation.

At present, Tencent, Ali, Baidu, byte jump and other platforms have launched their own Mini Program. Merchants in the process of marketing with the help of Mini Program, try to try the global, site-wide three-dimensional operation, do not miss any opportunity to get customers. The "multi-end Mini Program" launched by Aliyun allows merchants to develop Mini Program and run it on Alipay, Wechat, Baidu and other terminals at the same time, which can help merchants better get global Internet traffic and open up various application scenarios. generate more marketing games.

This is the end of the article on "WeChat Mini Programs's methods of Operation". Thank you for your reading. I believe you all have a certain understanding of the knowledge of "WeChat Mini Programs's method of operation". If you want to learn more knowledge, you are welcome to follow the industry information channel.

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