Shulou(Shulou.com)06/02 Report--

This article will explain in detail what are the ways to promote APP, and the content of the article is of high quality, so the editor will share it for you as a reference. I hope you will have a certain understanding of the relevant knowledge after reading this article.

For APP operators, how to promote their own APP is definitely the first problem. At present, there are a variety of ways to promote APP in the market. Here, the editor has sorted out six types of promotion that are more mainstream and effective: application store promotion, network alliance promotion, in-application promotion, social promotion, offline promotion and new media promotion. Next, let me take a detailed inventory of these promotion methods.

First, app store promotion:

1. Mobile phone manufacturers app stores: such as Lenovo, Huawei, Coolpad, Meizu, Xiaomi. The channel department needs more operation specialists to get in touch with the stores of mobile phone manufacturers.

two。 Mobile phone operator app store: the so-called operator channel refers to China Mobile, China Unicom, telecom operators, their main point is a large user base, if your products are good enough, you may also be able to get the support of operators.

3. Mobile system vendor app store: it is the official app store such as Google, ios, windowsphone and so on.

4. Third-party app store: the first is a third-party store, and channel specialists have to prepare a large number of materials, tests, etc., to connect with the application market. The rules of each application market are different, so how to communicate with the person in charge of the application market and accumulate experience and skills is very important. When the funds are sufficient, you can put in some advertising space and recommendation and so on.

5. Software download stations: such as Sky download, Huajun Software download, Baidu Software Center, Zhongguancun download, Pacific download and other download stations can also submit your app to get users.

Second, the promotion of network alliance:

6. Integral wall: display a variety of tasks within an application (download and install recommended applications, register, fill in forms, etc.), and then users complete the tasks in a game with a points wall embedded to receive virtual currency rewards. Billed according to CPA (cost per Action, Cost Per Action), developers can get a share of the revenue as long as the user completes the point wall task. Such as multi-alliance, Limei, Youmi, Diaodi, Wanpu, Midi, easy points, Grinding Plate, Fast Friends, Giant Friends, diligence and the new Wechat points Wall app testers, Jubopeng and so on.

7. Screen insertion: also known as insertion advertisement, when using App, the action triggers full-screen / half-screen pop-up or embedding. Mobile games are suitable for this form of advertising, and the click-through rate, conversion rate and user activity performance are all good. When the application is opened, paused or exited, it pops up in the form of half-screen or full-screen, which can skillfully avoid the normal experience of the application. Because of the large size and visual shock, the on-screen advertisement has a very high click-through rate and the advertising effect is good.

8. Internet League & Agent: if you buy by CPA, agree on a CPA price with the other party (of course, the higher the price, the more users you will get), and it is best to set a KPI, such as not less than the next day's retention, or 24-hour shopping rate, etc., with such an agreement, the user quality will be guaranteed, and the platform network alliance, like IOS, is also a company like inmobi,admob.

9. Mobile DSP: at present, we only know that Liangmei and mediav are doing mobile DSP, because it is just a start, the students of these two companies do not suggest us to do it, because there is no historical data, there is little basis for optimization, and the price is so high. By the way, their media resources are generally connected to these big platforms such as google and inmobi.

10. List promotion: this kind of promotion is an informal means, but it is very popular in China. After all, the vast majority of iPhone users will use APP Store to download APP. If your APP is directly in the top several places, of course you can quickly get users' attention and get more real downloads at the same time. However, the price of brushing the list is relatively high, the price of the domestic list top25 is about 80, 000 yuan per day, and the price of top5 is about 100000 per day. Because this kind of promotion cost is relatively high, so generally cooperate with the news hype to do together, so it is easy to become famous quickly.

III. Promotion within the application:

11. Mutual push within the application: also known as exchange volume, is to exchange traffic through BD cooperation. You push my app, I push your app, and we exchange users with each other.

12.PUSH promotion: as an important means of mobile application operation, push has been paid more and more attention by mobile game operators. When the same content is sent to the user, the performance of the push and push remains the same, and the user will get bored after receiving such untargeted push many times. However, what users are tired of is not the push function itself, and it doesn't have much to do with the number of push messages, but what matters is the content sent.

13. Pop-up window promotion: a form of advertising that pops up when the application is opened, which works well, but has a great impact on the user experience.

14. Focus map promotion: can be simply understood as a picture or multiple pictures displayed in the application is the focus map. In the obvious position within the application, it is played in the form of a combination of pictures, which is similar to the meaning of focus news, but with pictures. Generally used in the application home page or channel home page, because it is in the form of pictures, so there is a certain degree of attraction, visual attraction.

15: application recommendation promotion: Jinshan, Limited exemption Daquan, funny, APP123... Most of the settlement methods are CPT, due to the limited resources of IOS promotion channels, the price has been rising, Jinshan 14 years of cooperation need to take the annual framework, even according to CPA cooperation, e-commerce prices also want 12 / activation. The user quality of this kind of channel is good, the channel basically will not mix water, the data is still more reliable. Only after long-term launch, users will have "aesthetic fatigue", and the promotion effect will slowly decline, and some apps such as Jinri Toutiao and Best Sister can be implanted in content or talk about CPS.

16: promotion of jailbreak: PP Assistant, synchronous push, Quick use, 91Magery XY, Ace, itools, etc. Most of the settlement methods are CPT, and you can also communicate with CPA cooperation. The quantity of these companies is still good, and they do not have the channel to push and break out of prison, so they know very little.

17: Internet open platform promotion: don't underestimate the open platform! Submit your mature APP applications to the Internet open platform to enjoy a large number of users, such as Tencent open platform, 360 open platform, Baidu open platform, Kaixin open platform, Renren open platform and so on. Add different angles of experience to your users.

Fourth, social promotion:

18. Social marketing: a popular way to promote SNS on the Internet, which is implanted into text, pictures, and videos that can be spread quickly in a soft way, and spreads in major SNS communities, bringing high outbreaks of traffic. This is not impossible, what is needed is the topic that the product itself can create, and the executive power of the marketing team.

19. Celebrity retweet: (promoting user quality: uncertain) is generally paid according to the number of articles, and the price is discussed between the two parties in advance. It is likely to be the most cost-effective form of promotion if successful event marketing is carried out. There may also be no effect of the situation, pay attention to control the scale, go too far, now the user is very smart.

20. Malware latent installation market: this method is more evil, but it can also generate traffic.

21. WeChat group promotion: now there are many groups on Wechat, and many people download and send red packets by doing activities in the group. Those with good results can bring hundreds of downloads every day.

twenty-two。 Human flesh comment promotion: by browsing the comment list, improve the ranking, you can also get the number of app users.

5. Offline promotion:

23, mobile phone manufacturers pre-installed: this is the need to cooperate with mobile phone manufacturers to pre-install your application when the mobile phone is produced. This way has a high user conversion rate and is the most direct way to develop users. But the medium-term volume of users is also relatively long, after all, from the cooperation of mobile phone manufacturers to the launch of new mobile phone products, users need a period of time to buy, usually in 3-5 months.

24. Parallel brushing machine: Android mobile phone brushing machine has formed a market, using this way, users can start quickly, basically 2-4 days to see brushing users, the industry companies are: XDA, cool, Leku, brushing wizard. The cost is difficult to control, the quality of users is poor, and it is difficult to monitor. Basically, the single software CPA of the brush machine is 1-2 yuan, and the price of a charter machine is between 5-10 yuan.

25. Authentic storefront: high quality, high viscosity, high conversion rate of payment, fast speed of users. There are many storefronts and the training of shop assistants is complex, which requires a perfect assessment and reward mechanism. Basically, the price of CPA is between 1.5 yuan and 3 yuan, and the pre-installed price is between 0.5 yuan and 1 yuan. Industry companies: Leyu, Zhongfu, Tianyin, China Post, SUNING and so on.

twenty-six。 Offline media promotion: such as light box, knife flag, LED screen promotion 27. Offline store promotion: such as working with McDonald's and KFC to download app to send a KFC drink and so on.

twenty-eight。 Exhibition material promotion: for example, the exhibition download App gift promotion.

twenty-nine。 Ground promotion: (promoting user quality: high) the daily work of Ctrip's ground push staff is to install Ctrip's APP at the airport, which can install an average of 30 million yuan a day, 1000 yuan a month at a good time, and a basic salary of 1000 yuan each with a base salary of more than 1000 yuan each. This form of promotion is very accurate but also very tiring, and the stupidest methods are often the most effective.

VI. Promotion of new media

Content planning: an important point of content planning is to analyze users, master the psychology of target users, give priority to creativity in content, not afraid of your bloodshed, but afraid of your insipid.

31, brand basic promotion: encyclopedia promotion: establish brand entries in Baidu encyclopedia, 360 encyclopedia, question and answer promotion: in Baidu know, search Q & A, Sina love Q & A, Zhihu and other websites to establish Q & A.

32, forum post bar promotion: you can see a lot of forums in the industry at the bottom of mobile phone-related websites. It is suggested that promoters should post in two ways: official post and user post, and at the same time, you can contact the forum administrator to do some activities to promote. After posting, you should regularly maintain your own posts, answer users' questions in time, and collect user feedback so that the next version can be updated and improved.

33. Weibo promotion: content: personify the product, tell stories, position the characteristics of Weibo, and adhere to the output of original content. Seize the hot spots of the week or day on Weibo to follow up and maintain a certain degree of continuous innovation. Here you can refer to the Weibo account which is more successful in the same industry and learn from their experience.

Interaction: follow the relevant Weibo accounts in the industry, maintain interaction, and improve brand exposure.

Activities: if necessary, you can plan activities, Weibo retweet and so on.

34. Wechat promotion: carry out promotion on Wechat official account, for example, find an official account similar to your app, user traffic will naturally increase fans, conversion will be higher, such as Mobile Internet (gupo520) Wechat official account, you can put in some app download ads related to mobile Internet dating, marriage and other practitioners.

35. PR communication: PR is not a hard advertisement, so it is very important to learn to tell a moving story in the right way. In the Internet age, everyone is a source of communication, whether Weibo Kol, Wechat official account, the columns of media sites or major social networking sites, I have to study how to use these platforms to tell the story of a good brand, and vice versa, these platforms will also be the best channels for users to generate UGC for the brand.

36. Event marketing: event marketing depends on the brainpower of operators and a keen sense of smell for industry information. Superficial understanding is hype, which requires the team to have certain media resources.

37. Data analysis: the promotion at any time is inseparable from the data, and we should learn to find problems from the data. Sum up good experience, do high-quality channels, improve products.

On the way to promote APP which is shared here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.