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This article will explain in detail how to write headlines in SEO. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

one。 Consider it from the point of view of SEO.

1. Matching degree of core keywords: each title has a core keyword. If you don't do SEO, you can omit this step. Take the title of the author's article as an example, "SEO soft title writing skills: good titles come up with this way". Among them, "SEO soft text title writing" is the core point of this article. Using word segmentation technology, it can be divided into "SEO title writing", "soft text title writing skills" and so on. Put the most important core in front of the title, from the SEO point of view can get a better weight distribution, but also convenient for readers to understand.

two。 The length of the title: the length of the title of the general soft text must be controlled within 30 words, too long will appear tedious, do not emphasize too much here.

3. The number of keywords appear: many people who do SEO friends always like to pile up keywords in the title. Here, there is only one requirement for the number of keywords in the title: do not deliberately pile up keywords.

two。 Think about users' search habits and needs

Before writing the title content, you might as well think about positioning the user's search habits and needs. An eye-catching title must be able to penetrate the user's heart. Why can others create content with high reading volume? to a large extent, it stems from the attractiveness of the title. How to analyze users' search habits and needs is generally mined through drop-down boxes, related search, Baidu Index and other tools. At the same time, the content of the title is not a general title, it must be refined and subdivided for a certain user.

three。 A complete collection of cases of title writing skills

1. Experiential title

The so-called experiential title refers to the experience gained through practice, and then shared. This kind of title generally obtains high user credibility, and everyone wants to see the conclusions drawn by others through practice, and integrate them with strong reference.

Example 1: how difficult is it to write original articles? All the years I've been writing original articles

Example 2: the sequela left by the revision, do not change the title of the website when you do SEO

Example 3: I have done a summary of SEO for several years: several reasons why the title of the website should not be changed.

two。 Enter the title of "affection"

Affectionate title refers to the integration of personal life emotions in the title, so as to resonate with the reader in life, but this kind of title is difficult to think, need to use more brains, at the same time integrate their own emotions to see results.

Example 1: taking these misunderstandings leads to the loss of a SEO job with a monthly income of 10,000 yuan.

Example 2: fifteen days of insomnia due to the right to change the title of the website

Example 3: after learning SEO, I found my first love in life.

3. Enter the "territory" type title

Entering "context" refers to the scene and environment integrated into life. I believe that primary school students will be able to write scenes and feelings, including life scenes, working environment, etc., and put in their own personal experience, which is conducive to creating a beautiful picture in the minds of readers.

Example 1: after three months of instant noodle life, I finally got the website ranking up.

Example 2: finally finished this SEO article at one o'clock in the morning

Example 3: learn this trick. I was promoted from SEO chain specialist to SEO supervisor.

4. Story title

Story title is the most common, but also one of the most eye-catching titles, the majority of readers are aimed at the story, the story title must have a beginning and an end, such as the following case of "0 basis" to "independent operation website", is a process from the beginning to the end, if your content does not have a beginning and end, it is recommended not to use a story title.

Example 1: after 3 years of SEO, how did I go from zero to run the website independently

Example 2: he learned SEO in February just because he read this tutorial.

Example 3: why is he good at writing soft headlines? Because he does all these things at night.

5. Hide the title of the mysterious model

The so-called hidden machine title, generally the most common is the title dang that we see, this kind of title surface tells the reader what is there, but what is the foreshadowing, attract attention, must leave suspense.

Example 1: the secret of soaking in the goddess in just 2 weeks, and I finally took it.

Example 2: a quick trick to lose weight without spending money. Smart fat paper is used.

Example 3: after reading this article, you can't even write a soft title.

6. Rhetorical title

Most of the rhetorical title is based on the questions in the reader's mind, which can draw the distance between the author and the reader. at the same time, it can also solve the user's questions and increase the user's thirst for knowledge, and this kind of title is not difficult to write. it's usually solved with a question and an answer.

Example 1: can SEO be learned by self-study? The answers are all here.

Example 2: is it still useful to send the chain and update the soft text? I will tell you these points.

Example 3: why can't you learn SEO well even though there are so many tutorials?

7. Declarative title

Declarative titles are generally the most frequently used and relatively simple, often telling readers directly what the content of this article is, giving readers a clear reading train of thought and direction.

Example 1: several major reasons for the launch of the new station, do not change the title indiscriminately

Example 2: do the analytical thinking of user experience that SEO must know

Example 3: the secret of getting rankings quickly at new stations

8. High risk warning title

High-risk warning titles are rarely used, and words such as "never" and "pay attention" are widely used to remind readers that such titles often make readers serious.

Example 1: pay attention! To change links, you must understand these points.

Example 2: the experience of people who have done SEO, don't change it at will.

Example 3: don't make the six low-level mistakes of SEO.

9. Suggested title

The suggestion title is usually written by the author to clarify his own identity and then make suggestions for a fixed crowd. Generally, the suggestion title is relatively conventional and has certain restrictions on its attractiveness. After all, readers seldom come to listen to suggestions.

Example 1: SEO grassroots advice: to be a SEO, you must know how to stick to it.

Example 2: to the grassroots: three suggestions for Internet promotion

Example 3: why don't I suggest you use Hong Kong servers?

10. Contrastive title

The contrast title must have two references for comparison, some are good and bad, or it can be an equal reference, or the good is better than the bad, and so on. The point is still that two references are needed to compare, otherwise it cannot be called a contrast title.

Example 1: what is the difference between the SEO supervisor and the SEO chain specialist?

Example 2: which is better, plain text chain or anchor text chain?

Example 3: where is the original article better than the pseudo-original article?

four。 The process of listing the title

1. Clear content: if you want to write a good title, you must know what the content is, whether it is SEO or self-media, whether it is original or reproduced, you must know what the content is, and make it clear that a good content is the basis for writing a good title, so you might as well think about the direction of the content before writing the title.

two。 Grasp the core point: every title has a very important core point, there is a main body, this is also the first point to consider, in line with the SEO location layout, if your title core point is unknown, then the title must be floral. The core point should also be single, and do not make a general title, which will be illustrated in detail in the recorded video, which will not be explained too much here.

3. Use the appropriate title form to modify: when the content is clear and grasp the core, the next step is to modify the title, SEO Malone has listed some examples in the third point, you can select reference according to the content.

4. Do not do title dang: title dang is not equal to a good title, sometimes make users disgusted, do not do title dang, just need to avoid "exaggeration", "ambiguity", "do not know what to say" and so on, leaving suspense does not count as title dang, so proper suspense is helpful to increase attraction.

5. Read more, write more, and refer more: if you want to write a good title, you can't write it overnight. if you want to write well, you must be inspired and cognized. only by reading other people's good titles and writing more or more references can you exercise your ability step by step.

6. Understand innovative thinking: if you want to write a different title, you must have innovative thinking. The title that you copy according to the department doesn't last long, so it takes time to innovate. It doesn't matter if you spend two hours thinking about the title. Create title writing ideas that others don't have.

This is the end of the article on "how to write headlines in SEO". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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