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This article mainly introduces how repeated content affects seo search engine optimization, the article is very detailed, has a certain reference value, interested friends must read it!

How the so-called "repetitive content" Duplicated Content affects SEO optimization is often misunderstood. Some people say it will lead to punishment by search engines. There are also many misunderstandings about what search engine punishment is. Recently, a customer asked Haiyao seo editor: if you want to use CSS to set different desktop and mobile layout layouts on a web page, if you need to repeat the same paragraph, will you be punished by the search engine for duplicating the content?

Repetitive content on the Internet is the norm

First of all, the world of the Internet is responsible for a lot of repetitive content. Some studies on repetitive content say about 20% to 30%. For example:

When a web page references the content of another website, it can't help repeating some of the content on the other web page.

Another example: when Donald Trump wins to become president of the United States, many media may directly plagiarize and quote official life profiles.

Online stores often have duplicate content, for example, the same product description appears on the product page and the product page under the product category. As long as the URL address is different, different search engines are regarded as different pages.

A more common example is that the same site supports encrypted connection HTTPS and unencrypted connection HTTP. Because HTTP and HTTPS are regarded by search engines as different URLs, they can also be regarded as duplicate content.

What is search engine punishment?

Search engines will not punish web pages with duplicate content. The so-called penalty means that the search engine company removes the page from the index database, making it impossible for search users to find the page in any search query. Furthermore, when the whole site is punished, the search engine company will remove all the pages of the site from the index database, making it impossible for search users to find any pages of the site from any search query. Search engines find that pages or websites are involved in improper manipulation of search rankings and downgrade the original ranking of web pages is also generally regarded as a search engine punishment.

No punishment is not equal to love. Search engines do not like duplicate web content. The reason is: search engines think that Query Deserves Diversity (QDD) should give search users a variety of SERP results. For search engines, duplicate web content is the same answer to the query put forward by search users, but the URL is different and the content is roughly the same. So the search engine will only extract the best URL from the same answer and put it on the search ranking results page, and the other same answers will be screened out. And this screening result is often misunderstood as search engine punishment.

Generally speaking, search engines will introduce punishment only when a large amount of content is plagiarized from other sites word by word and is of no value to users and the goal is to manipulate SEO rankings.

Duplicate content within the website

Repetitive content within the site is more likely to affect the quality of search rankings. Search engines will also filter the quality of search ranking results, which is a work previously done by Panda, since Panda 4.2? Has been integrated into the search engine algorithm. Visual as a search engine: Query Deserves Quality. So if the same paragraph of content is repeated many times on the same page, the quality score and user experience will naturally decline, which is not good for the search ranking.

But the questions from previous clients are different. The reason is that one version of the same paragraph is for desktop computers and one for mobile phones. When the search engine's indexing robot retrieves your website, it is now disguised as a desktop computer. However, as mobile phones have been viewed more than desktop computers, indexing robots will be disguised as mobile phones in the near future. There is only one identity of the indexed robot, so you won't see the same content at all.

The biggest harm of duplicated content within a website is: if the content of the page within your own site is duplicated, you want to use page A to rank the target keyword, while search engines may find duplicate content page B more appropriate and use page B in SERP results. This is cannibalization? problem.

Other websites plagiarize content

The biggest harm of duplicated content is more likely to be when other sites copy your content, causing search engines to sift out your original content rather than plagiarist content because of QDD. Some of the articles in this blog (such as "problems with Chinese fonts on the website") have been plagiarized by other websites. Of course you can pass DMAC? Request Google to take action, such as removing the plagiarist's web page from the index database or significantly reducing the plagiarist's web page resources.

Understanding what criteria search engines use to screen the best pages from a basket of the same content but different URLs may help you skip the lengthy DMAC appeal process to defeat plagiarists. Of course, one of the conditions is the authority of the website. Originality is not the main consideration of search engines, so those with earlier release dates are not necessarily screened out. The reason is that search engines think that post-publishers may improve the content and deserve to be screened out. This is the concept of Query Deserves Freshness. Adding a structure description schema may be helpful, but it is not absolute.

The above is all the content of the article "how repeated content affects seo search engine Optimization". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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