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Today, the editor will share with you the relevant knowledge about which industries the development of Mini Program has promoted. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article, let's take a look at it.

1. Impact on the field of e-commerce

Related official account, Mini Program jump to each other, open group ability. WeChat Mini Programs carried out a series of intensive capacity opening. In 2017, Mini Program demonstrated its strength with its huge power, and also provided a model for e-commerce to expand its user base through social sharing.

According to the 2017 China WeChat Mini Programs E-commerce Application Special Research report released by data analysis agency Ai Media Consulting, the number of WeChat Mini Programs e-commerce users reached 63 million in 2017 and is expected to reach 162 million in 2018, with a growth rate expected to reach 157.1%. Backed by Wechat's huge system of active users, e-commerce Mini Program began to taste the benefits of social attraction.

When the ecology of Wechat is getting better and better, merchants of traditional e-commerce platforms will be attracted. The traditional e-commerce platform will be slowly eroded, and some of the small and medium-sized merchants who do not survive in the traditional e-commerce platform will begin to transfer to Wechat to do Mini Program stores.

two。 Invade the game field

The game is undoubtedly the super cash cow and money printing machine of Tencent. From the data and surrounding news of Arena of Valor's game, we can see that the game attracts more money in the end. After all, how many can make a profit.

This year, a "jump" Mini Program has gone viral on Wechat. Countless netizens are obsessed with this Mini Game. The sudden attack of Wechat and Mini Game excited the vast majority of people. After the official announcement of "Jump" launch, Mini Program has added a Mini Game category within the open scope, and there are already development documents and tools to provide.

There are a lot of games Mini Program appear in this category. What's more, some Mini Program games are embedded with the promotion of their APP version, and even in the future, they will jump directly from Mini Program games to APP games.

Users can spread through the community in the form of a display window, and can increase the ranking of the group, etc., to stimulate users to continue to play, fission spread. It can also lead to a direct increase in sales in the APP market.

3. Hold on to the field of content payment

At present, Mini Program "virtual item purchase" function has been obtained, Zhihu Mini Program and other content paid online. And through Tencent senior Ma Huateng, Zhang Xiaolong and so on went to Apple headquarters in early September to communicate "in-app purchase." Soon after, Apple adjusted the new IAP rules to allow the direct purchase of virtual gifts without IAP, but required the giver to be completely voluntary, and the full amount of the gift went directly to the recipient, and the platform itself could not take out.

This news and change can be foreseen as a concession made by Apple to Wechat. On the other hand, if Wechat opens the "purchase of virtual goods in Mini Program" function, it will play a positive role in both the Mini Program usage scene and the WeChat Pay scene. If the internal purchase of Mini Program virtual goods is finally fully opened, then the previously impossible Mini Program ecology will usher in great changes. The advantage of Mini Program is that it can grab a lot of traffic in Wechat chat system, and the introduction of paid internal purchase of virtual goods will undoubtedly change the pattern of traffic transformation.

4. Challenge the field of vertical search

Wechat established a successful search division in 2017, which is obvious to optimize Wechat search engine. And Zhang Xiaolong has not only stressed once that a search in the future will be the biggest entrance to Mini Program.

At the beginning of this year, Wechat's search function was also improved for the second time. When you search for relevant keywords above, you can directly lead to the relevant content and directly call Mini Program in the user history list. From a variety of phenomena show that Wechat's search engine is constantly optimized, constantly from the user's point of view to consider the problem, constantly let Mini Program get more exposure opportunities.

These are all the contents of this article entitled "which industries have been promoted by Mini Program development?" Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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