Shulou(Shulou.com)06/03 Report--

Bad marketing

You must have experienced being harassed by various marketing methods.

Telephone marketing, short message marketing and e-mail marketing, a variety of marketing methods emerge in endlessly.

But how many times are you really willing to pay for it?

At this point, the article was interrupted by a phone call.

The call comes from the high-end VIP customer service of a telecom operator.

On the other end of the phone, the enthusiastic female customer service went on and on about the traffic value-added service that I was not interested in at all.

This value-added service is actually very attractive. You can enjoy up to 3 gigabytes of mobile Internet traffic per month for an extra 4 yuan.

But it is not very suitable for me. I use less than half of the 6 G package flow per month, so I have to give me 3 G for free.

The right service has found the wrong marketing target.

An inexhaustible gold mine

If you find the right marketing target for the right service, you will find an inexhaustible gold mine.

Going back to our previous story, the telecom operator has 100 million subscribers.

It is not difficult to recommend a value-added service of 5 yuan to each user, as long as it is to their taste.

In the human nature of taking advantage of petty favors, few people can resist super-cheap high-traffic packages, big call packages, mobile phones and broadband packages.

As long as you can find 50 million users in demand, your monthly income will increase by 100 million. This is what we call an inexhaustible gold mine.

A neglected "journal"

Telecom operators have a large number of business systems, spitting out all kinds of log data such as call bill, traffic bill and payment list all the time.

With these logs, you can easily find users with certain characteristics, such as traffic, answer, phone, travel, money-saving, lonely men and women, and so on. More types need to be explored.

This is the charm of the journal, have you ignored it?

Through the log mining to users with distinct characteristics, I think that enthusiastic female customer service must be able to greatly improve the performance!

Looking for professional tools

A professional log management and analysis tool, remove all technical barriers, easily manage and analyze massive logs, it has:

Real time

Real-time log data generation and real-time analysis.

Sponge

Manage daily incremental TB level, stock PB level log data. Docking log data from different sources, different types and different formats.

Simple and easy to use

Search for log data like Google and chart data like Excel.

Let's do it.

Come on, let's go! A gadget that takes you to explore the gold mines contained in log data.

Neusoft platform product Datainsight has done a good job in big data, platform.neusoft.com

If you have ideas and suggestions, you are welcome to communicate with us and improve!

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