Shulou(Shulou.com)06/02 Report--

The annual MWC (World Congress for Mobile Communications) has two major tasks. The first task is to show the future and predict the trend of the mobile communications industry in the coming year; the second task is to summarize the past and give affirmation and support for the efforts of the global mobile industry in the previous year.

This second task is mainly focused on the awarding of various awards in the latter part of MWC.

As the first event deserved by the mobile communication industry in the world, the award awarded by MWC every year is also regarded as the highest standard award in the world in the terminal and communication industry. The industry calls it the "Oscar" of the mobile phone industry.

In MWC 2019, which has just come to an end, Huawei is undoubtedly the top prize winner.

If MWC is the highest stage in the mobile communications industry, then the "Best smartphone" award is the "Oscar" award. What is special about this year's award is that this is the first time Huawei has won the highest honor on the international top stage MWC. While proud and gratified, we may be able to think more about it: MWC's "best smartphone" has never been just an endorsement of a single product. Hidden behind the award is the recognition and expectation of the global discourse of the mobile communications industry to a certain technological trend, a certain company, and a certain industrial form.

At the moment when Huawei Mate20 Pro stepped onto the red carpet of "Oscars" in the mobile phone industry, we can see that the change of industry trend in a broad sense is happening step by step.

When Huawei held the "Oscar" for the first time

It is not difficult to find an interesting phenomenon, the gradual strengthening of Chinese mobile phone brands, but also let people know more international authoritative evaluations and awards.

After Huawei's cooperation with Leica has continuously brought about breakthroughs in camera solutions, even ordinary technology enthusiasts in China today know about DxOMark, an authoritative camera evaluation agency, and include the DxOMark list as one of the important references for their own selection of terminal products.

And Huawei Mate20 Pro has also completed the "self-record refresh", becoming the first place without a doubt in DxOMark. Now, Huawei Mate20 Pro has brought the MWC "Best smartphone Award", the highest award in the world's mobile phone industry, into the eyes of the Chinese people. If DxOMark is the authoritative standardized evaluation of special technology, then MWC can be regarded as the common recognition of the whole industry.

The organizer of MWC is GSMA, the Global Association for Mobile Communications Systems. This organization includes mobile communication manufacturers from more than 220 countries, connects nearly 800 operators and more than 250 terminal manufacturers, and can be said to be a global industry alliance in the field of mobile communications.

This year's "Oscars" in the mobile phone industry went to Huawei, which clearly means that the world's industrial aggregators have identified Huawei's Mate20 Pro as the most powerful model of the year. Over the years, the phenomenon of Apple and Samsung dominating the list of foreign mobile phone brands began to have profound changes.

At the same time, if we look back at the previous winners, we will find that the award-winning iPhone4, iPhone6, Samsung S2 and S3 are often regarded as classic models, and even trigger the industry to imitate and follow for a period of time.

Therefore, this award also means that the classic status and leader status of Huawei Mate20 Pro has been recognized by the global industry.

Mountain climbers and navigators: Huawei Mate20 Pro from a global perspective

While we are proud of the red carpet, we can also take this opportunity to re-examine Huawei Mate20 Pro. This product, known as the "king of technology", has been talked about too much in the tech world, and if we take a bigger look at the honor of MWC's "best smartphone", we may find that Huawei Mate20 Pro has an important "exporter" position in the global mobile phone industry.

You know, Huawei Mate20 Pro this time to the crown, facing the opponent is not simple. Apple's iPhone XS series, which sells for more than 10,000 yuan, and Samsung's just released the S10 series, which can't stop Huawei's Mate20 Pro-- you can see the gold behind the award.

It is clear that MWC's choice is not without reason. If we return to the pace of innovation in the global mobile phone industry, we will find that Huawei Mate20 Pro is the "innovation king" that outputs the most scientific and technological achievements for the world's mobile industry today, whether in the core breakthroughs of conventional functions and the maximization of product experience, or in the cutting-edge exploration of unknown areas of mobile phones.

Equipped with a 7nm Kirin 980 processor, support for 40W super fast charging technology and 15W wireless fast charging, AI+ Leica triple shot + original ultra wide-angle camera, all these make Huawei Mate20 Pro's mobile phone performance, battery life, camera and other experiences have reached new heights. AI's portrait color, scene intelligence and reverse wireless fast charging capabilities allow it to complete a strong exploration in unknown waterways such as AI and cool techs.

I remember that at the Huawei Mate20 Pro press conference, some media lamented that the previous mobile phone could be called the press conference, and the Mate20 Pro could simply be called the Science and Technology Festival. It is conceivable that there is a wealth of innovation behind it. So taken together, Huawei Mate20 Pro is still the best choice for the industry and users among many high-end flagship mobile phones in the world.

In a general sense, a mobile phone product will choose to do a good job in its main capabilities or to complete exploration in cutting-edge areas. On the other hand, Huawei's Mate20 Pro model is compatible, which is unique in the history of the global mobile phone industry, so it can be seen that Huawei Mate20 Pro has won awards and highest scores from more than 40 authoritative media and evaluation institutions around the world. CHIP score is as high as 94.1%, Les Numeriques gives Huawei Mate 20 Pro five-star praise, and so on, until MWC's "best smartphone" honor is natural.

As a technological climber who leads the industry to the extreme challenges, and a navigator for unknown areas such as AI in the mobile phone industry, Huawei Mate20 Pro has actually taken on the task of setting the highest standards in the global industry more than ever before. The transformation of this role from Apple to Huawei also reflects the great change in the mobile terminal industry.

On the red carpet, the vicissitudes of the mulberry fields: the change of the industrial pattern behind an award

The greater significance of Huawei's Mate20 Pro award is that the pattern of the world terminal industry is changing at the same time. The year from the P20 series to the Mate20 series also coincided with the year that Huawei became the second largest mobile phone brand in the world. The Big2 system, which was originally composed of Apple and Samsung, is undergoing a profound change in the industrial pattern under the "saturation offensive" of Huawei's extreme technology products.

In addition to the "best smartphone", the brilliant Huawei Mate X and Huawei MateBook series are not only popular but also won 46 "MWC Best" awards!

As we can see, from AI chip, three-shot solution, full screen, to the future 5G and folding screen, Huawei has become a major explorer of industrial solutions and a major contributor to new technologies and new application experiences. The eye-catching market performance of Huawei Mate20 Pro and the continuous winning of the world's highest awards prove that Huawei mobile phones have entered the leader stage in terms of scientific and technological innovation and brand high-end capabilities in the real industrial space.

Winning the industry's highest award corresponds to the industry's recognition of Huawei's jump in 2018, as well as a new opportunity for Huawei in 2019.

Today, when the pattern is changing rapidly and Huawei mobile phone begins to become the core global terminal brand, the award means that Huawei mobile phone has reached a new height at the global brand level, and it also means that new market opportunities may come.

On the other hand, Huawei's terminal industry model, which focuses on technology research and development and core technology breakthroughs, will be able to bring better choices to consumers in this brand and market cycle.

The global mobile phone market is an industry that seems to have a strict system, but in fact it is constantly changing at a high speed. After a cycle of several years, the huggers of innovation, the believers of technology, and the defenders of users will reap vicissitudes of change and opportunities.

A "best" may just be the beginning of Huawei's mobile phone on the road to "the best".

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