Shulou(Shulou.com)06/01 Report--

This article will explain in detail the common ways to promote Mini Program. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

1. Skillfully use Wechat to search the entrance and grab the ranking with the name of Mini Program. The ranking of Mini Program is related to the name, description, launch time, user visits and the overall quality of Mini Program, and the name of Mini Program is unique. According to users' search habits and product features, registering as many Mini Program names as possible can make Mini Program higher in the ranking and more likely to be searched by users. What we need to do is to optimize Mini Program description keywords. Wechat search supports fuzzy matching of keywords, so custom keywords will also affect Mini Program rankings. In the Mini Program background "promotion" module, you can configure up to 10 keywords. When setting keywords, you can learn from Baidu's delivery skills, while combining with the specific use of Wechat.

2. Nearby Mini Program in "nearby Mini Program", Mini Program is automatically displayed to Wechat users in the surrounding 5km, all eligible Mini Program can be exposed free of charge in "nearby Mini Program", and a Mini Program can add 10 geographic locations. In other words, making a Mini Program is equivalent to increasing the chance of exposure to the store 10 times. 3. WeChat group sharing, to realize the simultaneous notification of fan fission in the original fan group, let fans spread independently, guide fans to share, then get small gifts with screenshots, and gradually direct traffic to Mini Program to promote sales. 4. Group buying uses Mini Program to carry preferential activities such as group buying, second killing and bargaining, so as to stimulate consumers' enthusiasm for low-price consumption and achieve rapid fission. This kind of play can accumulate a large number of accurate users in a relatively short period of time, and businesses can use it to carry out accurate marketing in the later period. At present, e-commerce Mini Program TOP1 and 2 is Mogujie and pinduoduo, do not say anything, buy must fight.

5. The nearby Mini Program advertisement nearby Mini Program is the key traffic entrance for Wechat to open, and the advertising channel has been opened at the same time. The advertising space is on the third line of the nearby Mini Program. Click to open the corresponding Mini Program. 6. Chat Mini Program share any page of Mini Program to the group, and you can view 10 Mini Program shared to the group on the group chat information page, making it convenient for group members to find your Mini Program quickly and conveniently when they need it. This is also a great way for Mini Program to connect with the Wechat community. 7. Mini Program Store puts Mini Program into Mini Program Store by payment or other means, which plays a certain publicity effect.

8. Ground push for some Mini Program, ground push may be the closest promotion way to the user scene, offline in the way of small program codes, through promotional materials and other promotional materials. Such as: catering, flowers, beauty, fitness. Wait, offline stores. The advantage is that the effect is quick and the on-site transformation is fast. 9. The official account data page binds the relevant Mini Program Mini Program and the official account to associate. When users follow your official account, they can see the relevant Mini Program in a conspicuous position. Click to jump directly to Mini Program. 10. The official account article inserts the Mini Program business card "official account + Mini Program" is to insert the Mini Program card in your own official account article, which is a long-term process, and the early effect depends on the number of fans retained on the official account itself. This is the game realized by many high-quality self-media recently. In fact, before this, many brands have done this, find some high-quality official accounts in line with the tone of the product, and post to insert Mini Program advertising links or related Mini Program. If users are interested in products / services combined with content, they can click on Mini Program directly, thus realizing the transformation of content → purchase.

11. The official account menu context Mini Program inserts the Mini Program connection in the official account custom menu to guide fans to visit. 12. The jump between Mini Program and Mini Program can make a Mini Program for each product line, bind it to the same official account body, and then jump to each other. 13. Social deposit to achieve rapid transformation after users shop in Mini Program, they will get a "Wechat discount". When users share the "discount" with their friends / WeChat group, they will also complete the collection. After receiving the "deposit", friends can also complete new transactions through quick entry. Bring new traffic through social fission. 14. App shares to moments. For customers who have APP, when sharing App content to Wechat, it will be automatically converted to Mini Program card, and users will click on it and Mini Program.

For example, forward the page of ofo ofo to a friend, and after he clicks on it, he will enter ofo ofo WeChat Mini Programs. 15. Template message push template message is a push generated by Mini Program to each user within Wechat. Content classes can be used to prompt updates, e-commerce classes can use it to prompt promotions or unpaid, and tool classes can use it to prompt for the completion of daily goals. Each push makes users gradually become dependent on Mini Program. 16. The promotion of new media soft articles can promote Mini Program with the help of the fan appeal of KOL, which can be regarded as a mainstream way of promotion in the new media era. Put Mini Program on Wechat and other new media platforms through high-quality soft ads or hard ads. At present, many 100000 + self-media have a clear bid price for contributions. 17, merchant payment page e-commerce version of Mini Program can use this promotion method. 18. QR Code poster this is the most common promotion method in Wechat, and it also applies in Mini Program. Therefore, mini codes or QR codes can be generated in the background and implanted into online and offline posters or outdoor advertisements. For example: Wechat moments, WeChat groups, elevators, airports, event sites, etc. This is the end of this article on "what are the common ways to promote Mini Program?". I hope the above content can be helpful to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.