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This article is to share with you the content about how merchants use Mini Program for drainage. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

First, formulate the market route according to the core users

From the very beginning, the selection and relationship chain basically determine whether the position of the mall is high-end or popular, but no matter it is the route of high extravagance or civilian consumption, it should not be too swaying. To let consumers see at a glance whether the mall is suitable for them, even if the location of the mall can start to introduce a large amount of traffic, it is often easy to be questioned by the public, which leads to the rapid loss of passenger traffic. And clear positioning can also enable businesses to obtain more accurate and high-quality customers.

Second, detail optimization and content marketing

1. Grasp the customer psychology, optimize the commodity title, and seize the product advantages and selling points.

Whether the product page of a product can be clicked on has a lot to do with its title. For example, in the skin care industry, it is necessary to start with the efficacy of a single skin care product plus the direction of the applicable crowd, highlight the pain points of such people without exaggerating or deviating from the facts, and enlarge the value that the product can bring to them. When consumers browse, the copy of this product can just poke the point that consumers care about, so the possibility of clicking to enter and convert will be greatly increased.

Of course, the final transformation depends on word-of-mouth support, to ensure product quality and service, to establish a good reputation, is the key point of long-term development.

two。 Cultivate users' habits and carry out regular activities and publicity

Holiday activities are indispensable. After all, all businesses are doing activities at that time, which will certainly increase their competitiveness and cause diversion. In addition, you can make an exclusive festival in a mall. Every day, it is equivalent to opening a carnival in an exclusive mall. Of course, the time interval is best calculated by weeks or months. After all, Mini Program Mall can hardly have too much influence. Mainly aimed at private domain traffic, so keep the mall active, hold regular activities, so as to cultivate user habits, so that users will want to come to the mall to spend every day. For example, the membership mall in Qibo differential sales system can be used to create a membership day, which can not only facilitate management, but also ensure the activity and stability of members.

3. Discard the dregs and take the essence.

The idea of a collective is limited, so merchants should also pay more attention to other Mini Program stores at ordinary times, evaluate other people's Mini Program, absorb the good parts of them, turn them into suitable ones, and see the bad ones. It can also be a wake-up call for yourself.

In the choice of reference Mini Program, it is not necessarily limited to competitive products, sometimes other kinds of Mini Program may bring them different inspiration.

4. Explore more publicity paths and content marketing to make the mall more interesting.

The form of content e-commerce is more effective and easier to accept, not only pictures and text, short videos and live broadcasts will be more direct. At the same time, there are many publicity paths for Mini Program, which need to be constantly opened up and excavated by merchants. For example, it has just been reported that Mini Program can share the function of moments, which will be a great help to Mini Program merchants.

Third, how to protect consumers

1. Keep the new frequency on the mall.

If the mall remains the same, it may be bored by consumers over time, so both products and marketing content should be kept up-to-date regularly, keeping pace with the times and maintaining consumers' freshness at the same time.

two。 Learning communication skills with consumers

The mobile convenience of Mini Program, as well as its environment, makes the communication between merchants and consumers more convenient. How to communicate and interact well with consumers is an important point in the operation of Mini Program in the mall. Do not always let consumers take the initiative. Businesses also need to communicate with consumers properly to enhance the stickiness between consumers and the mall. At the same time, it can also deepen the understanding of consumers. And specific communication skills, you can seek professional people or platforms to learn and communicate more.

Thank you for reading! This is the end of the article on "how merchants use Mini Program for drainage". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, you can share it for more people to see!

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