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Ford AI and Machine Learning Journey: a turnaround from carmakers to Mobile Service providers

2025-03-30 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >

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Ford, General Motors, Toyota and Volkswagen are considered by many to be carmakers, but now they have called themselves "mobile service" providers. Ford believes that "freedom of movement promotes human progress." Today, Ford has become a global company.

More than 100 years ago, Ford, born in Dearborn, Michigan, revolutionized manufacturing by introducing mobile assembly lines and allowing everyone to own cars. Today, Ford is looking at technology first, the use of artificial intelligence and machine learning in a variety of ways in the development of interconnected car solutions and self-driving cars.

Application of artificial intelligence in manufacturing and operation

Ford Research Lab has been working on computational intelligence for more than 20 years. About 15 years ago, Ford launched an innovative misfire detection system-one of the first large-scale industrial applications of neural networks. Ford also uses artificial intelligence to automate quality assurance, detect cracks in car seats, and uses neural networks to support the entire supply chain from inventory to resource management.

Not only that, Ford uses an artificial intelligence platform called CarStory to learn about inventory data for used cars, and dealers can learn more about vehicle conditions, owner history and market pricing. CarStory uses data analysis to provide reports on what is unique about each car previously produced.

Intelligent technology for road-oriented vehicles

The Ford 2019 Ford Edge model uses artificial intelligence as part of the all-wheel drive system. The system uses dozens of high-tech sensors to respond faster than the human brain when all-wheel drive is needed, and can automatically switch between two-wheel drive and four-wheel drive. In addition, machine learning technology is adopted to provide new features, personalization and product improvements that consumers need. Many AI applications interact directly with drivers to monitor acceleration or braking, helping to improve fuel efficiency and drivers' preferences for seat location, climate control and infotainment.

Ford has also launched a SYNC infotainment system that relies on Baidu's artificial intelligence in the Chinese market, working closely with Baidu to provide Chinese consumers, the largest emerging car market, with their access requirements. The system provides intelligent voice assistant, video stream access, more convenient information exchange between the vehicle system and FordPass, and payment service functions. All Ford products in China will be fully connected by the end of 2019.

Artificial intelligence makes Ford racing car go to the extreme

Ford also applied artificial intelligence to the track. Ford Motorsports uses simulation technology (NVIDIA DGX-1 artificial intelligence supercomputer) to understand the performance of the car on the track. These insights provide information support for the strategy of the race and bring difficult results. Just look at the performance of the Ford 300x.

Invest in artificial intelligence

Ford's investment of more than $1 billion in Argo AI reflects Ford's financial commitment to artificial intelligence technology. Although Argo AI is an independent company that also provides innovative technology to other automakers, Ford also uses Argo AI technology in its own vehicles. In addition, the two companies are exploring how self-driving car and self-driving truck technology can transform the transportation and freight industries, and Wal-Mart is using Ford vans based on Argo AI technology to deliver goods to some families. Argo AI was founded in 2016, and Ford's capital injection enabled Argo AI to quickly develop its own self-driving car technology. Argo's system uses technologies such as lane keeping system and adaptive cruise control, as well as various sensors (including lidar, radar, infrared, etc.) to improve the way self-driving vehicles perceive and respond to their surroundings.

Ford has also invested in several centers of excellence, focusing on machine learning and artificial intelligence technology. In these centers of excellence, engineers study artificial intelligence tools and artificial intelligence methods to further promote the use of artificial intelligence on a global scale. In addition, Ford has partnered with a number of high-tech companies and start-ups around the world and set up a research and innovation center in Palo Alto, USA.

Self-driving car

Ford is expected to launch a self-driving fleet in 2021, but it will be available in limited areas, Ford CEO Jim Hackett confirmed. Ford is currently testing their self-driving cars on the streets of Detroit, Miami and Washington, D.C.

The pace of artificial intelligence innovation is accelerating, and companies like Ford that actively invest in, research and develop products will continue to succeed.

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