Shulou(Shulou.com)06/03 Report--

The change of traditional business can be divided into three stages, namely, from location to flow to fans. As we all know, before 2010, in the era without the Internet, it was not so developed. People only need to find a good location to do business. As long as the products in the areas with large traffic are not very bad, the business will not be so bad. Now people have more choices and sales will be particularly good. With the progress of society and the development of science, coupled with the mass entrepreneurship proposed by Prime Minister × ×, the range of products made by everyone is relatively wide under the encouragement of innovation. Now the commercial fragmentation begins, that is, since 2010, with the rise of the Internet, people have ushered in a more convenient era. You only need to search for something on the Internet, and slowly the offline traffic is getting smaller and smaller. People have chosen a more convenient way, online shopping, this time is actually the same, online traffic and human traffic is the same, large traffic will be very good.

Going back to the present, the rise of Weibo, Douyin, Kuaishou and other short videos, and the rise of all kinds of big V Internet celebrities tells us that it has now become the era of fan economy, which is also virtual traffic. but people trust the people they care about much higher than e-commerce, and the transaction rate conversion rate is also much higher than that of e-commerce. This is the era of fan economy, and this is true in all kinds of industries. Fans in shopping malls are not like online celebrities. The fans in the market refer to the people who need your products or who will need your products. If you can turn all the national fans that need your products into your customers, do you still worry that you don't have a channel? Are you still worried that there is no one to do good products and good projects?

Now bosses have to think about why our products are so good and why no one wants to believe you and cooperate with you.

In fact, our sense of trust is not missing, it just changes from vertical relationship to horizontal relationship. Today, consumers trust each other far more than companies, and the rise of social media itself reflects the transfer of consumer trust from businesses to other consumers. In this horizontal trust system, consumers like to gather in circles or communities composed of their own people to jointly create their own products and consumer experiences. and enterprises must learn to use the collaborative innovation ability of this consumer horizontal network to help marketing. Private domain is the best way to connect and understand users.

The function of intelligent marketing system is to help enterprises expand customers quickly. For example, as long as your customers are tob, Eagle Eye Wisdom Marketing system can help you collect distributors and wholesalers from all regions and industries across the country. Retailers gather customers in circles or communities composed of their own people to create their own products and consumer experience. And enterprises must learn to use the collaborative innovation ability of this consumer horizontal network to help marketing. To put it simply, you can add your customers to your Wechat to grow fish slowly. The customer is compared to a swimming fish, and the place where the target customers gather is compared to a fish pond. The customer collected is fish, and our Wechat is a fish pond! If your Wechat (fish pond) is full of your customers (fish), are you still worried that no one will buy our products?

Hawkeye Zhike marketing system is a service application based on fan marketing, guided by accurate customer resources, and artificial intelligence software as a tool to help enterprises and even individuals build fan economy. First of all, we can collect the customer group information that the enterprise needs throughout the network, and then use a variety of ports to automate the operation, based on the most commonly used social software Wechat. Automatic powder addition, the operation is simple, the effect is obvious, an intelligent marketing system can be worth the workload of an employee. At present, there are two main ways to find customers, the first is to take the initiative to find customers, and the second is to find ways for customers to find you. Intelligent marketing systems now include these two ways to help enterprises expand their fan pool. One WeChat account can have 5000 fans, ten is 50, 000, and they are all high-quality potential customers, and the turnover rate of sending moments every day will be very high.

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