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2025-04-02 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >
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This article will explain in detail the differences between SEO and bidding. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.
What are the advantages and disadvantages of SEO and bidding with money? When it comes to bidding, we should first know how to deduct the bidding fees of search engines. For example, if you are now a company or individual selling weight-loss drug products, and you buy an advertising space in a search engine and now rank first, how much do you have to pay to the search engine? In other words, how much advertising does your website cost each time a visitor clicks on it? Suppose one click on each computer consumes one yuan, two yuan or more, which will be determined according to the commercial value of the keyword. If the product itself is very profitable, then people will compete to buy advertising space. In this way, the advertising fee consumed by a visitor click will be very high.
For example, searching for certain medical words and clicking on a bidding site in the search results may cost nearly 100 yuan in advertising. As appalling as it sounds, the profits of these sites are equally staggering. If everyone clicks in and consumes a certain amount of advertising, and the conversion of the site is not good, that is, many people click in, but do not buy products, then the site not only has to pay for advertising, but may not be profitable and may lose money.
There are risks in bidding. What are the benefits of that? There is a process to do SEO, not only to learn how to do it, but also to rank the website well, which may take several months or even more, depending on the competitive heat and difficulty of the keywords. But to do bidding promotion as long as you pay money to make the site in front of the list, speed is a benefit of promotion.
So what are the benefits of doing SEO? SEO is the opposite of bidding promotion. If the site is ranked high through SEO, it won't cost a penny even if 10, 000 computers with different IP and 10, 000 visitors click on the site. This is equivalent to free advertising, which is the biggest advantage of doing SEO, so many people do SEO mainly because of its low cost.
But where is the risk of SEO? Its cost is relatively low, does not mean that there is no cost, to do a website SEO requires time, energy, that is, the realization of a relatively long time, want to do a good job in the ranking of a website, can not be achieved in a short time.
Do bidding promotion and SEO have their own advantages and disadvantages, for grass-roots SEO webmaster, it is difficult to find a good packaging marketing team, who dares to easily invest in Baidu bidding promotion? Bidding promotion competition is very large, some websites spend hundreds of thousands of advertising fees a year, so SEO has incomparable advantages over bidding promotion, and as long as search engines exist, SEO will certainly exist for a long time.
This is the end of the article on "what is the difference between SEO and bidding". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.
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