Shulou(Shulou.com)06/03 Report--

Just a few days ago, the news that "five major advertising companies laid off staff for self-protection" came unexpectedly and was pushed to my mobile phone, which had to make people sad. Seriously, the big five advertising agencies are not the first to rely on layoffs and spending cuts to protect themselves during the epidemic.

With the outbreak of the epidemic, the consumption plans of many consumers have come to naught, the tertiary industry has suffered a devastating blow, and the film industry is still far away from getting back to work, and these attacks are not just for product companies. it is a huge disaster for the media industry-in the environment of low consumption, many companies have slashed their advertising spending, and media advertising revenue has fallen off a cliff.

In fact, the real difficulties encountered by most enterprises are really unable to survive this crisis? In fact, it is not, what is really affected by the epidemic is the cash flow of the enterprise. The flow of corporate wealth is like a reservoir, and cash flow is the water in the cister. under normal circumstances, cash flow can be kept flowing in the course of continuous business, but the epidemic is like a boulder. Cut off the flow of water directly-as a result, the company is in financial trouble, a little worse debt, coupled with the pressure on employees' wages, either reduce wages, lay off staff, or declare bankruptcy.

Therefore, in the state of limited cash flow, a role that can help CEO complete some high-risk decisions-CFO (CFO), its importance has been mentioned to an unprecedented position, strategic significance is unprecedented, but also faced with a lot of challenges.

According to a survey, 47% of people think that how to combine the new financial plan with the development strategy is a huge challenge. Admittedly, with the continuous extension of the function of CFO, its function is no longer limited to squeezing costs out of the transaction process. CFO must be able to actively evaluate the organic relationship between the current technology, financial situation and the company's development plan, and establish an orderly link between the three, so that the company can coordinate and maximize its functions. This is actually a breakthrough to the traditional CFO function-CFO has increasingly become an important structure at the strategic level of the company and a critical consultant for management.

So how should CFO achieve these goals? This brings us to the second challenge: how to use cloud computing tools to support decisions.

One: cloud computing tools

"Digitalization" has become the theme song of the 21st century. The digital intelligence of enterprises, the Internet transformation of traditional enterprises and the digitization of accounting are all the direction of the future development of enterprises, which puts forward new requirements for the development of CFO. CFO may have the ability of a data analyst to integrate the original data fragments from the product into effective data information and integrate it into the company's strategy. This not only requires the personal ability of CFO, but also brings opportunities and challenges to the current cloud computing financial worker market.yonyoucloud.com (ERP).

2.1 strengths and weaknesses of cloud computing tools

China Wisdom expense Management Industry Daily suggested that managers should change from "Tencent App Center" to "data center" to generate data reports and provide strategic guidance for enterprises. For cloud computing tools, what it can provide for enterprises are:

Sales. What is the sales performance of the enterprise in the past quarter? What caused it? How should the financial team adjust the financial forecast to form a new financial strategy?

Cash flow. When will the cash flow be used up in different scheme decisions? When will you increase your debt or equity?

Resource allocation. What is the maximum cost of product An and product B? What is the impact of allocating more resources to another?

Personnel allocation. When cash flow is affected and layoffs are needed, how much should be cut? When will the staff be laid off? How to predict the financial plan after layoffs?

These answers are all the information that cloud computing can provide to us. However, the current financial calculation tools still have many defects and deficiencies, which affect the efficiency of our access to information. Therefore, to improve the further efficiency of SaaS financial calculation tools and achieve Smart Internet is the call of the times for financial industry tools.

2.2 challenges of Cloud Computing tools

Admittedly, as Seema Amble and Angela Strange said, most CFO spend their time on fragmented and trivial information processing, and the first step in the development of new technologies is to solve the problem of data transmission and processing. However, most of the domestic enterprise management software (including financial records software) have more or less the problems they have mentioned:

1. Each software is independent of each other and lacks a mutually inherited software network structure, which leads to the low efficiency of data information circulation. As we all know, the production, supply, sales and other aspects of the enterprise are connected as a whole, so the effective flow of data can ensure the overall operational efficiency of the enterprise and reduce the error rate of decision-making. However, at present, many enterprise management software on the market are independent individual software, employee management, financial system and other departments occupy different software, and the information between the software can not be exchanged freely, for example, if the financial department involves personnel turnover, it is still necessary to contact the colleagues of the HR department to complete the data update.

In the financial department, even the software of the financial department is specially designed for the financial department. Even if this department needs to have extremely close cooperation with other departments, the software is still unable to achieve free communication between departments.

2, still need a lot of manpower to intervene. The invention of the system is essentially to reduce the trivial human work of CFO and to pay more attention to the strategic formulation of the company. However, most software still requires CFO to manually enter data into a set of reconciliation. When preparing for month-end settlement, CFO needs to supervise the cash flow (credit card, bank card balance) to match sales and invoices.

However, with the extension of the function of CFO, the gradual development of information technology and the digital trend of enterprises, enterprise management tools have gradually found their own development direction. Here, the editor simply mentions one:

Integrate data. Build an integrated data network at the network layer on the existing tools to collect data, provide intelligence and help enterprises to make digital decisions. It also provides benchmark tests to help companies understand how their indicators compare with industry-related indicators. On this basis, it can better evaluate salary and budget to make better personnel management decisions.

Banking. Software should help companies better manage their banking business. With the help of the agreement between the software and the bank, companies can learn about their cash flow in real time.

Automate data entry and reporting. This is for the solution I mentioned earlier that CFO is still deprived of time by a large number of trivial data jobs. The software should help automatically extract and review data, employ OCR or machine learning technology, and automatically enter invoices, collect receipts and match statements.

The premise of the development of these technologies is that online trading is more and more trusted by people, and the development of science and technology is more and more trusted. Therefore, SaaS must seize the opportunity to become the first ship in the new blue ocean.

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