Shulou(Shulou.com)06/03 Report--

Under the double pressure, how does the enterprise break the situation?

In the past year or two, many mobile Internet companies can obviously feel the pressure from two aspects. on the one hand, the capital market is in a cold winter, the fund-raising of institutions in the whole market is blocked, and it is difficult for start-ups to raise funding. even several Internet bigwigs have piled up to lay off staff, such as Ali, JD.com, Meituan, Didi and so on. On the other hand, the traffic dividend is gradually disappearing, the cost of getting customers is increasing rapidly, and most of the users are active in the top applications, so the growth of users is becoming more and more difficult.

Data analysis + application, user jump

Behind the layoff phenomenon is the upgrading of the industry, the era of barbaric growth has passed, and users are becoming more and more rational. If enterprises want to attract users, retain users and generate fees, they rely more on scientific operational decisions and fine operation for users.

In order to do a good job in fine operation, big data's means of analysis have been proved to be effective. In the process of mobile application operation, the core is that users are new, retained and active. Analysis + practice is a better way, accurate user behavior analysis can assist the decision-making of operational strategies, and it is easy to attract and retain users. Send different data applications according to user attributes, to a greater extent to meet the needs of users in different scenarios, can make users stay longer.

One is accurate and effective analysis, and the other is convenient and flexible application, which is indispensable in the process of user operation. Now InfoBeat, a professional big data service provider in China, helps enterprises optimize products, enhance product value and operational efficiency, and achieve fine operation through the form of products or services and big data technology.

The escort service of the two carriages is upgraded.

InfoBeat was born in Shenzhen Yuejin Operation Technology Co., Ltd., relying on the technical advantages deposited in the field of mobile applications over the years, and a deep understanding of mobile Internet operation, InfoBeat launched an intelligent data operation platform and mobile threat situational awareness platform, with mature big data technology, lightweight SDK access, visual data collection, in-depth user behavior analysis, and six generations of data security technology. Provide all-round solutions for product operation. Committed to optimizing product operations and security escorts for banking, finance, new media, automotive, power and other enterprise applications.

The company's headquarters, R & D and operation center are located in Shenzhen, and branches and service organizations have been set up in Beijing, Guangzhou, Shanghai, Fuzhou, Guiyang, Chengdu, Xi'an, Zhengzhou, Shenyang and other places. Recently, it has completed tens of millions of yuan A round financing, and creatively put forward a business model of pay-for-performance.

At present, based on its advantages of accurate data collection, comprehensive and in-depth data analysis, flexible data application tools, and meticulous and comprehensive service system, many well-known enterprises have reached cooperation with InfoBeat, such as State Grid, Liaoning Mobile, contractor Bank, Everbright Securities, Bank of Tianjin, BYD, etc., to help it achieve industrial upgrading and business jump.

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