Shulou(Shulou.com)06/01 Report--

1 the overall steps of community operation

Mining the characteristics and attributes of the target group to achieve accurate communication

From the overall situation, we should control the knowledgeable precipitation rhythm of the community from 0 to 1 and the realization progress of products.

Enhance the interactive stickiness of community members, enrich the scene content, continue to provide valuable people, output valuable things.

2 Brand operation

With regard to brands, we should focus not only on shaping the company's brand, but also on shaping the personal brand. The reason is that the whole mobile Internet is becoming decentralized and thriving since the media era. Personified and differentiated personal brands are easier to shape and spread.

On the whole, from the labeling, production and branding of the personal brand, the goal is quantified, split and executed step by step, forming the closed cycle of the brand.

3 member operation

To be a member operator, put the problems and needs of your community members and potential members first, not what you want to sell. Invite as many community members as possible to participate in the construction of the community operation system or the construction of the product. With the combination of fixed activities and non-fixed activities, fixed activities can cultivate the habits of community members and construct the operational framework of the community.

Scene-based interaction is the most direct way to maintain the members of the community.

4 content operation

To do content operation, it is suggested to follow the idea of "usefulness, emotion and interaction" and to do valuable content marketing. The core is not what you "sell", but "the products, resources or knowledge services you sell can help the other party solve any real problems and what benefits will be given to the other party."

Only send useful information to avoid information overload, each community duck WeChat group of information should have personalized emotional output, to guide users to further interact, share and spread.

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