Shulou(Shulou.com)05/31 Report--

In this issue, the editor will bring you about how to solve the hospital problems in big data's CRM customer management system. The article is rich in content and analyzes and describes for you from a professional point of view. I hope you can get something after reading this article.

At present, the CRM customer relationship management system in the market basically revolves around three types: operation type, cooperation type and analysis type. However, although there are many types of CRM, its ultimate goal is to improve the efficiency of operation and communication. Outline the characteristics of these three types of CRM:

1. Operational CRM

Basically managing business processes. For many fixed business processes, manual follow-up is not only troublesome, but also error-prone, so enterprises can improve the management efficiency of business processes through the system.

2. Collaborative CRM

Integrate the communication channels to ensure that the information of each channel is consistent. This kind of CRM implements a full range of interactive services and integrates a variety of communication channels, such as call center, website, e-mail, fax and so on.

3. Analytical CRM

After obtaining a large amount of data, we analyze all kinds of relevant data through database, statistical tools, data mining, business intelligence analysis and other technologies to help brand owners fully understand the customer group.

So, can CRM meet the needs of hospitals? Suppose a scenario like this:

The patient first registered and issued a card in the hospital, which contains all kinds of information about the patient (age, mobile phone, home address, ID number, etc.). Then, he waited in the consultation room, and each person's name, serial number and consultation room could be clearly seen on the big screen. After confirming his illness, the doctor asked him to have an examination. The patient took the card, paid the fee, finished the examination, swiped the card and got the test results, and went back to the consultation room to ask the doctor. The doctor prescribed medicine for him, and then he paid the money and went to the designated window to get the medicine.

It is not difficult for us to find:

The hospital has a very standardized business process-registration, consultation, payment, medicine (or examination).

The information from all channels of the hospital is consistent-personal information at the time of registration, symptom information at the time of consultation, as well as the examination to be done, the window information when taking medicine, and so on.

Therefore, operational CRM and collaborative CRM can effectively help hospitals manage the above two points. It not only improves the communication efficiency between the hospital and patients, but also improves the communication efficiency within the hospital. Although CRM is called "customer relationship management system", this "customer" is not just a so-called consumer, he can have many roles. What remains unchanged is the problem that can be solved by the CRM system, rather than limiting the scope of use of the system by role definition.

The above is the editor for you to share big data in the CRM customer management system how to solve the hospital problem, if there happen to be similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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