Shulou(Shulou.com)06/02 Report--

The recent hit movie "Midway Island" is about the Battle of Midway, a key battle of the Pacific War in World War II. The track of history has been changed between the outcome of this small sea area. In real life, Midway Island is everywhere. Countless key turning points in history often happen inadvertently.

This is especially true in the business world. With the recent launch of the first 5G phone Glory V30 series, we can also talk about the "Midway Island" of 5G phones.

Battle of Midway: why are today's 5G phones more important?

In the first half of this year, when mobile phone manufacturers talked about 5G phones, most people just had a vague idea that 5G would bring faster Internet speeds to their phones. But what kind of experience faster Internet speed can bring, and what is the standard of so-called faster Internet speed is still an open question.

With the launch of 5G business packages by the three major operators, consumers are really beginning to realize that perhaps their next mobile phone will be a 5G phone. At this time, the first wave of user feedback will have a great impact on the future sales of 5G mobile phones, and even form a butterfly effect on a series of applications such as 5G application development. The experience of 5G mobile phones is not as good as users expected, which is likely to affect the trust of the whole market in this new category.

At a time when 4G mobile phones are changing with 5G mobile phones, this "battlefield" is in chaos.

Among them, there is confusion of 5G solution. At present, there are a large number of NSA 5G mobile phones on the market, but compared with independent SA network, NSA network is slightly inferior in 5G core network, uplink bandwidth, delay and so on. However, 4G core network architecture and 4G empty port can not meet the requirements of 5G for delay and transmission reliability, and stutter and packet loss may occur when data is uploaded and downlink, which is even worse than the network search capability of dual-mode 5G NSA network. In short, the NSA network 5G mobile phone is likely to hurt the consumer experience in the future because it is not as fast as expected or even unable to use the 5G network in the future. In particular, the main push network in China is the SA network, and from next year, the three major operators will only establish the SA network. In the future, NSA single-mode 5G mobile phones will even face the embarrassing situation that there is no network available where there is only SA network.

There is also the chaos of the 5G experience, many 5G phone manufacturers are showing their test speeds, but few manufacturers tell consumers what changes 5G phones will bring to their lives. If the mobile phone manufacturers do not take the first step of application innovation and only rely on faster download speed, it may be very difficult to achieve the amazing effect of consumers.

Finally, there is confusion in the configuration of 5G mobile phones. In addition to improving network speed, should storage, impact, and AI computing capabilities also be improved? What kind of hardware and software configuration is needed to make the mobile phone play the role of 5G better?

Turning the situation around, ending the chaos, and using a benchmark product to build consumer confidence in 5G mobile phones is the top priority of the battle in Midway Island.

The Glory V30 Series and its baseline

The Glory V30 series is the key role to complete a key battle.

The release of the Glory V30 series actually marks three baselines for the chaotic 5G situation.

First of all, look at the 5G technology solution, Glory V30 series uses Mate30 series of the same chip Kirin 990. Among them, Glory V30's flagship 5G solution with Kirin 990 and Barone 5000 is six months earlier than the industry, while Glory V30 pro with fully integrated SoC 5G chip is 4-6 months earlier than the industry. After a longer period of debugging and training, the scheme is guaranteed to be mature enough. As the first 5G dual-mode 5G mobile phone, Glory V30 series dual network ensures the efficient use of 5G network and ensures that users can use 5G network wherever they go. This means that Glory has set the first benchmark for 5G phones-a sustainable, cross-regional, high-quality online experience.

Next is the joint industry chain to explore the wisdom of the 5G scene experience. Since the release of the news, the Glory V30 series has been emphasizing "more than fast". At the scene, Glory demonstrated several 5G application scenarios, such as the ultra-low delay transmission of high-definition video and audio from Beijing to Shanghai, as well as the remote control of a car in Shanghai at the press conference, opening up the boundless imagination of young people to use 5G. At the same time, the Glory V30 series also proposes a series of 5G application scenarios, such as high-definition image low-latency cloud storage, real-time VR extreme sports, synchronous holographic concerts and so on. Rheinland TUV Test Certification Agency issued the first 5G comprehensive verification certificate for the Glory V30 series, turning simple network resources into a new experience. This is also the second benchmark that Honor has drawn for 5G phones-the useful 5G.

Finally, it is worth mentioning the groundbreaking camera matrix Matrix Camera launched by the Glory V30 series. On the Glory V30 series, the SONY IMX600 RYYB 40 million pixel supersensitive camera, which is the strongest in Huawei and featured by the same MATE30 camera, is used. The photosensitivity of the Glory V30 series is greatly enhanced through the innovative RYYB filter matrix, enabling the Glory V30 series to achieve strong photosensitivity and ultra-clear mode comparable to 100 million pixels. Obviously Glory V30 series abandons the linear development model of stacking photosensitive elements, starting from the existing storage and computing capacity of mobile phones, does not blindly improve pixels, but from the needs of users, through the combination of software and hardware mode to comprehensively improve image performance. Just like on the Glory V30 Pro, we can see improvements for video shooting such as professional ultra-wide-angle movie shots, exclusive 16:9 custom sensors, film-grade five-axis video anti-shake and professional-grade HDR capabilities. To know that the most intuitive impact of 5G applications is to promote the consumption of image content. Therefore, the image ability of mobile phone is bound to be further improved, especially the shooting and processing of video. Glory also draws the third benchmark for 5G mobile phones with a breakthrough camera matrix-- fully improved imaging capabilities.

The three baselines divided by the Glory V30 series virtually give consumers clear guidance that 5G mobile phones can indeed be a sharp weapon for building an intelligent life in the future.

Stand out in the crucial game, what else should we expect for the Glory V30 series?

At present, many mobile phone manufacturers are competing, eager to win the title of excellent soldier in the Battle of Midway Island and take the lead in occupying the minds of consumers at the critical moment when 5G mobile phones fall from concept to reality. For example, Qualcomm is busy launching the Snapdragon 865+X55 baseband, while Xiaomi is trying to install a "100 megapixel" photosensitive element. But in fact, the blind manufacturing concept doesn't seem to really benefit the user experience. Take the "100 megapixel" concept, for example, at this stage, 100 megapixel is a little more than the ability of the whole mobile phone photography to strike a balance between arithmetic and effect. for example, just taking 5000 photos will take up more than 100 gigabytes of memory, not to mention video shooting. And it takes longer to read and write large-capacity files, which will slow down the shooting speed. It can be seen that the imbalance between software and hardware will hurt the overall experience.

The Glory V30 series, which sets the benchmark for the entire industry, is ready to stand out in dual-mode 5G phones.

From a hardware perspective, taking the Honor V30 Pro as an example, as Huawei's second fully integrated SoC 5G phone, it not only leads the X55 baseband in the network experience, but also accumulates the AI computing power that matches the 5G network through Kirin 990. The movie-level image capability mentioned above is to better meet the needs of the 5G era by changing the iterative route of technology. When the video demand is highlighted by 5G applications, simply increasing the pixels will only cause the video file to be too large. Increase the pressure on mobile phone storage and processing. On the other hand, the camera matrix route chosen by Glory is more sustainable.

But hardware is often just the beginning. Today's Glory V30 series is like a key, the key itself is beautiful enough, but what is more worth looking forward to is what the key opens. Just as the Slogan-- of the Glory V30 series is more than fast. We might as well speculate what kind of 5G future Glory will build after the key Glory V30. In the 5G Airborne Manual released by Glory United not long ago, we have already imagined the future application scenario of 5G. Starting from the range of capabilities of the Glory V30 series itself, we can find the following application possibilities:

1. The extension of 5G scene.

Today's 5G applications are mostly concentrated on mobile ports, but with the future popularity of gigabit broadband and 5G CPE, home scenarios will soon be able to enjoy the same network speed. At this time, combined with Huawei's Hi-Link ecology, as well as the glory of the smart screen and other IoT layout, the 5G scene can be extended from the mobile phone to the home. Take the mobile phone or the smart screen as the center, let the IoT device capture and exchange information in time, for example, the mobile phone can be turned into a handle for video games to accurately transmit every action signal.

2. The evolution of content and form.

In the early ads of the Glory V30 series, the scene of using AR technology to revive the Mona Lisa in a famous painting is shown. From the point of view of the hardware computing power of Glory V30 series, it is easy to complete AR rendering modeling. The application of 5G network can improve the fusion effect of AR mapping and real scene through the powerful ability of low delay and no packet loss. If this capability is made available to developers, we may soon be able to achieve a movie special effects-level AR experience through the Glory V30 series.

3. The ability of image AI is extended.

At present, although the mobile phone AI camera can deal with the color and hue of the shot in real time, the post-processing such as video editing often needs to be carried out by using App or even professional software on the computer. However, with the application of 5G network, video can be uploaded to the cloud in real time. If we develop some models such as AI clips in the cloud, we can realize the intelligence of the later stage of the image. We are one step closer to the vision that anyone can make a movie on a mobile phone.

4. The landing of the cloud game.

Cloud games, an important application in the 5G era, have been waiting for a long time. As far as the Glory V30 series is concerned, it also takes advantage of the 5G network and Tencent Games for customized optimization, so that players can grab the equipment faster than others when eating chicken. It is believed that this customized optimization will soon extend from the field of mobile games to PC games, so that players can also experience 3A masterpieces on the V30 series.

In fact, in terms of these future application experiences, it is difficult for us to regard Glory V30 series as just a mobile phone product. From a product point of view, the Glory V30 series told consumers what a benchmark 5G phone is in the Battle of Midway. But what the Glory V30 series really brings to consumers is a new experience and a refreshing way of life.

Perhaps for Glory, its goal is not just to launch a benchmark 5G phone, but to create a 5G experience beyond the baseline, using the phone as a channel to make 5G from fantasy to reality.

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