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This article mainly introduces the relevant knowledge of "what are the advantages of Mini Program development in the beauty industry". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this article "what are the advantages of Mini Program development in the beauty industry" can help you solve the problem.

Is the beauty industry suitable for the development of Mini Program?

1. The beauty industry is the bulk of offline consumption.

There is no doubt that, as a typical representative of offline consumption in the retail industry, the beauty industry occupies an extremely important position and is known as the "fifth hot spot of consumption" in China, while WeChat Mini Programs has always aimed to achieve the combination of online and offline. Natural beauty is one of the key industries.

two。 Beauty is a typical place for offline consumption.

In all retail formats, the "strong social" attribute of beauty determines that it must be a typical scene of offline consumption. On the one hand, traditional e-commerce has entered a bottleneck period due to lack of scene experience, so it is urgent to sink from simple online channels to offline; on the other hand, traditional offline physical stores almost urgently need to seek online channel breakthroughs.

As another central channel after the official account, Mini Program coincides with the current retail industry's demand for online and offline integration. Therefore, Mini Program is favored by the beauty industry and is driven by the market, user demand, and technology development.

Mini Program contributes to the development of the beauty industry

1. Nearby Mini Program

The beauty industry is an offline consumption scene, and Mini Program is to counter-feeding offline, beauty shops stationed in Mini Program, and open the "attachment Mini Program" function, can greatly improve the visibility of the store, at the same time, its promotion cost is relatively small. Merchants who have used it say that sales have increased a lot, and it is in the early stages of dividends, and their competitiveness is relatively small.

two。 Scan code consumption reservation function

When a store exclusive Mini Program is opened, there will be an exclusive Sun QR code, and users can enter the store to spend by scanning the code, and at the same time, their data can be left on the backstage of Mini Program. In the later stage, users can make a reservation service through the merchant Mini Program, and customers can also put Mini Program on top of the Wechat chat interface and drag it to the mobile desktop, which facilitates consumers and saves merchants time.

3. Free card coupons, coupon activities

Merchants set up discount QR codes offline. Due to the convenience of Mini Program, consumers do not need to download and install relevant APP to scan the QR code directly to enter the store page. When completing the discount payment, you can also see all the activities under the store, such as group buying, discount payment, etc., and get coupons to enjoy the concessions of products and services to promote customers' desire to buy. at the same time, when consumers enter the store interface, it is tantamount to entering the facade O2O WeChat Mini Programs.

What are the advantages of Mini Program development in the beauty industry?

1. Through the application of new technology, combined with the specific conditions of businesses to provide businesses with more convenient and reliable products and services.

two。 To achieve the function of customer needs, more perfect in the details.

3. Provide better value for the beauty industry according to the actual market situation

4. Big data statistics, generate order sales statistics, daily statistics, monthly statistics, grasp timely and accurate marketing data.

5. Through the Mini Program online different ports, show the unique business characteristics of the business, online drainage.

This is the end of the content on "what are the advantages of Mini Program development in the beauty industry". Thank you for your reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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