Shulou(Shulou.com)06/02 Report--

Today, I will talk to you about the precautions for website optimization in the mall category in website development. Many people may not know much about it. In order to let everyone know more, Xiaobian summarized the following contents for everyone. I hope everyone can gain something according to this article.

Website optimization can improve the ranking of websites.

With the development of the Internet, more and more shopping mall sites appear in our field of vision, these shopping mall sites include both B2C shopping malls, but also include large Taobao guest sites, these sites due to their own characteristics, so in the optimization of the time also have some skills and precautions, today enjoy their own five points summary, hope to read, some webmasters have practical help, but also welcome criticism and correction.

Column (channel) must be simple and easy to understand

Column (or channel) is a word that everyone often hears, which is an important aspect that shopping malls must consider. In general, the column must be concise and easy to understand, so that users can know what it represents after seeing it. Some ambiguous words *** should not be used as column words, because different people have different understandings.

In addition, the secondary columns of the website must also be classified well, not too complicated, this must be in-depth research, reference competitors can be written, can not take for granted that they feel consistent with the line. Sometimes, due to the content of the website is more, in order to make the search engine more included, it is generally necessary to classify several times, so that some inner pages can reduce the number of clicks and reach, so that it is easier to be included.

Picture content must be accurate

The content of the picture is mainly the expression of information, although this is very simple, usually the webmaster may also feel that what products are sold to take what kind of pictures, this is not difficult, but in practice, some websites will transfer, along their own hobbies and change the content of the picture, such as buying shoes, mainly take photos of shoes, do not take leg or whole person pictures put up, if such pictures are too many, users will feel very confused. But clicking on the image brings you to the detail page, where the image can have other content, and sometimes it is necessary.

In addition, you also need to pay attention to the size of the picture problem, such pictures too many sites, must be modified before you can, otherwise the overall loading speed will be significantly slower.

ALT attribute of picture should be added

For want to good SEO effect of the mall type site, the ALT attribute of the picture can be said to be necessary, the ALT attribute of the picture is not only useful to the user, you can lead the network speed problem in the picture when there is no text prompt, more important to tell the search engine what the picture represents, because the search engine at this stage and will not read the content of the picture, so you need ALT text to explain, you can imagine, the mall type site if there is a lot of ALT text, Then for search engines, it will be included, so with some titles and copywriting in the text, then it is very likely to be searched by users when searching.

URL path without too many parameters

In addition to the points mentioned above, there is also the URL problem, because the mall website is biased towards functions, so there may be a lot of parameters in the URL, some of these parameters are necessary to ensure the function, but some pages can indeed use static URLs to achieve the same effect.

Therefore, as long as the static page can be static, it must be static, so that search engines can crawl and crawl the most labor-saving. For some pages with special features, you can also include parameters in the URL, but this parameter can only contain up to two, if more than two, then the inclusion is quite unfavorable.

Be sure to include hot items

Popular items are a feature of shopping malls, which are a bit like popular articles or related articles on our site. But for shopping malls, these popular products not only allow users to click more, generate more purchases, but more importantly, allow search engines to crawl and include more, because some sites have too low an overall weight, so the depth of crawling is limited, and if there are many popular goods, it is equivalent to providing a lot of entrances, which is quite helpful for the overall SEO of the site.

After reading the above content, what are your further understanding of the precautions for website optimization in the mall category? If you still want to know more knowledge or related content, please pay attention to the industry information channel, thank you for your support.

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