Shulou(Shulou.com)06/01 Report--

Editor to share with you Wechat community group buying Mini Program operation skills, I believe that most people do not know much about it, so share this article for your reference, I hope you will learn a lot after reading this article. Let's find out about it.

From the point of view of the shopkeeper, the community group purchase takes the residential area as the enterprise and the group delivery, which can save a certain transportation cost. The efficiency of household concentration in Wechat chat groups, marketing and dissemination has also been greatly improved. In addition, all of the groups have certain social media connections. Submit orders immediately on Mini Program or H5 pages, without having to ask people to make up orders. Increase the conversion rate.

Operation method of community group purchase

1. Shaping users' habits: to make an introduction

For the operation of community group buying, a very important point is that the service platform controls the overall trend of users. There can be no flight of leaders and users follow the phenomenon of outflow. Therefore, in addition to attaching great importance to the leader, we must also carry out a variety of marketing activities to users to improve their repurchase rate.

① newcomer coupon: just log in to our system software to get a newcomer coupon of 5-10 yuan, which can stimulate new users to spend!

② distribution of coupons: but for vip members to distribute a lot of coupons on time, arousing vip members' irrational online consumption, but also stimulating the working ability of vip members to continue to consume

2. Activity promotion: user split type

If the service platform wants to do a good job in the community group purchase business process, then it must have a variety of activity marketing game play, it is the basic work ability to distinguish the requirements of the user sales market, to put it simply, that is, we must immediately understand which goods are appropriate to carry out marketing promotion. Therefore, in the theme activities, we must play a variety of games.

① product details page should use picture and text live room, video detailed introduction, visually highlight the product selling points and shining points, to attract the interests of users.

② shows flash sale activity, discount, two-piece discount and other games to stimulate users' consumption impulse with various forms of marketing concessions.

The above is all the contents of this article entitled "what are the operational skills of Wechat Community Group purchase Mini Program?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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