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2025-01-24 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >
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This article mainly introduces the impact of HTTPS encryption on our website optimization promotion, has a certain reference value, interested friends can refer to, I hope you have a lot of gains after reading this article, the following let Xiaobian take you to understand.
Recently saw a public number above an article "HTTPS encryption may be the general trend", which reminds me of when I first came to Shenzhen, when I contacted the website SEO optimization time is not long, for the website optimization promotion is ignorant, at that time there are several websites that handle optimization promotion. During that time, before going to bed every day, often visit Baidu webmaster or other SEO optimization training-related websites on the bus, every day as long as it is to master a little new skills and methods, will take their own optimization of the website to operate, the knowledge learned to apply to the website, the website frequently modified.
Later, one day, in Baidu webmaster community to see Baidu official launched HTTPS encryption announcement, Baidu official also promised to give priority to the website HTTPS encryption website will be included and given priority ranking. At that time, his company is a network company, the other are programmers siege lion, only I do website SEO optimization, there is no big god I take me to do website SEO optimization, just graduated no money to train institutions to learn website SEO optimization. So just do website SEO optimization that time, almost as long as it is rest time will look at each SEO training website above the latest on SEO website optimization promotion information, but the website or not optimized to the effect. Later, Baidu official in the promotion of HTTPS encryption information, I was stupid to think that the reason why the website has no effect is because our website did not carry out HTTPS encryption, resulting in website optimization promotion has no effect.
The reason why I tell you this joke a long time ago is to chat with you about whether HTTPS encryption is really effective for website optimization and promotion, and by the way, whether HTTPS encryption is the trend? How does HTTPS encryption affect our website optimization promotion?
People who don't know the truth may ask,"What is HTTPS encryption?" What is the connection between HTTPS encryption and http? ", here or quote a section of Baidu encyclopedia introduction, by the way also give yourself another lesson. HTTPS(full name: Hyper Text Transfer Protocol over Secure Socket Layer) is an HTTP channel with security as its goal. That is, add SSL layer under HTTP. The security foundation of HTTPS is SSL, so SSL is required for the details of encryption. It is a URI scheme(abstract identifier system), syntactically similar to http: scheme. For secure HTTP data transmission. https:URL indicates that it uses HTTP, but HTTPS has a default port different from HTTP and an encryption/authentication layer (between HTTP and TCP). Originally developed by Netscape and built into its browser Netscape Navigator, the system provides authentication and encrypted communication methods. "
In a simple word, HTTPS encryption is the moment a user opens a website, the URL address on the browser encrypts the data to prevent the URL address from being hijacked and jumped, or to prevent third-party organizations or individuals from monitoring and tracking the content information accessed by the user. In fact, the importance of HTTPS encryption lies in protecting the privacy of users. In addition to search engines or browser website platforms, any third-party organization or individual cannot track and monitor the platform and website information visited by users, so as to ensure the security of data information of users and users accessing the platform.
When Baidu launched HTTPS data encryption, some webmasters or website SEO optimization personnel were guessing that Baidu wanted to do search engine monopoly in China? Its deep meaning must be many individual webmasters should be very aware, with the rise of 360 search, Baidu in order to prevent 360 search to grab Baidu search user access information, for the user search data HTTPS encryption, to prevent third-party institutions or individuals to obtain the user's relevant information. Unexpectedly, Baidu began to implement user search HTTPS encryption protection, the biggest damage is undoubtedly like webmaster statistics, 51 la statistics such a third-party website statistics platform, a time many enterprises or individual webmasters have abandoned webmaster statistics and other third-party website statistics platform, instead of using Baidu own rise of Baidu statistics.
Therefore, Baidu began to implement HTTPS encryption of user search data, Baidu statistics fire, but also let many webmasters or enterprise website operators continue to promote the search monopoly in Tucao Baidu. Perhaps Baidu's original intention is to use HTTPS encryption to protect user privacy and security at the same time, by the way, it also prevents 360 search from capturing relevant data of Baidu search and hampering the development of 360 search. However, 360 search is still the same as the rapid development of wind and water, becoming the second largest Chinese search engine in China.
HTTPS vs. HTTP data messaging security comparison
Then again, what role does HTTPS encryption have for website optimization? As mentioned above, HTTPS encryption only encrypts the platform information accessed by users and users, that is, the URL address of a website platform is encrypted and protected when users visit a website platform. Its significance lies in protecting the privacy of users and the security of content information in the website, protecting the encryption of content information when users connect with the platform, and optimizing and promoting the website is not effective. As a website optimization promoter, you don't have to care too much.
Since HTTPS encryption has little effect on website optimization promotion, can we not pay attention to HTTPS encryption? In fact, if the website carries out HTTPS data encryption on the URL address of the important information page of the website, such as the landing page, registration page, payment page, personal information filling and adding page of the website, etc., the URL address HTTPS data encryption protection can not only protect the privacy of the user, but also effectively protect the information security of the website.
In recent years, it has also been noticed that there have been news reports that user information of a certain platform on a certain website has been stolen and leaked, such as Yahoo's more than 500 million user information reported some time ago. User information is leaked, stolen and other frequent news reports, the most important aspect is that these websites or platforms do not implement data encryption protection for users 'important information pages, resulting in third-party organizations or individuals using technical means to forcibly crack, thus causing users' important information to be leaked, so most users panic.
Although HTTPS encryption can cause some user access speed to slow down, HTTPS data encryption has more advantages than disadvantages for both websites and users, especially for websites. On the one hand, HTTPS data transmission encryption can effectively enhance the trust of websites, whether search engines or users, avoid being misjudged as phishing websites or other untrusted websites, and at the same time protect users 'information security, reducing negative news and losses caused by enterprises due to user information security. On the other hand, it can prevent or inhibit the traffic of the website from being hijacked by the third-party platform to a certain extent, or the attack of the website traffic, or the intrusion of the horse.
While it may seem premature to say that HTTPS encryption is the trend, there are still many factors that make HTTPS encryption popular and implemented throughout the Internet. The current HTTPS hypertext transmission data encryption, technology also lacks the corresponding technical personnel, operation use development, operation maintenance, etc., secondly, the capital cost above, small and medium-sized enterprises or individual webmasters to buy SSL Certificates need a lot of expenses, and HTTPS encryption and HTTP optimization promotion of the website has little impact, few small and medium-sized enterprises and individual webmasters are willing to spend money to buy SSL Certificates to implement HTTPS encryption.
Thank you for reading this article carefully. I hope that Xiaobian's "What impact does HTTPS encryption have on the optimization and promotion of our website" will be helpful to everyone. At the same time, I hope that everyone will support you a lot and pay attention to the industry information channel. More relevant knowledge is waiting for you to learn!
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