Shulou(Shulou.com)06/01 Report--

Countless industry development history shows that in order to support the development of a certain industry, the early state always provides a loose environment, even to some marginal ball, policy loopholes behavior is also closed eyes, but to a certain extent, especially in the period of rapid development, the relevant state departments will intervene to manage, provide necessary and effective norms, supervision and management, in order to ensure the continued healthy development of the industry.

A senior official of the People's Bank of China proposed that "some innovative products in the market, such as online payment, mobile payment and other electronic payment methods, may face certain risks in the absence of normative constraints, and corresponding laws and regulations are needed for standardized management." Online payment and mobile payment are the main operation forms of third-party payment. Obviously, this sentence of senior officials is to send an obvious signal to the third-party payment industry: To govern the third-party payment industry.

The third-party payment industry should indeed be governed. Disorderly competition makes the profits of each family low or even operating in losses. Without hematopoietic function, the vitality of the industry is not strong. Most third-party payment platforms still charge payment fees, that is, the third-party payment platform determines a basic handling fee rate with the bank and pays it to the bank; then, the third-party payment platform adds its own gross profit to this rate and charges the customer. However, due to the cruelty of competition, in order to seize more customers, some third-party payment companies even spare no effort to reduce the commission share to customers, preferential conditions emerge endlessly, many third-party payment enterprises have been losing money for a long time.

The subtle relationship between third-party payment platforms and banks

The relationship between third-party payment platforms and banks is more subtle. Once the third-party payment is big, it will compete with the bank's online banking and online payment for business, and may even obtain a bank license and become a retail bank. Therefore, its backer bank will definitely not breed tigers. On the other hand, the third-party payment also plays a leading role in launching the online electronic payment business for the bank in the future, making it easier for the bank to launch the online electronic payment business. Therefore, the bank does not want to do too much and strangle it in the cradle, which is a bit like killing a donkey.

Third party payment conflicts with bank business

The business conflict between third-party payment and bank does not seem obvious, but it will become more and more obvious in the near future. However, as mentioned above, since third-party payment has done a lot of beneficial things for banks in the past, banks may also have scruples about turning against and killing third-party payment immediately. Therefore, in order to avoid falling out with third-party payment enterprises, the banking industry once pointed out a way out for third-party payment enterprises. The president of a bank once said bluntly: "If it is in the form of C2C, third-party payment is necessary. Because there are many sellers and scattered, management takes a lot of time, and the energy of the bank is limited; but if it is B2C, some large merchants are not necessarily weaker than the third-party payment institutions. In this case, the bank can intervene directly. "The implication is that third-party payment is still to develop in C2C.

Win-win development of third-party payment and bank

The cross-platform characteristics of third-party payment institutions in technology and finance, online and offline make their accumulated industry experience and user data more multidimensional. They can track, analyze and mine online and offline user behavior data through the latest scientific and technological means, and connect these data with bank credit and other businesses, so as to create new financing models, such as Internet finance, which everyone is paying attention to now.

Although the overall scale of third-party payment enterprises is still small compared with banks, the innovation and flexibility of third-party payment services have attracted the attention of banks. Third-party payment companies are closer to users and can more clearly obtain user needs and quickly meet them. Therefore, banks should actively cooperate with third-party payment enterprises in bank card, credit, basic financial services and other businesses. For example, in some small and medium-sized banks, credit card repayment is inconvenient due to few outlets, resulting in slow development of credit card business. Cooperation with third-party payment enterprises can solve the above problems.

online banking

In addition to the cruel competition between third-party payment enterprises, the banks on which third-party payment depends have gradually moved from behind the curtain to the front desk, which has the tendency to replace third-party payment enterprises. At the beginning, when the third-party payment enterprise appeared, the bank thought that the third-party payment was beneficial to develop new business for itself, and no matter how these payment enterprises did, it would not threaten the dominant position of the bank itself in this industry. It was also based on this understanding that the bank could hold a relatively open-minded and tolerant attitude towards the development of the third-party payment platform at the beginning. Banks seem to be interested in online payment. Industrial and Commercial Bank of China, China Merchants Bank, Industrial Bank and Guangfa Bank have invested a lot in online electronic payment. In addition, 15 foreign banks approved by the People's Bank of China are allowed to open online banking in China, which will undoubtedly cause fatal impact on domestic third-party payment enterprises after China's banking industry is opened.

Finally, it must be mentioned that the third-party payment enterprises are often supported by investors with abundant funds such as foreign capital, domestic capital or well-known e-commerce websites. In the current period of low-profit operation or even loss-making operation in order to occupy the territory, whether the investors support or not can even determine whether the third-party payment can survive, but the current investment environment tends to be cold, which will make the living environment of the third-party payment enterprises worse.

market potential

With the progress of the times, the way of life is gradually changing, and the influencing factors include mobile phones, including the Internet, including e-commerce, and even our means of payment. Unlimited business opportunities behind the change Use E-mail to make online payments; Make a phone call to report credit card numbers to book air tickets; Use mobile phones to pay water, electricity, and game fees online... In today's China, where people have not fully adapted to the evolution from paper currency to "plastic currency"(credit cards), third-party payment tools such as online banking and mobile phone wallets have quietly changed our lives, and they also contain huge business opportunities. The rapid rise of third-party payments has also attracted the attention of international financial institutions. Standard Chartered Bank (China) and Alipay (jointly announced the launch of Standard Chartered Bank-Alipay Express Payment Service yesterday. From now on, Standard Chartered China debit card users can use Alipay Express Payment for online payment, which is the first time foreign banks have opened online express payment services.

According to the data released by Analysys International on August 10, the scale of China's third-party payment market in the first half of 2010 reached

To 454.6 billion yuan, month-on-month growth of 33%, an increase of 89% over the same period. Yu Chen, vice president of Yibao Payment, said in an interview that the third-party payment market scale will easily exceed 1 trillion yuan by the end of the year due to the influence of more traditional enterprises entering e-commerce.

The core business of China's third-party payment market is the online payment market. The market has entered an accelerated development stage since 2004 and exploded in 2008 and 2009. Especially in 2010, the People's Bank of China issued the Measures for the Administration of Payment Services for Non-financial Institutions and the Detailed Rules for the Implementation of the Measures for the Administration of Payment Services for Non-financial Institutions (Draft for Comments). The third-party payment industry ended its original growth period and was formally incorporated into the national regulatory system. Have a legitimate identity. In the future, the third-party payment industry will face the coexistence pattern of highly concentrated and differentiated advantages in the industry, and usher in the breakthrough of profit model reform, and at the same time, it will sound the gunshot of the beginning of the knockout competition of the domestic payment industry.

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