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The content of this article is mainly about how to use the App promotion tool Deeplink. The content of the article is clear and clear. It is very suitable for beginners to learn and is worth reading. Interested friends can follow the editor to read together. I hope you can get something through this article!

Each App is like an island in the sea. Although they all live in the ocean (Android system or iOS), they are originally out of touch with each other. But with the development of technology, App can break the limit of monomers to open each other, or open App through social media sharing. This technology is called deeplink.

To put it simply, when a user clicks a link in the phone (the link can come from an App page or a social platform such as Wechat or SMS), they can jump to the specified target page for sharing in App and directly restore the scene instead of the home page of App. This is a barrier-free scenario restoration technology. For App developers, deeplink can break the isolated island of information between App, shorten the user sharing path, optimize the user experience, and ultimately improve the traffic conversion rate and retention rate of App.

Behind a phenomenon: want & need & how

Want: what exactly are the real user needs?

Let's start with a daily scene to help you understand. Recently, on Singles Day and double Twelve, I wonder if everyone has been bombarded by all kinds of messages sent by relatives and friends. There are such links hanging in Xiaobian's relatives, friends and girlfriends all the year round, such as the notes of Xiao Sweet Potato, the cosmetics of some treasure, the sharing of household appliances, and so on. These sharing links are woven into a web one by one, which can be said to increase the density of relatives and friends and quickly obtain high-quality and good things.

Ok, now imagine, for example, if you share a selected store or selected information on a certain App with Cuihua on social media, there are several ways Cuihua wants to check:

1. If Cuihua has already installed the App, she can jump to App by clicking on the link.

2. If Cuihua does not install the relevant App, it will jump to the application market guide installation.

There are other possibilities for similar scenarios:

1. SMS, such as a new SMS sent to Cuihua on a treasure. Cuihua can click on the SMS link to open App.

2. For example, when Cuihua receives an application for LinkedIn friend, she needs to open the browser via SMS and then jump to the specified page through the browser.

3. Open App in Wechat by sharing the h6 page in Wechat (this needs to be configured on Wechat open platform).

Need:App developers need deeplink to shorten the user path, for App customers to obtain promotion scenarios, and to reduce user turnover, while users need to switch at will in each App to facilitate the use of all kinds of App functions.

When you open App in a browser or SMS, you can only open it if it is installed, otherwise you will download it. For Android, the main technology involved here is deeplink, which can also be simply regarded as scheme. Therefore, for those App who want to break through the App restrictions and shorten the user path, they need to use deeplink technology.

To sum up, deeplink, that is, deep link technology, refers to the technology that clicks a link in an App/ text message / advertisement and can jump directly to the specific location of the target App. Deep link breaks the barrier between the website and App and becomes a bridge to realize the mutual jump between the website and App. Developers can not only jump from website to App through deeplink, but also jump from multiple platforms (QQ, Wechat, Weibo, Twitter, Facebook, SMS, major browsers, etc.) to specified pages in App.

For example, if a user sends a link to a detail page in the e-commerce App to other relatives and friends in the form of a text message, the user can click on the link in the text message to open the corresponding H5 page, and then jump directly to the specified details page in the e-commerce App instead of the home page of App. If the user does not have App installed, he or she will jump to the App download page. Users can still jump to the specified page after installing and opening App. Deeplink technology can not only quickly restore the scene and shorten the user path, but also can be used for App customers to obtain the promotion scene and reduce the user turnover rate.

How can HowApp quickly implement deeplink technology?

Self-built or is connected to a third party.

Although developers can configure and implement deeplink technology on their own, they still encounter a lot of problems in reality. For example, resource allocation, compatibility adaptation, fuzzy matching and other matters need to spend a lot of manpower and maintenance costs, which is quite complex to achieve.

The commonly used method is also recommended by the editor, that is, direct access to a professional third party such as YouMeng +, which can greatly shorten the development time and ensure the stability of the service. What's more, YouMeng + also provides developers with statistics of the new data brought about by deeplink, that is, to check the number of App openings and new users brought by this link, which is very suitable for efficient team direct access.

Let's take the U-Link of YouMeng + as an example. Developers need to go through the following four-step configuration to have deeplink capabilities:

1. Go to the Mobile Statistics U-App/ social sharing U-Share page to configure the basic parameters related to deeplink.

2. Configure the advanced parameters in deeplink technology on the corresponding page

3. Connect the H5 to be shared with JS-SDK and integrate UlinkID for initialization. 4. After configuring the first three steps in Youmeng + backend, resolve the deeplink parameters in your own App.

More usage scenarios for Deeplink technology: More

For example, there are several scenarios in which Cuihua uses deeplink at the beginning of the article, and there are more scenarios in which App in e-commerce, information, education and finance use deeplink. These App combined with social sharing and communication will get twice the result with half the effort and have great customer acquisition and active value. Of course, there are more common games App can use the deep link (deeplink) function to share links to teammates can directly enter the game room within the App. Common scenarios are applied as follows:

E-commerce category: click on the App page to share → and click on the sharing link such as Wechat / QQ → to enter the corresponding shopping page in App.

Information category: click on the sharing → on the App page and click on the sharing link → of Wechat / QQ to enter the corresponding content page in App.

Game category: click on the App page, click the link of sharing invitation team →, click the sharing link of Wechat / QQ, etc. → to enter the corresponding game room or team in App.

Advertisement: click on the relevant advertisement on the social platform to enter the corresponding content page in App.

Customer acquisition activities: for example, H5 page activities such as old and new, welfare raffle, etc. Participants can click to enter the corresponding activity participation page in App.

Deeplink, that is, the jump between App / web page-App, not only optimizes the problem of user experience links, but also broadens the boundaries of App. Deeplink makes each App no longer an independent island, but a "free federation" of interdependence. App developers can integrate advertising, event marketing, fission customer acquisition and user sharing into share and deeplink to create a more convenient and complete mobile life scene for users.

Thank you for your reading. I believe you have a certain understanding of "how to use App promotion tool Deeplink". Go and practice it quickly. If you want to know more about it, you can follow the website! The editor will continue to bring you better articles!

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