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This article mainly explains "what is the function of domain name". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought to study and learn what the role of domain name is.

What are the functions of domain names? We all know that domain names are used for website construction, but with the development of the Internet economy, domain names are no longer a necessity for building websites. What is the role of domain names in the analysis of Xiaobian?

First, the way to make money-- profit from the domain name

When it comes to domain names, many people's first reaction is to make money by investing. Xu Jun, the "fourth master" of the domain name circle, once said frankly that the industry that will make the most money for me in the next five years may be the domain name.

The reason why most people enter the domain name circle is precisely because it can bring benefits. At present, there are not a few people who rely on domain name investment to make money.

From the layman's point of view, the domain name is made up of only a few characters, which does not seem to be unusual. But these seemingly ordinary domain names often contain great value, some of which are even more valuable than a car or a house, which makes many people willing to invest their money.

Second, the necessary terminal-- building a station with a domain name

In addition to bringing revenue, domain names can also be used to build stations to maximize value. Any company that wants to do well on the Internet needs a domain name to open the way for itself.

At present, many domain names have been enabled by terminals, such as maiche.com (car buying network), kaijia.com (armored network), dfp.com (Dongfeng shares), v5.com (V5 mobile games) and so on.

Domain name is the facade of the website, is an important way for users to access the platform, is a traffic entrance, but also the foundation of enterprises based on the Internet, and plays an important role in their project development and operation.

Third, the need for publicity-- to enhance brand image by domain name

Another important reason why domain names are so popular with terminals is that they can help enterprises carry out advertising and promote brand promotion, so as to get more traffic.

Again Tuhao enterprises, can not spend money on advertising every day, but there is a good domain name that matches the brand is different, it can leave a sum of advertising fees, which will help to enhance the brand image.

Nowadays, many companies are willing to spend a lot of money to buy good domain names, such as JD.com (jd.com), mi.com (Xiaomi), 37 games (37.com), wan.com and so on. These domain names have become a brand logo and are deeply rooted in the hearts of the people.

Fourth, out of love-- using domain names as "collectibles"

An investor once told the editor that domain names can be collected just like antiques. For example, there are many people like Huang Zhenxuan who used domain names as a collection before 2010.

Earlier, investor Ray bought the 373.com from the dog father for seven figures because he wanted to collect it. The founder of Xiaopi game bought the single-spell domain name sai.com for the same reason. Sometimes, the purpose of buying a domain name is not only to make money, but also to collect it and build a website you like.

From this point of view, the role of the domain name is still many.

Thank you for your reading. the above is the content of "what is the role of domain names". After the study of this article, I believe you have a deeper understanding of the role of domain names, and the specific use needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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