Shulou(Shulou.com)06/02 Report--

The rise and prosperity of Mini Program has opened a new track in the field of TO B services. All kinds of manufacturers are very popular, especially the undercurrent of the artificial intelligence business card market.

What is an artificial intelligence business card? In the view of the creator of artificial intelligence business card, smart business card is a sales tool based on WeChat Mini Programs and AI technology development, which thoroughly opens up the relationship between business managers, sales and customers, and improves the ability of enterprise sales and sales management in an all-round way.

What are the hottest smart business cards on the market at present? From the market hot point of view, plus push artificial intelligence business cards occupy 90% of the market share, other followers have emerged, such as fast push, Ruyi push, Weimeng sales push, EC and so on, and these are just the tip of the iceberg under the wave of smart business cards.

So what are the functions, user experience and market conditions of these business card manufacturers? We can look at it from the three major manufacturers: add push, Weimeng sales push and EC smart business card.

Business card function and user experience

From the front end of the business card, the three business cards have made a good combination of functions and sales business scenarios, embedding the address book function in the Mini Program business card side to facilitate keeping in touch with customers at any time.

From the point of view of user experience and visual effects, adding push into social elements to present the visitor track business card in front of the business card is more socially interactive and interesting, while with "reliable" clicks, customer trust endorsement for sales can be added.

The users of sales push and EC have serious visual imitations and lack of bright spots.

In terms of function,

Add push to integrate personal business cards, shopping malls, corporate dynamics and official websites into a business card vendor, allowing salespeople to establish a strong relationship with users, simultaneously complete customer trust endorsement, open up transaction links, and have more malleable functions.

EC business card enterprise version is currently only business card, dynamic, official website, relatively thin.

Weimeng sales push business cards, products, official website, the first two manufacturers have not yet opened the mall function, lack of the final payment transaction link.

Cover the user group

After the promotion of artificial intelligence business cards, the customer base covers brand enterprises, small and medium-sized enterprises and individuals, among which the personal entrepreneurship version is jointly built with JD.com. Category segmentation mainly meets the specific needs of different target groups, so user positioning is more accurate. EC smart business card is currently for individuals and enterprises, the product is relatively single, market feedback is not enough.

Weimeng sales promotion to enterprise users, the detailed classification has not yet been announced, the integrity needs to be considered.

Customer acquisition index and customer conversion

With the addition of artificial intelligence business cards, you can automatically record and analyze behavior trajectory capture, build customer portraits, open up sales links such as customer acquisition, service, and transactions on a business card, and complete the commercial closed loop, so that users can have a good integrated experience. in line with the convenience and connectivity of Mini Program.

At present, there is no real-time feedback of visitor information on EC personal business card, and the follow-up improvement function becomes the next key content.

The real-time tracking ability of sales push is similar to that of adding push, by capturing the real-time behavior trajectory of customers and building user portraits.

Market share

On December 23, 2017, Gatti announced the official launch of the world's first artificial intelligence business card based on WeChat Mini Programs and AI technology, and proposed a new sales model of B2S2C (Boss toSales to Customer) for the first time, which helps enterprises thoroughly get through the relationship among managers, salespeople and customers, empower enterprise sales, and improve enterprise sales efficiency in an all-round way. July 5, version 2.0 launched, launched the business card e-commerce model, and for stores, personal entrepreneurship to provide personalized solutions to address the sales needs from enterprises to individuals. According to the data released by plus push, the current business covers 200 cities, and more than 10000 enterprises use push business cards.

On June 13, 2018, Weimeng released the solution "sales push", which uses Mini Program business cards as the carrier to open up the connection among enterprises, sales and customers, empower enterprises, improve the ability of sales and customers, and launch the national market in August. Gradually open up the original market and channels.

On July 26th, EC launched its smart business card as a separate module of SCRM (Social customer relationship Management) for enterprises and individuals to connect customers based on Mini Program technology. The market trend is still unclear.

From a timeline point of view, plus push was launched more than half a year earlier than Weimeng and EC. In terms of product extensibility, it combines business cards with more business scenarios, such as getting customers, services and transactions, to solve the problem of getting customers, and better promote customer transformation; it deeply integrates the convenience of Mini Program, feedback customer management and sales management to managers in real time on the mobile phone, and the enterprise is quite easy to use.

Hundreds of smart business cards come together, who should the enterprise choose?

As a TO B enterprise, the author still tends to choose enterprises with a background and strong R & D strength, plus push to get red shirt capital and IDG capital investment, belong to the giants in the field of Mini Program, the other follow is just looking at this field is more promising, hurried into, not really from the user's point of view, product continuity is relatively poor, we must choose carefully.

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