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This article will explain in detail the differences between content operation and content editing in website optimization. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

In fact, content editing is basically what we call new media operation, and the vast majority of our college students or partners who change jobs basically come into contact with new media editors.

The work of new media editors is basically some basic work of content, such as content authorization, reprint, editing, article push, and so on, while some platforms may require editors to have strong text skills, because some platforms may require you to create articles in person. this is already a higher requirement for editors on the platform.

However, content operation is at a deeper level than content editing, because for content operation, it not only knows the basic skills of editing, but also needs the ability to coordinate. It is mainly manifested in the overall planning of content, the planning of activities, and the mining of data, which is also what we call data-driven content operation!

If you still have a vague understanding of these two, it is recommended that you go to the Internet recruitment website to take a look at the recruitment requirements for content operators and content editors.

Content operation: overall planning, data, planning

Content editing: acquisition, interaction, execution

How to understand these words?

1. Overall planning and acquisition and editing

In principle, content operation means that through creating, editing, organizing and presenting website content, it can fundamentally play the role of customer adhesion and be responsible for online and offline sales operation and control. In fact, it can also be understood as content planning, content creativity, content editing, content release, content optimization and other work based on product content, which is the ability to co-ordinate the content.

The main work of content editors is to edit manuscripts side by side, as well as the collection, writing and release of website content and related materials. Content editing is a popular profession in recent years, mainly developed from traditional media. The work of editors in the PC era is mostly relatively simple, mainly for acquisition and editing.

2. Data and interaction

In fact, in the area of new media operation, editors are responsible not only for the content, but also for the effect that the content brings to users, otherwise it is futile for you to produce a lot of content that cannot resonate with users. this is our editor's job, including interacting with users.

When I first entered the operation industry, in fact, what I did was a job as an editor. I had to produce content every day, and I had to interact with users, so that users stayed on the content page as much as possible and were responsible for the pv and uv of the content.

The main purpose of content operation is to mine these data, such as the total number of daily active users today, the UV, PV and click rate of each page, including the length of stay of users, and so on. For example, when we were editors at that time, our product operation went through the analysis of big data in the background, and then to master the user's behavior habits, around these behavior habits to adjust our direction and thinking. For example, the flow of a manuscript is very bad, so first of all, we can change its title to be more exciting, after the change may suddenly increase the traffic, and so on. These are all the work that content operators need to do.

3. Planning and execution

Whether you are a temporary content editor or a content operator, you are no stranger to project planning or activities, because this is an excellent way to improve the data of the platform. Therefore, many community platforms will carry out thematic planning or planning some online activities.

In this part, when planning, it is mainly the content operation to do, because the overall control ability of the content operation to the platform is slightly stronger than the content editor, so the planning work is generally left to the content operator to plan, but it does not mean that there is no content editor.

This is that the content editor actually acts as an auxiliary role at this time, and even some platforms, these project planning is handed over to the content editor to do, but not much, because the main role of the content editor is to implement.

Is to carry out the tasks assigned above, such as responsible for platform product data editing, product text packaging, promotion and other work; cooperate with the implementation of Wechat marketing line daily activities and follow-up maintenance, and so on.

This is the end of the article on "what are the differences between content operation and content editing in website optimization". I hope the above content can be helpful to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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