Shulou(Shulou.com)06/01 Report--

This article mainly introduces the relevant knowledge of "how to operate Mini programs." Xiao Bian shows you the operation process through actual cases. The operation method is simple, fast and practical. I hope this article "how to operate Mini programs" can help you solve the problem.

I. Fission Location 1. Active Fission

A successful marketing campaign can not only acquire a large number of users in a short time, but also achieve the purpose of promoting brands and carrying goods on this basis.

However, the planning and execution of marketing activities is not a "head slap" decision, it needs a lot of preliminary research to comprehensively evaluate the enforceability of activities. At the same time, it is also necessary to formulate specific implementation plans from content guidance, public opinion management and data monitoring according to different stages of the activity, so as to ensure the smooth progress of each link of the activity and realize the closed loop of fission and drainage.

When it comes to typical cases of marketing activities, Taobao's Double 11 activities are undoubtedly representative. From the preheating before the activity, the monitoring of various data during the activity and the all-round re-listing after the activity, the marketing activity planning of Double 11 has formed a perfect implementation system, which has become the annual "grand ceremony" of merchants and users.

Although the main position of Double 11 marketing campaign is not based on Mini programs, it can still provide a lot of lessons for Mini programs fission in the context of Social commerce.

2. functional fission

If it is the "soft power" of the marketing team that relies on marketing activities to realize the fission test of Mini programs, then the functional fission is a "hard battle."

Since the launch of the first batch of Mini programs in 2017, WeChat undoubtedly has "high expectations" for Mini programs, which not only endows many traffic interfaces, but also develops numerous marketing functions for Mini programs, providing more convenience for the dissemination of Mini programs.

Specifically, it is manifested as:

In the form of Mini programs code, one-click friends or circle of friends, sharing path is more direct and convenient; the functions represented by grouping, distribution, group buying, second killing, etc. become powerful boosters for fission and dissemination of Mini programs.

It is a typical representative of the interest fission mode, known as "fighter plane in bargaining function" and "limit player of fission play method." Through a variety of low-price groups, 0 yuan seconds kill and other product forms, more and more make full use of the user psychology to achieve the old, pull new kill two birds with one stone.

3. Fission of friend circle

Facts have proved that the content forwarded to the circle of friends will quickly achieve the fission effect as long as the audience sees the bright spot value. Especially since WeChat launched the advertising function of friends circle, with the continuous improvement of the interface capability of Mini programs, more operators of Mini programs can see the potential of fission of friends circle.

It can be seen that as long as the products of Mini programs are excellent enough, in the future, all the ways related to WeChat with sharing conditions will become fertile ground for rapid fission of Mini programs and explosion.

II. Targeting target groups

Strictly speaking, targeting target groups should be considered first before Mini programs operate, but it is also easy to ignore.

We often say that only by knowing ourselves and knowing the enemy can we win every battle. In a sense, the process of realizing rapid fission of Mini programs is actually a "psychological war" with the target population. This is why targeting is especially important. Only by accurately positioning users and demands can we make targeted use of product operation means to produce content that fits user scenarios.

About "how to operate Mini programs" content introduced here, thank you for reading. If you want to know more about industry-related knowledge, you can pay attention to the industry information channel. Xiaobian will update different knowledge points for you every day.

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