Shulou(Shulou.com)06/02 Report--

This article shows you whether enterprises are willing to spend money to buy domain names, the content is concise and easy to understand, it will definitely brighten your eyes. I hope you can get something through the detailed introduction of this article.

Most companies are willing to spend money on domain names. Having an ideal domain name is the first step for enterprises to seize the opportunity. for enterprises, it is still necessary to have a domain name that is simple, easy to remember and consistent with their own positioning, because it is actually the brand that is remembered behind the simple domain name.

Corporate brand domain names allow users to quickly recognize and remember brands. For example, JD.com 's original domain name is 360buy, which few people will remember, but the new domain name jd is quickly remembered!

Next, let's take a look at a copy of global domain name transaction data:

1. CarInsurance.com-US $49.7 million, with a deal in 2010

The domain name was registered in August 1995, and the US Internet company Quinstreet bought the auto insurance website and domain name CarInsurance.com for $49.7 million (about 339 million yuan) in November 2010.

2. Insurance.com-US $35.6 million, sold in 2010

The domain name was registered in June 1994, and the US online advertising company Quinstreet held a conference call in August 2010 to announce the acquisition of Insurance.com domain name for a total price of $36.5 million (about 250 million yuan). It is reported that Quinstreet used some cash, stock and options for the acquisition; the company also bought the domain name insure.com for $16 million in 2009.

3. VacationRentals.com-US $35 million, sold in 2007

The domain name was registered in May 1997, and Brian Shapley, founder of the US holiday home rental website HomeAway, bought the domain name VacationRentals.com for $35 million in 2007.

4. PrivateJet.com-30.18 million US dollars, deal in 2012

The domain name, which was registered in August 1996 and sold in 2012 for a stunning $30.18 million, is literally translated into Chinese meaning "private jet". It is reported that the domain name was bought by the aviation industry for high-end flight services.

5. Internet.com-US $18 million, sold in 2009

The domain name was registered in May 1997 and has the meaning of "network, Internet". The domain name, which was sold for $18 million in August 2009, is currently visited by a website that provides Internet services.

6. 360.com-17 million US dollars, deal in 2015

The domain name was registered in March 2000, and Beijing-based Qihoo 360 bought the domain name from foreign telecom operator Vodafone for $17 million (more than 110 million yuan) in February 2015. According to people familiar with the matter, an investor and Vodafone negotiated the 360.com for three years and the other side turned down an offer of $14 million. The current domain name 360.com is set to jump domain name jump 360.cn.

7. Insure.com-US $16 million, sold in 2009

The domain name was registered in November 1994 and has the meaning of "insurance". In October 2009, the domain name Insure.com was sold for $16 million (more than 100 million yuan) to Quinstreet, an American online advertising company. More interestingly, the domain name changed ownership in 2001 for less than $1.6 million.

Fund.com-9.99 million pounds, sold in 2008

The domain name was registered in September 1994 and in 2008, the domain name Fund.com (fund, reserve) was listed in New York by FUND.COM, INC. Buy it for 9.99 million pounds and launch it to build a website to promote financial products. Currently, the domain name Fund.com is about FUND.COM, INC. The introduction of the company.

9. Sex.com-US $14 million, sold in 2006

The domain name was registered in October 1995 and has the meaning of "sex, gender, attraction". In 2006, the owner of the domain name sex.com, Boston Adult Entertainment Company Escom, declared bankruptcy. In the same year, the domain name was sold for $14 million. The buyer is Escom, an American publisher, which mainly publishes publications including teaching materials, exercise books and examination guides, mainly for junior and high school students.

10. Sex.com-US $13 million, sold in 2010

In 2010, the domain name Sex.com once again appeared in the domain name market auction and sold for $13 million, the buyer is Clover Holdings Ltd.

11. Hotels.com-US $11 million, closed in 2001

The domain name was registered in March 1994 and has the meaning of "hotel, hotel, guesthouse" and so on. In 2001, the domain name Hotels.com was sold for nearly $11 million. Currently, access to the Hotels.com domain name opens the "good booking Network", which is the world's leading hotel accommodation service provider, providing visitors with a wide range of online reservation options, including hundreds of thousands of individual hotels, large chain hotels and self-service hotels around the world.

12. Porn.com-US $9.5 million, closed in 2007

The domain name, registered in August 1995, means "porn" and was traded for $9.5 million in pure cash in 2007. The domain name means "porn" and is easy to understand and remember. In a 2012 report on .com domain name transactions, domain name Porn.com also won the "honor" of the most profitable .com domain name of the year.

13. Shoes.com-US $9 million, deal in 2017

The domain name was registered in November 1994 and has the meaning of "shoes, shoes, brakes" and so on. Brown shoes in the United States packaged and sold its shoes.com website to Canada's Shoeme in 2014; it was revealed that it was shut down in February 2017; in April 2017, it was revealed that Wal-Mart's footwear e-commerce company shoebuy bought the domain name shoes.com. According to overseas domain name investor George Kirikos (George Kiricos), court documents show that Wal-Mart bought the domain name Shoes.com for $9 million (about 60.28 million yuan).

14. Porno.com-888 $8888, with a deal in 2015

The domain name was registered in March 1999, and in February 2015, the domain name was sold through the overseas platform Escrow.com, with a price of US $888,888 (about 55.62 million yuan). Porno.com means "pornographic literature, pornographic books and periodicals", and the seller is the king of the domain name Rick Schwartz.

15. FB.com-US $8.5 million, deal in 2010

The domain name was registered in May 1990, and the domain name FB.com was successfully acquired by the international social networking giant Facebook in November 2010. then in 2011, the transaction price of the domain name was revealed to be as high as 8.5 million US dollars.

16. WE.com-US $8 million, deal in 2015

The domain name was registered in March 1992, and Renren loan, a domestic terminal, bought WE.com for US $8 million (about 50 million yuan) in June 2015 and built a WE financial platform, making it the most expensive 2-letter domain name in China at that time. The domain name can be translated as "we" and homonym with "micro", and the characters are short and memorable, so I have to say that Renren loan is really willing to spend money to improve its brand image.

17. Business.com-7.5 million US dollars, closed in 1999

ECompanies acquired and launched the domain name for $7.5 million in 1999, and the website is mainly engaged in professional financial and business yellow pages business. Dramatically, the domain name was bought by small businessman Mark Ostrov in 1996 for $150000 (the sky-high price at the time) and appreciated by $7.5 million in cynicism.

18. Diamond.com-US $7.5 million, sold in 2006

The domain name, which means "diamond", was transferred by e-commerce site Odimo.com to another jewelry e-commerce site, Ice.com, for $7.5 million in 2006. The noble and luxurious pearls and precious stones are loved by women, and the jewelry domain name is the favorite of the jewelry industry. The diamond domain name diamond.com has become the most valuable domain name in the jewelry industry with a price of $7.5 million, and a diamond website has been built.

19. Beer.com-7 million US dollars, closed in 1999

The domain name, which means "beer", was registered in December 1993 and was acquired by Interbrew Group Interbrew, Belgium's largest brewer, for $7 million in 1999. Interestingly, however, Beer.com was once enabled by a men's entertainment website, and the domain name is now on the sale page.

20. Z.com-$6.8 million

Japanese Internet giant GMO bought the single-letter domain name Z.com in November 2014 for a whopping 800m yen, or about $6784000 (41.58 million yuan). There are only 26 single-letter .com domain names in the world and the only ones that have been opened for registration are Z.com, Q.com and X.com. The related domain name z.cn jumps to Amazon China's official website Amazon.cn.

21. ICloud.com-$6 million, deal in 2011

In April 2011, Apple bought the cloud computing domain name iCloud.com from Swedish IT service provider Xcerion for $6 million, and in July of the same year, Apple used the domain name to redirect Apple's icloud page. Since then, Apple has also bought the related domain names icloud.org and icloud.net/.com.cn/.tv/.eu.

22. Israel.com-US $5.88 million, 2008 deal

The domain name, registered in 1994 by Joel Noel Friedman, an American Jew, sold for $5.88 million at auction in 2008.

23. Casino.com-US $5.5 million

The domain name was acquired in 2003 by Onisac, which is registered in Gibraltar, for $5.5 million. Casino.com for "casino" meaning, directly refers to the gambling industry, the natural value is not cheap.

24. Slots.com-US $5.5 million, sold in 2010

In June 2010, Calvin Ayre, founder of online gaming company Bodogbrand, took part in an online auction of Slots.com domain names in a London bar and finally sold the slot machine domain name Slots.com for about $5.5 million.

25. Toys.com-US $5.1 million, sold in 2009

In 2009, American toy retailer ToysRus bought the domain name Toys.com for $5.1 million. As the largest toy retailer in the United States, ToysRus's original website domain name is Toysrus.com, and the domain name Toys.com happens to mean "toy." Toys R us's acquisition of this domain name is extremely beneficial to its business development, and the domain name has been officially launched.

In addition to these, Xiaomi's mi.com, Wechat's weixin.com, Weibo's weibo.com and so on have all spent a lot of money or gone through twists and turns.

More and more domestic enterprises pay attention to brand building and marketing promotion, the purchasing power of domain names is also increasing, domain name transactions, whether in terms of price or quantity, will continue to improve!

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