Shulou(Shulou.com)06/03 Report--

The basic functions of the floor-sweeping robot are cleaning, vacuuming and mopping, while the continuous optimization of the basic functions of the floor-sweeping robot achieves a better cleaning effect and user experience. While the floor sweeping robot continues to improve the cleaning effect, as the most intelligent cleaning products, in the big tide of the transformation of household appliances to "smart home", the development of intelligent function of floor sweeping robot has also obtained a broader space. The following is to understand the development status and market prospects of the floor-sweeping robot industry together with the editor.

In recent years, with the technological progress and social development of the service robot industry, especially affected by the pressure of daily life, the sales of floor-sweeping robots in China have increased at an alarming rate. The retail volume of floor-sweeping robots in China has grown at a compound rate of more than 50% in the past five years, according to data from Jafokai Retail Monitoring and Promotion. As of December 2017, the retail market of floor-sweeping robots in China has reached 3.325 million units, with retail sales of about 4.4 billion yuan. Compared with other intelligent cleaning products, the penetration rate of floor sweeping robot in China is still low, and it has good development potential and market demand. According to Jefkai's forecast, China's floor-sweeping robot market will reach 5.38 billion yuan in 2018, with a retail volume of about 435 units.

Analysis of the reasons for the rapid development of floor-sweeping robot industry in China:

The speed of technological innovation is fast and the trend of functional upgrading is significant.

The basic functions of the floor sweeping robot are cleaning, vacuuming and mopping. Through the continuous improvement of the material, structure, rotation mode of the cleaning brush, as well as the basic functions and technologies such as mop material, water supply and mop arrangement, the floor sweeping robot achieves a better cleaning effect and improves the user experience. For example, the floor mop function product in 2017 solved the problem of dry and wet and uneven force distribution in wiping the floor by improving pressurized flow control technology and constant pressure floating design for the product. In terms of the price segment, the middle and high-end floor sweeping robots are concentrated in the floor sweeper robot market of 1000-2000 yuan. In 2017, the retail sales of products with floor-sweeping function in this price segment accounted for 71.1%. The proportion of retail sales of floor-sweeping robots with floor-sweeping function continues to rise at this price stage, reflecting consumers' demand for floor-sweeping robots to pursue full-function products.

02, highly intelligent to improve the cleaning effect, to the "smart home" transformation.

The floor-sweeping robot has a high degree of intelligence in the category of service robot. In addition to the basic functions, the relatively new products have been transformed to "smart home", and the intelligent function of the floor-sweeping robot has been greatly improved. Its intelligent development is divided into two stages. In the first stage, the interconnection and interworking between floor sweeping robot and intelligent equipment is realized. In 2017, floor-sweeping robots with smart connections accounted for 50.4% of retail sales, an increase of 39% compared with 2015. In the second stage, the floor sweeping robot receives or observes the information in the environment through the sensor to realize the autonomous navigation and positioning of the robot theme, and realize the intelligent cleaning scheme of "positioning-composition-planning-cleaning" integration.

03. Develop offline experience with the help of online traffic.

Online sales is the most important sales channel of floor-sweeping robots in China. According to JFK retail monitoring data, floor-sweeping robots accounted for 91% of online retail sales in 2017. For example, Kovos, whose floor-sweeping robot has the first market share in China, exceeded 500 million yuan in online transactions during the double 11 period in 2017, making it the top seller of similar products. The biggest advantage of the online market is that it can bring huge traffic, but there are still limitations to understand product information and experience product functions through the online market. The irreplaceable role of the offline market is to fully display the products, so that consumers can directly understand the functions and characteristics of the products.

Development course and present situation of floor sweeping Robot in China

In China, floor-sweeping robot emerged in about 2010, and its intelligent development can be divided into two stages. The first stage is the intelligent stage of realizing the connection between the floor sweeping robot and the mobile phone. Last year, floor-sweeping robots with this function accounted for 50.4% of retail sales.

The second stage is the stage of receiving and observing environmental information through all kinds of sensors. the floor sweeping robot can achieve autonomous navigation and positioning and complete an one-stop intelligent cleaning scheme. In this stage, navigation system has become an important application of robot sensing technology in cleaning products, which greatly improves the intelligent degree of floor sweeping robot. Such as the visual navigation system used in the high-end models in the market, the system can better lead the development of the sweeping robot to the direction of AI.

Despite all the advantages of sweeping robots, the penetration rate in China is still not high. The penetration rate of home sweeping robots in the United States is 16%, while the penetration rate of sweeping robots in China's coastal areas is only 4% Murray 5%, and that in inland areas is only 0.5%. Washing machines and vacuum cleaners complement and replace floor-sweeping robots. In Chinese households, the penetration rate of washing machines is nearly 90%, while that of household vacuum cleaners is 30% and 40%.

Compared with the United States, the environment of Chinese families is an important reason for the low penetration rate of floor-sweeping robots. The living environment of European and American families is mostly open, and it is more convenient for the use of floor-sweeping robots. Relatively speaking, the living area of Chinese families is much smaller, coupled with the habit of putting furniture items, the room is not empty, so sweeping robots in Chinese homes need more complex algorithms and path planning.

However, on the other hand, it shows that there is still a lot of market space for floor-sweeping robots in China. Since entering the Chinese market, the sales channels of floor-sweeping robots are mainly online. Last year, the online retail volume of floor-sweeping robots was 91%, and the online market accounted for 89% of the retail sales.

The biggest advantage of the online market is that it can bring huge traffic, but there are great limitations to understand the product information and experience the product function only through the online market, while the offline market can fully display the product. so that consumers can understand the functions and features of the product more intuitively.

For products with many applications of intelligent technology such as floor-sweeping robot and a high degree of intelligence, the offline experience of consumers is more important. Relying on the existing online traffic to vigorously develop the offline experience, the high-tech and highly intelligent functions of the floor-sweeping robot will be displayed through physical stores to make consumers understand and accept them quickly. The integration of online and offline markets is an important strategy for floor sweeping robot manufacturers in terms of channel layout.

Although compared with other cleaning products, the penetration of floor-sweeping robot in China is still very low, and the floor-sweeping robot market still has good development potential. With the rapid progress of science and technology, the floor sweeping robot has entered the 3.0 era. The function of floor-sweeping robot will continue to evolve and improve in the future, and the next technological development trend is to integrate sensor systems, enhance intelligence, enhance network services, as well as multi-machine cooperation and self-learning.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.