Shulou(Shulou.com)06/03 Report--

Nearly a year after the issuance of 5G license, the terminal hardware market has been turned into a luxuriant garden, waiting for the public to pick. The 5G smartphone market that Wanzhong is about to visit is like a Normandy landing, where the pre-education of heavy troops in the flagship market has been deployed, waiting for the mass market to break out on a large scale "at the command of the mass market."

As anyone familiar with World War II knows, on the eve of the Normandy landings, the airborne division began a large-scale airdrop to break through the other side's last line of defense and win the final victory.

The recent birth of the Honor Play4 series bears some resemblance to this "Airborne Raiders". We know that from the second half of 2019 to now, Glory V, N, X and other series have handed over the answers on the 5G flagship machine one after another. Even the HARD model, which started in 2020, still set off a storm of attacks in the industry and filled the 5G market with optimism.

Why does the Honor Play4 series, as the representative of Coldplay technology, become a 5G airborne surprise and is expected to win the war and land successfully?

Focus on youth, glory Play4 series set tone upgrade to prepare for battle

In order to achieve final victory as soon as possible, the allies launched a large-scale airborne surprise attack during World War II. The Honor Play4 series is the operational responsibility of this critical deployment.

Zhao Ming, president of Glory, has said that the Play series will be given a new mission to cultivate the "young" user layer, and will be further upgraded and have more interesting Coldplay features in the future.

But when the "sense of technology = mobile phone selling point" has become the basic operation of the industry, it sounds like a paradox for young people to play technology out of the realm and develop an attitude towards life.

This is why, following the V/N/X series, the emergence of the Glory Play4 series may bring new changes to the 5G market.

Because to harmonize the coolness of technology with play, we already need an airborne force that can take it by surprise.

Coldplay is full of equipment, glory Play4 series airborne beach landing

Airborne operations, at the beginning of the Normandy landing plan, were seen as the key to the success or failure of the whole battle.

Therefore, as the first 5G phone in the Play series, the release of the Glory Play4 series continues the concept of "super players are born to build", realizing an airdrop to the 5G playground and handing over the identity of the "5G player" to the young users.

The first step, solid 5G basic capacity, completed the leap from technology to products. If you want to fully taste the fun of 5G, excellent basic skills are essential. After confirming the eyes, the Glory Play4 series has delivered a very comprehensive product power in 5G capabilities.

The second step is the umbrella blooming of Coldplay, overlooking the playground built by the Glory Play4 series. Infrared temperature measurement function dare to do, not only looks very novel, but also in the current special stage and daily life is indeed quite practical.

The third step is the approachable price to ensure that users can land 5G smoothly.

Obviously, the glorious Play4 series, which undertakes the important task of popularizing 5G and being close to young people, is not disappointing in terms of quality and price. Glory Play4 is about 1000 yuan, while outstanding performance in all directions also lowers the threshold for consumers to taste 5G, while Glory Play4 Pro reaches 2899 yuan, which is a high-end flagship for super players, and even student parties can easily get on the bus. The two-gear flexible product strategy provides young people with 5G purchase options to meet different needs.

It can be said that Glory Play4 series fully presents the playable, playable and playable side of 5G to users through rich application scenarios on the basis of ensuring the power of 5G products. Of course, on the basis of price-friendly, the Play4 series will deliver all the possibilities of 5G collision. While completing the Glory 5G layout product line, it will become the key node to rapidly expand the fundamentals of the 5G market with the spirit of play and cool product power to accurately calibrate the 5G universal gate.

Acting as the popularizer, the Glory Play4 series opens the 5G breakthrough.

Glory Play series has completed the self-upgrade from thousands of yuan to cover the 1K-3K price range, and completed the comprehensive coverage from 5G entry, mid-range to flagship, and then has the hard core strength of all competitions.

For young people to become "5G players", it is not difficult to find the unique product perspective and strategy that Glory Play4 series adhere to. Post-1995 star product managers communicate with users in a younger way, making young people feel the cutting-edge 5G network, infrared temperature measurement, Kirin 990 chip, VC liquid cooling and other Coldplay technology. This is not only a corner that other "alphabet troops" have not reached, but also a challenge for the Play series to break through.

The prosperity of 5G terminal market depends on the complete integration of technology and life. In the competition of many mobile phone manufacturers, the 5G contract between Glory and young people has also been fulfilled one by one in the product series completion plan.

In essence, to make technology cool and fun is to refresh the lifestyle of young people with the power of technology, and use the magic of happiness supremacy to make 5G fall from empty terms into real dreams. So back to the beginning of the question, with the Play4 series of 5G surprise, glory is also expected to win this game "airborne Raiders".

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