Shulou(Shulou.com)06/02 Report--

In fact, up to now, there is no strict definition of new retail and smart retail. After the concept of new retail has been withdrawn, the new sales model and concept of smart retail have been launched one after another. Although there are some similarities between the two new models, there are some obvious differences. In order to let you have a better understanding of it, the editor of Cang 37 will introduce the difference between smart retail and new retail.

The difference between Smart Retail and New Retail

1. The purpose is different

New retail, a new model, refers to the transformation and upgrading of products and services in the traditional retail industry through Internet technology, while smart retail can enable offline retail physical stores to effectively achieve digital management. therefore, it can greatly optimize the customer experience when purchasing, and improve consumers' adhesion to retail stores.

2. the fusion is different.

New retail has adopted a very open attitude in channel integration, which will not only vigorously promote functional integration, but also focus on promoting morphological integration. However, the focus of smart retail is mainly on the integration of functions, but there is still a very obvious distinction between channel forms, so after smart retail is used, consumers can be guided to offline stores through online services. Therefore, both online and offline customers can precipitate them offline.

3. Pay attention to different points

Although they are all new retail models, the new retail mainly focuses on the drainage effect of the scene and the convenience of consumption. Smart retail pays more attention to helping you build a good experience scene, so its focus is mainly on the consumer psychology of customers, which can give full play to the experience strengths of physical channels when constructing the scene.

The above points are the difference between smart retail and new retailing. Through the introduction of these differences, we can understand that professional smart retail pays more attention to retail itself, so by helping retail enterprises to build an effective scene, to achieve better sales goals, while promoting the improvement of consumers' shopping experience.

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