Shulou(Shulou.com)06/01 Report--

With the rapid growth of the business of small and medium-sized enterprises, more and more requirements have been put forward for the construction of data centers, such as increasing attention to the overall solution of data center computer rooms, capital expenditure (CAPEX) and operating costs (OPEX), as well as rapid deployment. To this end, Emerson Network Power Co., Ltd. (hereinafter referred to as Emerson Network Power) launched the overall SmartSolution computer room architecture, including targeted solutions for small and medium-sized enterprises. Mr. Lan Fukun, Vice President of sales of Emerson Network Energy Greater China, recently accepted an exclusive interview with China computer Daily. He said that although the SME data center itself is not the core business and value of the enterprise, it is indeed the key to ensure the steady increase in the core business and value of the enterprise.

The "internal power" of the integration scheme

The mindset of the construction and managers of computer rooms in small and medium-sized enterprises is more subtle. To sum up, simple, reliable, flexible and quantifiable management are the most concerned factors for small and medium-sized enterprises. Specifically, small and medium-sized enterprises hope to effectively improve energy efficiency, save space and increase IT business output in terms of data center construction and operation and maintenance; quantitatively reduce CAPEX and OPEX; to enhance site flexibility and achieve compatibility with the existing architecture; enhance management and control capacity of the IT environment; simple design and fast implementation; and increase system capacity by improving density and availability.

According to the attributes of the organization, independent enterprises and branch enterprises will have different requirements for the management and control of the data center; according to the characteristics of the industry, the government, financial, and educational industries that take informatization as part of their external services, as well as the manufacturing, energy and medical industries, which take informatization as the main support of internal business, will also have different requirements for the availability and energy efficiency of data centers. In order to meet the individual needs of enterprises, Emerson Network Power has launched the overall SmartSolution computer room architecture, which is divided into three scenarios. Through standardization and modularization, Emerson Network Power has quickly, comprehensively and balanced solved a package of problems such as computer room power supply and distribution, cabinets, refrigeration and monitoring, which can help small and medium-sized enterprises save manpower and material resources and improve the construction efficiency of data centers.

Nowadays, all-in-one solutions are becoming more and more popular in the IT industry. So, is it suitable for small and medium-sized enterprises to adopt integrated solutions? "very suitable." Mr. Lan Fukun affirmed, "although the IT applications of small and medium-sized enterprises are not as complex as large-scale IDC, although sparrows are small and well-equipped, they also have high requirements for the availability, energy efficiency, manageability, maintainability and expansibility of computer rooms. In addition, small and medium-sized enterprises lack professional management capabilities of computer room infrastructure, which makes them pay more attention to branded integration solutions. It is this integrated solution that can simplify the requirements and quickly solve the problems in the construction of the computer room. Simple management interface, one-step system architecture design, one-time delivery, installation and opening, and no compatibility problems between subsystems are all the services that SME IT managers want to get, as well as the advantages of integrated computer room solutions. "

Emerson Network Power has many years of experience in integrated computer room solutions. Mr. Lan Fukun believes that unlike other integrated solutions, Emerson Network Power's integrated computer room solution does better in both simple integration and deep integration.

The integration scheme is not a simple patchwork of various products. Emerson Network Energy is basically at the first level in the industry in all areas of computer room infrastructure, such as power supply and distribution, refrigeration, support, management and so on. Therefore, Emerson Network Energy knows best what new problems will occur in the deep integration of subsystems, and how to solve these new problems, so as to ensure that when improving the energy efficiency and intelligence of the system, it will not affect the availability of the whole system, such as how to perfectly match the horizontal air supply air conditioning and the support system, and how the monitoring system can reasonably send timing logical signals to the power supply and air conditioning in emergency. In the case of closed corridor, encounter power outage or fire alarm, how to operate timely and correctly, and so on. Lan Fukun said that these details are the core value of the integration solution, but also the key to protect the value of the customer IT system.

Mr. Lan Fukun added: "Emerson Network Power's integration solution is not integrated at the customer site, but the system-level debugging has been completed in the factory to ensure seamless compatibility between subsystems. nip the debugging problems that may occur on the client side in the bud. This is the greatest meaning of All from Emerson. The solution customers get from Emerson Network Power is a complete organism that is healthy and sustainable. "

The core application value of SmartSolution overall computer room solution of Emerson Network Power focuses on efficiency, economy, coordination and control: in terms of efficiency, SmartSolution solution can save power by 27%, increase the power density of cabinets by 30%, and can be deployed quickly, saving weeks of deployment time and convenient maintenance. From an economic point of view, SmartSolution solution can save up to 40% of the computer room area, reduce the total cost of ownership (TCO), and achieve equipment obsolescence; from a collaborative point of view, SmartSolution solution can reduce design links, reduce the difficulty of implementation, and the subsystems can be seamlessly connected; from a management and control point of view, SmartSolution solution uses a unified interface to complete system-wide management, reducing the difficulty of management of each link in the life cycle of the computer room. Experiential marketing is a useful supplement.

"judging from the server sales data in the Chinese market in recent years, the growth rate of server sales in second-and third-tier cities with a relatively high concentration of small and medium-sized enterprises is significantly higher than that in first-tier cities. This fully shows that the IT market potential of second-and third-tier cities is huge." Mr. Lan Fukun said, "through the SmartRowTM experience Center development plan, Emerson Network Power will cooperate with powerful channel vendors in various regions to bring Emerson Network Power's latest high-value products and solutions to customers in second-and third-tier cities, so that small and medium-sized enterprises can feel the value of Emerson's overall solution in close proximity."

Ai Xing experience Center is a SmartRowTM exhibition center established by Emerson Network Energy Joint Regional partner in major cities across the country. It can let more customers know about Emerson Network Power, a new solution tailor-made for small and medium-sized enterprises. At the same time, the exhibition center is also an important display platform for small and medium-sized enterprise customers to fully understand the integrated solution of SmartRowTM Erui small and medium-sized computer room. SmartRowTM is a modular overall solution for 20 to 50 square meters of computer room, and its basic module is a basic structure with an area of 4 square meters and embedded semi-closed refrigeration system.

On why Emerson Network Energy established the IT experience Center, Mr. Lan Fukun said that according to Emerson Network Energy's survey, small and medium-sized enterprise customers had a strong psychological need for Emerson equipment "experience and reference" at the initial stage of data center construction, and hoped to conduct field visits to application equipment at close range, which could be used as a reference for data center construction. Ai Xing experience Center presents on site with a complete set of SmartRowTM standard scheme, which allows customers to see with their own eyes how to build and manage small and medium-sized computer rooms, and provides the best experience platform for customers to understand the value of the equipment and the function of the system. At the same time, the development plan of Ai Xing experience Center is also a channel development plan, an attempt of experiential marketing and an exploration of franchise sales. It is a useful supplement to the existing channel sales model of Emerson Network Energy.

SmartRowTM small and medium-sized computer room IT solution, as an intelligent solution, can effectively help small and medium-sized enterprises to solve various problems encountered in the process of data center construction. At present, SmartRowTM solution has been widely used in the data center of many small and medium-sized enterprises.

For example, in the computer room project of Guangdong Bubugao Electronics Industry Co., Ltd., due to the growth of business volume, the number of IT equipment increased, the total energy consumption of the computer room increased, at the same time, the thermal density of the cabinet became uneven, the operation and maintenance of the system was inconvenient, and the company also lacked professionals in computer room management. After adopting the IT system, the system responds to the problems faced by customers with overall and perfect functions, ensures the continuous and stable operation of the Yirui system through high-performance power supply, efficient refrigeration and centralized control, and helps users to realize the centralized control and management of the data room and various business institutions. After the completion of the project, customers fully affirmed the excellent performance of Yirui system, and highly recognized the idea of this one-stop overall computer room solution.

In the future, the construction of data centers for small and medium-sized enterprises will continue to be affected by new technologies such as virtualization, blade technology, cloud services, etc., cabinet space will be used more efficiently, and the thermal density of cabinets will gradually increase. Remote intelligent management / unattended will become the basic demand of users, and rapid delivery and flexible expansion will also be paid attention to in the early planning of computer room construction. Mr. Lan Fukun said that with the strengthening of state support for small and medium-sized enterprises, the data center market for small and medium-sized enterprises will develop steadily and healthily in the future.

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