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What is the purpose of the SSL certificate? what happens if you don't install it?

2025-02-23 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Network Security >

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Editor to share with you what the role of the SSL certificate will not be installed, I hope you will learn a lot after reading this article, let's explore the methods together!

Today's consumers have a better understanding of what digital security is and how it affects them. With the continuous emergence of big data leaks in the headlines, consumers are more and more aware of the importance of digital security. This is not only about the user experience, but also about the reputation of corporate websites.

With the occurrence of more and more data leaks, as a brand, it is necessary to actively protect data security to ensure that the brand's reputation is intact. The website needs to clearly prove to users that their true identity has been verified, and can ensure the security of the trading environment. As consumers become more astute, trust and innovation should be at the core of the business. To do this, let's take a look at what is the main purpose of SSL certificates.

The main role of SSL certificates

1. Establish encrypted information channels to prevent data from being stolen and tampered with by third parties.

2. Protect the integrity of the data content.

3. Confirm the authenticity of the website through certificates and other information to improve the company's brand image and credibility.

Harm of not installing a SSL certificate

Due to the website without SSL certificate, the data is transmitted in plaintext in HTTP way, which is easy to be stolen and tampered with by third parties, and the data transmission lacks security. And Google and other major browsers will also issue "unsafe" warnings to websites that do not install SSL certificates, which will have a great negative impact on the brand image.

We know that with the continuous occurrence of online fraud and the disclosure of personal information, people are becoming more and more vigilant in online shopping or transactions. if users see this "unsafe" hint, they will undoubtedly withdraw from the deal. as a result, the transaction rate of the website will decline, and the brand image will also be damaged.

Benefits of installing SSL certificates

Installing a SSL certificate eliminates the browser's "insecure" warning and is replaced by a padlock icon and the beginning of https, which shows users that the data between the user and the site is highly encrypted and will not be intercepted and tampered with by third parties.

It can protect the most valuable asset of the enterprise, that is, the brand image of the enterprise. For sites with OVSSL and EVSSL certificates installed, you can prove the true identity of the site to the user. Because these two kinds of certificates have to go through the strict audit and authentication of the certification authority before they are issued.

In particular, the EVSSL certificate can directly display the brand name in green in the address bar, with the highest level of credibility and security, so that users can rest assured that the website they are dealing with is real and legal, thus increasing the volume of online transactions.

After reading this article, I believe you have a certain understanding of what the role of the SSL certificate is not installed, want to know more related knowledge, welcome to follow the industry information channel, thank you for reading!

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