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Editor to share with you the example analysis of the optimization scheme of the SEO website, I believe that most people do not know much about it, so share this article for your reference. I hope you will gain a lot after reading this article. Let's learn about it together.

I. data analysis

The era of big data has come, and the needs of users can be found out through data analysis. Data analysis mainly includes three aspects:

1. User demand analysis.

How to solve the problem of detail optimization, we usually in the optimization process, there is usually more than one keyword, if only one keyword analysis, then this way of thinking is problematic. If we have dozens or even hundreds of keywords, how to optimize them? So doing data analysis is the first step in website optimization. Next Jingzhu SEO reminds you: you can use Baidu index statistical tool, Baidu index demand map and data combined with analysis. The demand graph of Baidu index is only a trend, it can not prove which demand is the biggest, we must judge by ourselves and exclude irrelevant keywords. Some partners will ask why there are irrelevant keywords, because the data will not identify logic, such as search decoration, will come out Taobao shop decoration, Taobao store decoration is also decoration, but not the offline meaning of our search interior decoration. So when we look at the data, this keyword needs to be filtered, if we do not filter this keyword data will be inaccurate. For example, searching for pole dancing will lead to pole dancing, pole dancing and pole dancing are two completely different things, and these words that have nothing to do with our industry need to be filtered out. However, with the continuous improvement of various algorithms, Jingzhu SEO believes that the degree of matching will be higher and higher in the future.

After analyzing the industry big data, and then to analyze the local demand, the combination of the two data, it is not difficult to find out the core needs of the users of the site. (this article is mainly about what the optimization plan contains, and the detailed data analysis will be shared with you in the post of Jingzhu SEO blog later.)

2. Comparative analysis of peers and analysis of competitors.

The so-called know yourself and know the enemy, a hundred battles are invincible, their own website to achieve what kind of effect, analysis of peer site optimization is how to do, you can try to optimize differences.

3. Analysis of the background of the website

Some websites in the background of the website do not need to be analyzed, such as the new station, there is no data in the background of the website, and it is naturally impossible to analyze. If it is to optimize the existing old station, then the question of the background of the website, we have to answer and operate in detail through the data in the background. For example, whether the page with a high number of hits is our main push page, if not, how to improve it, and so on.

A program with the above three points of data analysis, with data analysis, there will be reasoning, we will draw a conclusion, and then it will be implemented, that is, our content implementation.

II. Summary and budget

1, that is to say, what is the conclusion we have drawn through data analysis. For example, how long a website can do it, the specific steps of the program operation, so that the boss can clearly see the optimization steps.

III. Implementation

1. This meeting will involve specific staffing arrangements, how many people will do the project, what each person will do, and what is the core of each employee's assessment. Execution is usually the guarantee of the result, this link must be arranged well, not carelessness.

Note:

In addition, it would be better to have a backup plan, and in order to ensure that the desired results are achieved, if anything goes wrong in the intermediate implementation, the alternative is immediately activated to ensure that the expected results can be achieved.

The above is all the contents of the article "sample Analysis of SEO website Optimization Scheme". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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