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This article mainly introduces what are the differences between WeChat Mini Programs development and APP development, the article is very detailed, has a certain reference value, interested friends must read it!

In the era of mobile Internet fire, APP and WeChat Mini Programs have become important ports for enterprises to obtain user traffic from mobile and make a profit.

Because WeChat Mini Programs is small and easy to operate, omitting the operation of download and installation, WeChat Mini Programs's momentum is getting stronger and stronger in the past two years. It is even said that Mini Program will replace APP and dominate the mobile market in the future.

Therefore, many enterprises are vigorously invested in the development of WeChat Mini Programs, but is this really the case?

Here, the editor will combine his own experience to interpret the 10 differences between WeChat Mini Programs development and APP development, so as to judge whether WeChat Mini Programs can really replace APP!

Download and install:

When using APP, users need to download and install it in the app store before they can use it, and an icon will be generated in the phone desktop or application drawer, occupying a certain amount of application space and memory.

Mini Program, on the other hand, does not need to download and install it, leaves after use, and does not generate new icons.

Memory footprint:

After APP is installed, it generally takes up about 5-20m of mobile phone memory, and it always exists in the mobile phone.

Mini Program does not need to be installed on the mobile phone, because Wechat itself has a strict Mini Program memory management mechanism, which takes up almost negligible space.

Message push:

APP will often push messages and advertisements to users, causing user interference to a certain extent.

Mini Program is not allowed to send messages to users actively, but can only reply to template messages

In terms of user experience, Mini Program is better, but in marketing, APP should be more beneficial to developers.

Development cycle:

An ordinary APP development generally needs to be used on both IOS and Android platforms, so it needs optimization design and functional implementation, which requires UI design, time, manpower and other costs, and the development cycle may take several months.

On the other hand, Mini Program, which is used on WeChat, can be used as long as Wechat is available, regardless of mobile phone type, with short development cycle and low cost. It even takes only one or two technicians to develop it online for a few days. This also provides a lot of convenience for many entrepreneurs and greatly reduces development costs.

Publish and launch:

APP needs to submit online review to multiple app stores, and the information required by each app store may be different, and the process is tedious and complicated.

After the development of Mini Program is completed, it only needs to be submitted for review on the public Wechat platform.

User groups:

APP is open to all smartphone users

Mini Program is for all Wechat users.

Functional limitations:

APP can achieve complete functions, and the data is completely in your own hands.

On the other hand, Mini Program is only limited to the new capabilities and interface functions released by Wechat, and the characteristic of leaving after use has also led to a reduction in the retention rate.

Use the path:

The use path of APP is shorter, and you can open the desktop.

While Mini Program is hidden in Wechat, the entrance is deeper.

Promotion model:

APP's sharing and promotion model is more flexible.

At present, Mini Program does not support sharing to moments, and the QR code is limited to scanning and cannot be identified by long press, but it is very suitable for pushing on the ground, and Mini Program is currently unable to push messages, so it can only send notifications through related official accounts. Marketing and promotion is relatively passive.

Development technology:

According to the development mode, APP development can be divided into native APP and Web APP,APP mainstream development operating systems are Android and IOS. The Android version of native APP is developed in the JAVA,IOS version of native APP and the development language is Objective-C. The development language for Android version of Web APP is JAVA+HTML,IOS version of Web APP, and the development language is Objective-C+HTML.

WeChat Mini Programs is based on Tencent's Mini Program development framework, and the development technology is similar to HTML.

Through the face of WeChat Mini Programs development and APP development of 10 different interpretations, in fact, it is not difficult to find that although Mini Program seems to have many advantages, the industry prospects are good, but in corporate marketing still has a lot of disadvantages, which is very important for the enterprise, so the editor believes that Mini Program can not completely replace APP.

These are all the contents of this article entitled "what are the differences between WeChat Mini Programs development and APP development". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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