Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what are the advantages of Mini Program development in the clothing industry". In daily operation, I believe many people have doubts about the advantages of Mini Program development in the clothing industry. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful to answer the doubts about "what are the advantages of Mini Program development in the clothing industry?" Next, please follow the editor to study!

First, the cost is low.

The cost of registering to develop Mini Program is very small compared to the e-commerce platform. Just provide the information, register a Mini Program, and then develop the merchant's own Mini Program APP, which can be displayed on the WeChat Mini Programs page. The cost of this process is too low than that of the platform, and it is permanent.

Second, the competition is small

It has only been more than 6 months since Mini Program was released, and there are still many merchants who do not know the business opportunities of Mini Program. At present, there are not many businessmen from various industries. Early registration can preempt good keywords and resources. Then in the current small competitive environment, early can be displayed on the WeChat Mini Programs page, to seize the opportunity, get a lot of opportunities.

Third, create super fans.

Compared with the platform, Mini Program has an inherent advantage, that is, the user management and operation based on the platform is actually not as convenient as Mini Program. Platform users will eventually be deposited on the platform, even if consumers buy repeatedly, they will not be able to become the "core users" of a business. And Mini Program is different, it is bound with the official account, with Mini Program can also see the official account push, online customer service can also answer questions, can more for their own marketing, influence a large number of users, thus creating "super fans". No matter where the merchant is, no matter what the merchant buys, it will consume, which the platform can't give.

Fourth, branding needs Mini Program more.

Brand is a very independent thing, if a brand must be presented based on a certain platform, then what the brand can do is very limited, because the merchant cannot break through all the restrictions of the platform, and on the platform, it is subject to all the restrictions of the platform, and on the platform, it is the platform that controls the users, but if it is the official website and Mini Program, the users are controlled by the merchants themselves. And Mini Program also supports individuals, enterprises, governments and other institutions to develop their own Mini Program, so individuals can create their own Mini Program on Mini Program.

Fifth, have more initiative

Operating rules and membership system can not be completely customized within the platform. But it is much freer on the official website and Mini Program. It takes only a week for merchants to develop Mini Program to go online, and the above discount activities, cards and coupons can be customized by the merchants themselves, whether it is an e-commerce holiday or not, they can do activities if they want. Do what you want to do, so that merchants have more initiative and choice in Mini Program.

Sixth, payment operation is more convenient.

Mini Program's payment is based on Wechat, which is very convenient and can be done directly without having to jump to any other APP page. According to the rule that 20% to 30% of users will be lost without one more jump, direct payment is the best, which can reduce the hesitation cost and hesitation time of the payer. In terms of current statistics, Alipay and WeChat Pay, many businesses reflect that WeChat Pay has become the first choice, and everyone is used to using WeChat Pay.

Seventh, perfect coexistence between Mini Program, platform and APP

Private brand and platform itself is not an either-or relationship, but can co-exist, Mini Program and platform, APP direct relationship is also compatible, harmonious coexistence, merchant-specific Mini Program pages and APP and platform can be converted.

In the new retail era, we focus on the combination of offline and offline, and Mini Program can perfectly combine the two, which is a new development opportunity for the clothing industry, helping clothing merchants to expand more sales channels. Build brand and awareness, but also more accurate access to consumer habits, analysis of these data, real-time and timely challenge marketing programs, and Mini Program is also constantly updating new features All these can greatly promote sales and make businesses more profitable.

At this point, the study on "what are the advantages of Mini Program development in the clothing industry" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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