Shulou(Shulou.com)06/02 Report--

What are the factors that affect the ranking of websites in web development? I believe many inexperienced people are at a loss about this. Therefore, this article summarizes the causes and solutions of the problems. Through this article, I hope you can solve this problem.

Site ranking is very helpful and important for the whole optimization process of SEO.

The first server is unstable.

This is the most basic website ranking requirement. If the website service often has problems, then the search engine spider often comes to the air, then he will reduce your weight, of course, the ranking will also be reduced, and the site will probably fall to the second page, and sometimes the first ten pages can not be found. If the website cannot be opened for one or two days, the impact may not be too great. If the website cannot be opened for three consecutive days, first of all, your website ranking will drop significantly. In fact, if you encounter the day when the search engine is updated, the website will face the risk of being attacked by K.

If the website is often unable to open or slow, even if you have a good ranking, it is estimated that you will not have a good ranking soon, because the website cannot be opened, and the website cannot be opened for the second time. Then it is estimated that no one will look at your website for the third time, you have lost a lot of users, you have lost a lot of traffic, you have lost a lot of rankings, you have lost a lot of resources!

Internal optimization of the second website

The internal optimization of the website is very important to the website, and it must attract our attention. A good internal optimization is very important to improve the weight of the website, but for a new station, a new station within three months or even half a year, internal optimization must be very careful. If you are not careful, adding a few more internal chains may lead to a drop in the ranking!

There are two very important internal factors that affect the right of a website to be downgraded. One is the issue of website revision. Many newcomers do not understand at first and love to revise the website. The new station changes the website almost by the fate of K, and lowering the right is still a relatively light punishment. The second is the inner chain factor: the practice for the inner chain is to add three main keyword chains to the first page of each article, and each article is the same, without adding links to the inside pages of any other articles, resulting in a steady rise in the ranking! All are three links back to the home page, but the ranking is very stable! So come to a conclusion here, a new station within three months * do less internal chain optimization, the weight of the new station is not high at the beginning, no matter how much inner chain will not be ranked, and if the inner chain does too much, it will be reduced due to excessive optimization! Baidu is very sensitive, in this suggestion, novice webmaster, do new station optimization, each article anchor text should not exceed three! * * first the main chain back to the page, wait until the main keyword ranking up, and then optimize the ranking of the inner page!

The third question of friendly links

Do links to pay attention to stability, from the home page of the general medium-sized sites have 30-40 links. Take 40 links on the home page as an example, 5 changes every month, this is a very abnormal phenomenon, the normal phenomenon should be less than 10%, we must have relevant links. There is also a special point to pay attention to is the one-way links and cross-links we need to record and query, a site from the home page of other sites, there are also many one-way links, so we should also do a good statistics, lose one to make up two.

1: check the Baidu and Google entries and Baidu snapshots of each other's websites. The more included, the better, it is recommended that we choose to include more stations to do, of course, the new station is an exception, generally do not exchange sites that are not included. The newer the snapshot, the better. It is recommended that snapshots within 10 days are acceptable

2: be sure to check your links every day to see if your website is affected by the punishment of the search engine. Replace some punished links in time!

Fourth, all kinds of external chain problems

The outer chain problem I am talking about here refers to all the reverse links, and the loss of the outer chain is a very serious factor leading to the falling right of the website! The stability of the outer chain determines whether our website is down, that is to say, most websites are reduced by search engines, and the loss rate of its outer chain is too large. How much is too big? Losing more than 10% of your total number of outer chains is too much! Then how should we prevent the loss of the outer chain? Next, let's take a look at:

1. Do not use mass sending software, because the loss rate of the links sent by the mass sending software is too high, most of the external links have been deleted in a short time, and the search engine thinks you are cheating. Search engines judge the loss rate of your external links, and the places where general software can be sent are junk farms, even if they are not lost, most of your website links come from link junk farms, which is also very harmful to your website.

two。 Manual links should pay attention to the quality and distribution of the place, do not send links are not stereotyped, do not send online content with a high repetition rate, use Baidu search to know how much this content can be found, many words do not adopt.

3. Forum outside the chain must pay attention to, easy to be deleted outside the chain forum must not be sent again, if it is often deleted will lead to the right of the website.

There are only a few dozens of websites outside the chain, but the ranking has been very stable and high over hundreds of sites outside the chain! Even Baidu knows more than several, in fact, the chain rarely brings one of the most important benefits is to reduce the loss rate of the chain. Because the fewer mistakes you make, the fewer mistakes you will make! Therefore, it is suggested that the new webmaster, for the outer chain problems, do not send around, the general long tail words, the index of 1000 long tail words, outside the chain does not need 100 can also easily do ranking up! The more the chain does, the greater the loss rate will be!

After reading the above, have you mastered the methods of web development that affect the factors of website ranking? If you want to learn more skills or want to know more about it, you are welcome to follow the industry information channel, thank you for reading!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.