Shulou(Shulou.com)06/01 Report--

In recent years, data leaks occur frequently, which has caused huge economic losses to individuals, enterprises and countries. Information leakage not only perplexes people's life, endangers people's property and life safety, but also makes people change their color. Therefore, data security has risen to a social problem that must be solved. under this background, enterprises pay more and more attention to security, and the development potential of the data security market is also getting bigger and bigger. for the uneven security technologies and products in the market, it is difficult for users to choose reliable and mature security solutions, while Yisaitong has been working hard in the field of data security for more than a decade. It has made great achievements in data security protection, making it one of the typical representative manufacturers in the field of security.

Four consecutive championships hold the throne of data security.

At the beginning of its establishment, Yisaitong's business focus is document encryption. After continuous expansion, it has made great achievements in the field of data security protection. It is reported that the latest "China data leakage Protection products Market Research report (2019)" released by Sadie CCID not long ago shows that Yisaitong data leakage protection products have firmly ranked first in the market share, and this "throne" has been sitting firmly for four years in a row.

Comprehensive, intelligent and personalized construction of data security system

Why Yisaitong has achieved such a success in the data security protection market, Zhu Hejun, CTO of Yisaitong, gave us a brief introduction:

Zhu Hejun said that Yisaitong's slogan is "Chinese data security protection experts." as a manufacturer who has worked hard in the field of data security for more than ten years, it now has more than 10,000 customers and more than 40 million end users. Such performance and status not only rely on the continuous upgrading of products and innovation, but also bring real practical value to customers, and its core advantages are mainly reflected in the following levels:

First of all, after more than ten years of technical precipitation and accumulation, Yisaitong has developed many products, such as document encryption, data leak protection, disk encryption, and so on, which adapt to nearly a thousand applications on the terminal and provide perfect data security solutions for the whole industry. this is also the cornerstone of Yisaitong's data security products.

Secondly, Yisaitong has strong protocol analysis and processing capabilities, such as supporting 10 Gigabit data processing, rich network application parsing (including picture content and voice recognition), supporting deployment modes such as bypass, serial and cloud environment, supporting IPv4 and IPv6, supporting https content restoration and blocking, etc., which ensures Yisaitong's core technical advantages in the field of database security. In order to quickly adapt to the changing trend of emerging technologies.

Finally, in addition to the profound accumulation of technology, the most important core highlight of Yisaitong is that it has a complete set of ideas for the construction of data security protection system, in addition to considering the basic conditions such as security, stability and ease of operation of the system, it also deeply focuses on the comprehensiveness, intelligence and personalization of protection products.

1) Comprehensive: start from the encryption of documents and constantly enrich the scope of product protection. At present, security protection functions are realized in Windows terminals, Linux terminals, MAC terminals, mobile phone terminals, networks, mail, databases, storage, business systems, clouds and many other fields, and these protection capabilities are integrated into the security intelligent management platform (DSIP) and organically combined with many terminals and probes to bring integrated comprehensive protection capability to users. Recently, Yisaitong launched a new product-TIS, which belongs to the category of UEBA (User and Entity Behavior Analytics) and mainly helps users solve deeper internal data security problems, such as corporate espionage, security incident monitoring and investigation, which belongs to the security mechanism completion scheme in high-secret scenarios and is an important supplement to DSIP.

2) Intelligence: constantly improve the system architecture and key areas of technology, based on big data and machine learning capabilities, into intelligent classification and classification, behavior analysis, situation awareness, picture and audio recognition and other technologies, greatly enhance the ability of the product, bring users a new sense of intelligent protection.

3) Personalization: Yisaitong is also trying to launch 'data Security Guardian' products for individual users, bringing users a new data security protection experience. In addition, in the areas of structured data, big data, cloud applications and other areas of security focus, the new launch of database audit, database firewall and other products, forming a multi-source isomerization comprehensive security product system.

In the future, Yisaitong will use new technologies such as big data and artificial intelligence to plan the product direction in accordance with national laws and regulations and industry development strategy, and always adhere to the core values of "customer service, continuous innovation, responsibility and professionalism first". To provide users with first-class comprehensive data security solutions.

The Development trend of data leakage Protection DLP from the Perspective of experts

Zhu Hejun, as a senior expert in the field of domestic data security, believes that in recent years, driven by security incidents and policies, domestic data leakage protection DLP has made great progress in technology, but there is still a certain gap compared with foreign countries.

He mentioned that due to the different original technology and industry background of different manufacturers, there are differences in the choice of technological development. For example, some DLP manufacturers who originally worked as firewall products may achieve DLP functions from the network level, and combine their own original firewalls, gateways and other products. Some manufacturers mainly protect against a certain type of application. For example, foreign Mimecast mainly protects against email. Some traditional DLP manufacturers of Symantec and McAfee abroad can protect terminals, networks, e-mails, databases, storage and so on. Based on his observation of the market and his understanding of the industry, Zhu Hejun believes that there will be some new trends in the DLP field in the next two years:

First of all, cloud security will become more and more important, and many manufacturers will consider cloud and zero trust more and more when designing the technical route of their products. For example, Cloud access Security Agent (CASB) can be regarded as the hot spot of cloud security in the past two years. Many enterprises, such as Zscalar and Skyhigh, have been listed or acquired.

In addition, with the development of artificial intelligence technology, artificial intelligence will play a more and more important role in the field of security, and many manufacturers are seeking to integrate artificial intelligence into the original products. For example, Symantec has introduced a security solution integrated with artificial intelligence, and its terminal protection products use artificial intelligence and endpoint behavior analysis technology to monitor endpoint events and identify suspicious behavior, and integrate machine learning, misuse blocking, behavior analysis and other technologies.

While Yisaitong localized DLP in technological development, that is, combining the company's many years of implementation experience in the field of document security, and using machine learning algorithms such as recurrent neural network and scene text detection in terminal behavior analysis, to form its own unique intelligent security solution, which can protect not only unstructured data, but also structured data, big data and cloud environment. In these aspects, although foreign manufacturers invest earlier than domestic manufacturers, domestic manufacturers have gradually shown their own characteristics with the advantages of localization and industry experience accumulation.

Some thoughts on the selection and layout of data Security products

Through a large number of technical accumulation and solutions in the field of data security, we can see that Yisaitong's business focus is not only limited to the initial document encryption, but also has a very mature layout in the field of data security protection, which is not an empty concept. Finally, in order to make more users "take fewer detours", Zhu Hejun, CTO of Yisaitong, believes that domestic users should pay attention to the following issues when selecting data security products:

L data security products are a set of comprehensive solutions for enterprises, and it is particularly important to deploy the overall implementation plan, that is, suitable for themselves, based on the needs and characteristics of the enterprise.

In addition to being auditable and traceable, data security products are also essential for timely detection and alarm of behavior and real-time blocking, so it is very important to prevent, reduce or even eliminate customer losses before harm occurs.

In addition to conventional judgment by setting rules in advance, data security products should have the ability of intelligent machine learning, and should be able to identify and judge illegal and malicious acts automatically. ***

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