Shulou(Shulou.com)06/03 Report--

As the new media operation is favored by more and more people, the practitioners of the new media industry are also growing day by day. In addition, affected by the epidemic, offline physical enterprises have to online transformation to seek opportunities, which makes the demand for operational personnel more urgent. In order to meet the needs of the talent market, we have created a practical course on the operation of the official account. Let's take a look at the specific learning content of the course.

1. Why learn the operation of official account?

According to the White Paper on Survival report of the operating Industry in 2019, new media operators account for 57.64% of the absolute main force of the industry, and new media operators are using their unique "new media genes" to challenge the potential opportunities for explosive growth in various vertical sectors. The Internet industry is rapidly changing, and new media operation with the help of new media operation is a "turning point operation strategy" for enterprises to survive the financial crisis or some force majeure factors, pointing out that more than 55% of new media operations are waiting in the operating posts of revenue. As a result, every new media operator is "savagely growing" in order to create a surge of users (fans) for ultra-low cost, or success or failure, the futility of imitation and reproduction is becoming more and more obvious, looking for methodological guidance. More look forward to a high gold content operation strategy with real practical value.

2. What do you learn in the practical course of official account operation?

The course ranges from the dismantling of popular case accounts to the establishment of Wechat official account matrix operation, from deeply digging the inner needs of users to realizing the surge of fans, from personal WeChat account fission to community building mechanism, and the realization of continuous cash-out model. one by one in-depth and thorough explanation. The specific learning content has five parts, namely, popular style content building, matrix marketing, powder flow acquisition, private domain flow production UI and community isooc model. Learning the official account operation practice course is to rapidly increase users and seek operational breakthroughs.

3. What can you gain after completing the course?

(1) set up Wechat official account matrix marketing

Through the study of the official account operation practice course, we can play with N kinds of carriers of torque matrix marketing and use mathematical equations to build a matrix method for their own enterprises.

(2) output the contents of popular styles

Easily disassemble the popular style content in the industry and apply it freely to your own account to create the same hot content and run through the multi-platform operation of the new media matrix.

(3) continuous private domain traffic productivity

The "contracting mechanism" of classification, layering and grading of operational users can effectively control the loss of users and efficiently create a private domain traffic conversion mechanism.

(4) to achieve accurate drainage.

Step on the user contact, design ultra-low-cost explosive growth plan, fission mechanism to build an integrated community, maintain stability and acceleration for sustained operation growth, and finally achieve the goal of rapid powder increase and realization.

The above is the specific content of the official account operation practice course. Even small partners with zero foundation can quickly master the skills of official account operation through this tutorial. Therefore, if you have the need to learn and improve, you might as well experience the relevant operation courses, which can help you take a lot of detours.

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