Shulou(Shulou.com)06/02 Report--

The concept of new retail has only been in commercial circulation for only a few years, but in fact, the basic technologies behind it, such as artificial intelligence, big data, cloud computing, and so on, are invisible to consumers in production, logistics, supply chain and many other links, creating new retail scenes and new models are undergoing more profound changes. To learn more about E + new retail industry Internet, you can follow the official account of "Industrial Internet Service provider".

In a sense, new retail can be understood as an upgrade of existing retail. The biggest problem in the traditional retail industry is not knowing consumers, although e-commerce solves some of the problems and keeps consumers away from offline stores. The new retail needs to solve: can we pull consumers back into the store (experiential marketing), restructure the supply chain to make the supply more matching and efficient (new logistics), the two biggest features of the new retail: the integration of TOC and TOB, online and offline connection.

The main contents are as follows: (1) New retail realizes supply chain coordination.

In the future, the best way for new retail to serve consumers is "you need, I will deliver", which needs to achieve the real positioning of consumers and predict in advance. For example, the intelligent regional warehouse division scheme can reduce the inventory turnover rate from the past 60 days to 32 days, making the warehouse closer to consumers and improving service capacity. In addition, supply chain coordination helps businesses improve the accuracy of production planning and production rhythm.

(2) realize the digitization of the whole process of supply chain.

Through sales data and market forecasts, help merchants to make more intelligent production plans and regional positions in suitable areas. After the goods come out, put the goods at the most reasonable and best-selling entrance through intelligent software, and finally help merchants to do store delivery to achieve online order and offline pick-up.

As we all know, Jack Ma spent a lot of money on cloud computing ten years ago, and only a few years later, the Internet world has to admit that cloud computing is the cornerstone. The concept of "China-Taiwan" in the new technology is its core, which helps businesses get through the front-end user interface and back-end enterprise internal management, and build a "retail cloud platform", in addition to the globally shared inventory center, user center, transaction center, and order center. there is also an automatic replenishment system, where all information is converged into dynamic changes and actual adjustments.

In the future, the cloud platform can help brands solve the problem of global optimization, make data online, and then generate intelligence. In order to realize the global optimization, the core is the data computing ability. Only when the data is online, stored and calculated and implemented well, can we get the model and replace the human brain to make decisions, so that intelligence can become the core decision-making part of manufacturing, so as to improve efficiency and quality. To learn more about E + new retail industry Internet, you can follow the official account of "Industrial Internet Service provider".

Original link: http://www.zsyncmall.com/html/xwzx/xydt/83.htm

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