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This article will explain in detail what are the key points about the optimization of internal links in the computer network. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

To talk about the optimization of internal links in websites, for common small and medium-sized websites, the optimization and planning of internal links is to enhance the user experience as much as possible and highlight the focus of the site as much as possible. the general methods can be divided into several dimensions, such as the planning of website navigation structure, the planning of site map, the planning of keyword links of website content and the recommendation of related articles.

I. website navigation structure planning

When it comes to website navigation, it can be said to be the most important part of internal link planning. Under normal circumstances, website navigation planning can sort out the important relationships of internal pages and play a very good role in improving user experience.

The optimization of the navigation location of the website is generally planned and designed according to the browsing habits of netizens, because the crawling behavior of search engine spiders crawls from left to right and from top to bottom according to the browsing habits of users. its weight will also be gradually weakened in the following order.

For this principle, according to relevant books, in 2009, Jay Cobb, a famous website designer who has long studied website usability in the United States. Nielsen published a report, "Eye trajectory Research," in which he pointed out that in most cases, visitors can't help reading web pages in an "F" shape. This basically constant reading habit determines the popularity of F-shaped attention on the page.

Some researchers use several different pages to do eye movement tests, get a heat map, and use color to show the heat of the viewer's eyes. The hottest ones are red, the hotter ones are yellow, the unhot ones are blue and the ones that don't pay attention to are gray. As follows:

Picture source network

According to this principle, we should deploy navigation where users can easily see it, and for search engines, judging the weight of a web page is like what I said above. it is weakened from left to right and from top to bottom according to the user's browsing habits. therefore, when we do website navigation optimization, we should satisfy the user's habit of F-shaped eyeball trajectory and adopt appropriate navigation methods in the F-shaped area. In order to better guide user behavior, meet user needs and improve user experience.

Under the premise of the F-shaped hot spot of the web page, the website can take the following navigation methods:

1, top navigation: main column, classified navigation, 2, left navigation: navigation in a specific column, 3, content navigation: make clear the current location of visitors and provide fast content navigation.

The navigation methods mentioned above can basically be seen on a variety of large websites, of course, for small and medium-sized websites Yang Zi suggests that navigation can also be planned according to this location. The following A5 entrepreneurial network as an example to briefly introduce the location of the top navigation planning.

Top navigation

Note: in the content selection of top navigation, many traditional sites like to put content such as "introduction of the company" and "introduction of the general manager" in the position of the top navigation (main navigation). It is certainly not the key content for the construction of marketing websites, even though it is necessary, it is best not to put it in the position of the leading line, but at the bottom of the navigation.

Left navigation generally exists to make up for the top navigation, because there are many detailed categories under each column of the site, which cannot all be placed in the top navigation. Therefore, it is necessary to use the left navigation to make up for it. The following picture shows the left navigation of SUNING e-commerce:

Left navigation

Content navigation is breadcrumb navigation, which aims to give users a sense of location and determine which directory of the site the page they are browsing is in. For example, the "current location" that exists on many sites belongs to content navigation or breadcrumb navigation (location navigation), as shown in the following figure:

Content navigation can easily let users know the main contents of the parent directory, and generate other browsing behaviors to enhance the user experience.

If you want to ask which pages the navigation should be distributed on, it is not difficult to look at the problem from the user's point of view, which pages may have the impulse to learn more about information after visitors visit, then navigation should be placed on these pages. To put it simply, except for the completely meaningless intermediate pages, any page of the site should be navigated in some way. The following picture shows the navigation at the top of Sina's home page:

Top navigation

Project summary page navigation

For small and medium-sized websites, it also makes sense to let navigation exist on as many pages as possible, but it should be noted that it should not be bluntly piled up. The trade-off and distribution of column navigation or content navigation should be planned according to the level of the current page.

As mentioned above, different pages should have different forms of navigation, because different pages have different levels of websites, so that the corresponding navigation categories are different. In general, website navigation can be divided into home navigation, channel navigation (column navigation), content page navigation and so on according to different levels. The following figure shows NetEase's planning form for these types of navigation:

NetEase home page guide

NetEase's channel navigation is placed at the bottom of the Banner chart, which exists in the form of columns as shown below:

Channel navigation

NetEase's content page navigation is placed at the top of the title as shown in the following figure:

Content page navigation

Second, the optimization of website map

When it comes to internal link optimization, basically the first reaction will think of the production of the sitemap, a well-optimized sitemap is very beneficial to the guidance of users, enhance the user experience, and facilitate the search engine to understand the structure of the entire site. Crawling of search engine spiders is very friendly.

Generally speaking, sitemap is often used in large websites. (because sitemap plays an important role in the optimization of the whole website, SEOer or website builder will plan a sitemap no matter what site it is, which becomes the norm.) it is a supplement to all kinds of page navigation. When there is a lot of content on large websites, it needs to be in the form of sitemap. In order to fully display the entire huge website structure in front of users. The following is a picture of NetEase's partial website map:

III. Recommendation of related articles and random articles

The recommendation of related articles and random articles is also a form of optimizing the internal link structure of the website. The content page is not only the largest number of pages in the website, but also the media carried by the specific content of the website, because most visitors end up on the content page, so the internal link planning in the content page is easy to guide the user's behavior. it is also paid more attention by search engines.

According to users' access habits, internal links in content pages are usually carried out in the form of recommended articles, related articles, hot articles, Jinri Toutiao articles and random articles, etc., which is based on the results of the study of user behavior habits. it is also the most common way of internal link optimization in websites at present. The following figure shows the hot news recommendations on NetEase's news content page:

Whether it is related article recommendation, random article recommendation, or headline article recommendation, etc., can be optimized according to their own needs combined with the structure of the website, here Yang Zi is not listed one by one.

IV. Optimization of keyword links in the article

The optimization of keyword links in this article is also an important way of internal link optimization. Yang Zi has expounded its importance in many articles about the optimization of internal link construction of the website. Why? Because the search engine pays more and more attention to the user experience, and the keyword link optimization in the article can better meet the relevant needs of users, the form of links in the content body becomes more and more important.

Website optimization is not in the past unbridled release of a large number of chain, ranking will soar into the sky, in recent years, with the search engine algorithm on some spam outside the chain, buy and sell outside the chain and soft outside the chain of severe crackdown, so that many seoer face site optimization at a loss, in their eyes to do optimization is like standing on the edge of a cliff, and outside the chain construction is also uncontrollable.

Nowadays, search engines pay more and more attention to user experience, and it is particularly important to optimize the keyword of content subject.

This is the end of the article on "what are the key points for optimizing the construction of internal links in the computer network". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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