Shulou(Shulou.com)06/01 Report--

Times are changing, the industry is changing, now the market e-commerce operation industry is developing rapidly, no matter where, basically filled with e-commerce figure, have devoted themselves to Taobao platform, today's social life, Taobao can be said to be every household in the use of an online shopping platform, with the continuous changes in Taobao rules, so that many people begin to get confused, Taobao shop can not do well how to do?

What does the unsourced store do? As a matter of fact, it's very easy to shop for customers. First of all, there is a Taobao store, collection software can be done. Then register an Alimama Union ID number, with this number to promote goods will get a commission. To put it more clearly, shop Taobao is an intermediary between the owner and the buyer, collecting the hot-selling goods of Taobao and Ali merchants and Taobao Alliance commission goods, and then collecting them to their own stores with one click through the software.

Shop Taobao to shop-based, software for the shop, operational skills as the main form. The principle of getting on and off the shelf in 7 days. Taobao platform has a virtual baby 7-day rule, that is, the baby uploads from a certain point in time, to the zero point after 7 days, the baby has the highest weight, that is, it is easier to appear in front of consumers and easier to place orders. Immediately after getting off the shelf, it goes on the shelf again and again, because it is virtual, so there is no need to do special operations manually. With the flow will be converted into orders, do not need to purchase goods to hoard goods, avoid the risk of hoarding goods, and do not need to promote, goods come with the natural flow of Taobao.

When a customer places an order in your store, you need to use the software to search to find the owner, find the shop of this product, and then take the order, leave the buyer's harvest address, and deliver the goods to the buyer. Whether this model is done by an individual, or do a group of stores studio, college students, baby mothers, office workers have their own free time, more convenient and simple, quickly earn commission for price difference.

The profit is divided into two parts, one is the promotion commission set by Taobao Alliance (that is, the commission we get from the goods we sell), and the other is the price difference added by ourselves using auxiliary software.

1. Commission: more than 80% of the goods on Taobao include promotion fees. For example, on Taobao, a high-quality water cup is sold for 200 yuan and a promotion fee of 30% yuan, that is to say, if I help the seller sell this water cup, the seller will pay 30% of my transaction volume as a promotion fee, that is, 60 yuan.

two。 Price difference: friends who have done shop shopping all know that this price difference is very easy to do. When we promote some non-commission babies on Taobao, we can add the price at will, which is higher than the original one, but not too expensive, otherwise it won't sell. Many people have the mentality that the more expensive they are, the better things are, and the probability of blind shooting is very high. Another is the rule of thousands of people on Taobao. Taobao platform will automatically grab buyers' daily shopping habits, price preferences, search history, etc., at the same time, it will also grab the seller's store information, main categories, delivery time, price range, etc., the platform will automatically match the information of the two. Therefore, as long as the operation is proper, the store will certainly be able to make a profit, and there is no need to worry about the problem that the goods cannot be sold.

Like this model, we all know that the most common problem is picture theft, shop violations, first of all to know why their own stores have been violated.

It is conceivable to use software to collect other people's goods, such as clothing categories. Many people know that clothing is the best to sell, big profits, contact with a wide range of groups, but also the most complaints, why? Other people pay high-paid models to take real-world pictures, you use the software very casually to steal other people's pictures, you can imagine what the problem is, if you have not eaten your own hard-cooked meal, let a stranger to eat, will you agree; most clothing stores have their own shop logo, your store goods have other people's goods loge, you will complain about counterfeiting.

Therefore, if you do this kind of unsourced store, you can't put clothes on the shelves. In fact, most of the people who do shop Amoy are department stores, and there are too many treasures that can be uploaded, just like the things that can be seen everywhere in our lives. Although the profit is low, we sell more than a dozen pieces a day, but now people are shopping by using fragment time. They are no longer haggling over things like they used to be. For goods worth dozens of yuan, they will not compare goods with each other.

The main way to open a store is to master certain operation technology. first of all, you can have your own idea to do a store. How to increase the flow of goods, increase the weight, and then increase sales with the help of the traffic support of Taobao platform? these all require certain operational skills, otherwise how can you use what to improve traffic, relying solely on software? It's obviously impossible.

Taobao store group has been developed for 4 years, and many friends may only come into contact with it last year or this year, but they do not know that Taobao store group has entered the industrial 2.0 era from the agricultural era, the so-called agricultural era is to shop goods and play, and the collection is relatively extensive. The industrial 2.0 era is the era of fine operation. I believe many friends have heard of it. We also know that fine operation is the ultimate development direction of Taobao unsourced stores:

1, shop product refinement does not ask for much: some stores have a lot of products, feel that a dazzling variety of products can give buyers more choices and increase their stay time, but in fact there are too many products, buyers will not spend too much time to see the end, the shop has tens of thousands of goods, who is all right to see the end of your shop from beginning to end, to the back of the products may become unsalable products, driving down the shop sales rate. So operating Taobao store, we pay attention to the refinement is not more, boutique is to meet the needs of buyers, clear functions, buyers have continuous demand for products, stores more than a few boutiques can better improve the rate of mobile sales and the number of visitors.

2. Analyze the flow of a single item: diagnose the flow source of detailed data in the business staff, and analyze the flow of each item. When we promote a baby, we should look at its flow composition. Through train is just a way to earn more natural mass traffic, do not let paid traffic higher than natural search traffic, otherwise it will be difficult to get free traffic all the time.

3. Determine the main category: to do fine operation, we need to have the main category in our store, and then we can optimize it, increase the weight and flow of the store, and turn our own store into a boutique. The purpose of Taobao is to make money, so we try our best to be a high-priced boutique shop, otherwise even if you sell hundreds of pieces, you don't earn as much as 50 or 60 pieces, it depends on your selection and operation.

Like some collection software on the market, you can choose one appropriately, according to the actual situation, and its late tracking and maintenance service, you should take into account that buying software is to save you time and effort, but not to cause you more problems. Software is just an auxiliary tool, don't think that you can rest easy with software, it just improves your work efficiency to a certain extent, reduces your work, and does some tedious things for you, such as loading, self-inspection, regular cleaning of zombie goods, etc., to save you more time to do other things.

This model as a company project transformation, add projects, as a store operation game is still good, after all, the store can be done for a long time, a good profit for us is the most practical; can not do a good job in Taobao, in fact, the biggest problem is you, not Taobao platform or the entire e-commerce industry questions. Many people complain that domestic e-commerce has reached a state of saturation, the e-commerce industry can no longer survive, and the competitive pressure of e-commerce is increasing. Even if what you complain about is true, why are so many merchants still popular and hot in the e-commerce industry, but you can only drink from the northwest?

Editor: xin666884

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