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This article introduces the relevant knowledge of "how to borrow WeChat Mini Programs from fresh fruit stores". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

How to borrow WeChat Mini Programs from fresh fruit store

First of all, let's talk about how WeChat Mini Programs can solve those pain points for fresh fruit stores:

First, online and offline member precipitation

Fresh fruit stores can achieve membership points, membership recharge, membership levels through WeChat Mini Programs, so as to achieve automated and efficient operation of members; with the help of Wechat user data, add membership tags, feature groups for users, and then accurate marketing.

WeChat Mini Programs's membership mechanism needs to be distinguished from Wechat official account followers or APP downloads; only when it is interactively related to users' data binding, consumption accumulation and sharing, can the real membership training and fan marketing effect be achieved.

Mini Program, which is operated independently by fruit and fresh shops, is also different from the membership entry model of Meituan or Dianping.

On the one hand, it does not rely on the channels of third-party platforms, and at the same time, it can give full play to the characteristics of self-service.

Second, fresh home

I believe that many users have bought fruit at home, their prices are affordable and fresh, and save the time to shop to pick up.

If there is a door-to-door delivery service of the corresponding fresh store in the user community or near the office, and the quality is reliable, I believe many busy white-collar workers will choose to buy fruit online.

At the same time, as a fresh and fruit shop, its selling time is relatively concentrated, with two peaks: noon and rush hour.

However, the form of takeout distribution happens to apportion the labor problem as working hours, increasing sales.

III. Booking drives consumption

The biggest quality standard of fresh fruit is nothing but the word "fresh".

But as a fresh fruit store, one of the busiest links is the preparation: restocking, classification and optimization, packaging and so on.

Users order fresh and fruit through WeChat Mini Programs, which can not only ensure the freshness of users, but also homogenize the distribution of labor force in stores to a certain extent; it can be said to kill two birds with one stone.

To sum up, WeChat Mini Programs can bring the following value to physical fresh stores:

1. Increase the sales of fresh fruit stores

2. Improve the consumer experience

3. Reduce the operating cost of the store

4. increase the brand awareness of the store.

How to combine the operation of Wechat in fresh fruit store with Mini Program

One of the most prominent problems in the fresh industry is the shelf life of fruit. The high price of fruit is often due to the short shelf life of fruit. At the same time, due to the limitations of fruit storage area and transportation costs, the prices of many fresh fruits will not be very low. Therefore, many offline fresh fruit spots use Wechat official accounts to deeply tap user needs and further reduce operating costs by means of booking and promotion. Now WeChat Mini Programs's arrival has made the fresh industry see a new way out. So how should fresh fruit WeChat Mini Programs combine with Wechat marketing?

Too much fruit WeChat Mini Programs and Wechat marketing how to combine, we might as well first understand the operation mode of fruit store + Wechat official account, fruit store + Wechat official account can not only dig deep into the community, but also reduce daily wear and loss. increase sales and increase profits, why not?

There are several ways to operate the fresh fruit Wechat public:

1. The official account also focuses on how to absorb powder:

Paste the official account QR code of Wechat on the storefront, encourage surrounding door-to-door customers to scan the code, and pay more attention to the power delivery discount coupons for the first time; paste the QR code on the fruit package so that customers can scan the code and buy it again after they have bought it home. merchants' nearest distribution is more popular with lazy people.

2. Make use of the group posting function of Wechat official account:

Fresh fruit merchants will face this problem, the loss rate is high, especially in summer, the loss rate increases sharply, businesses also look anxious. Before the store is ready to reduce prices to deal with expired fruits, you can use the official Wechat account to send a mass message to inform regular customers around that those who live at home will not miss this opportunity to pick up bargains.

3. Through booking and promotion, save storage and transportation costs, and achieve as much as possible to increase revenue and reduce expenditure.

4. The membership system targets customers:

Use Wechat membership system to score points for customers and lock in regular customers for a long time. Holiday marketing: distribute shopping coupons through Wechat official account to activate and precipitate customers.

5. Enhance customer experience:

Now many supermarkets in the community will give you the phone number, which allows you to call and order when you need it, but there is nothing intuitive for you to choose. If you build a micro mall using the official account of Wechat, you can hang up pictures to give users an intuitive impression. Choose and then choose door-to-door delivery service, which can not only enhance customer experience, but also reduce the cost of experience.

This is the end of the content of "how to borrow WeChat Mini Programs from fresh fruit stores". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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