Shulou(Shulou.com)06/01 Report--

In this issue, the editor will bring you the treatment of the right to reduce the search engine of the website. The article is rich in content and analyzes and narrates it from a professional point of view. I hope you can get something after reading this article.

At present, the website reduction right is a topic that many website operators are more concerned about, sometimes it may be caused by some negligence by the search engine, or it may be caused by the over-optimization of the website. When we are faced with this problem, we should first understand the root of the problem, why the reduction of power? You should not immediately think of changing the domain name for the website or building a new site, so that the previous promotion work for the website will be wasted, and all the online marketing work for small business sites will be wiped out. So how should the website be reduced by the search engine? The following is a summary of experience over the past few years.

If a website is down the right, the first reflection of many webmasters is to look for reasons all over the world. In fact, you should know that for any website, there is definitely more than one reason for the right to be lowered. And most of the time it is caused by the following reasons:

1, the content of the website is collected or repeated more, there is no original innovation.

2. The website has not been established for a long time and its permissions have been called back in a short time.

3, the website increases the external link through the mass distribution software, which causes the external link to be very unstable.

There are some other reasons, but most of the website rights are inseparable from the above three. So now that we know, and the website has been downgraded, how can we solve the problem?

For regular stations, you should first check whether your website is not doing well, such as the short-term reduction of permissions caused by a revision of the website. In addition, some external links disappear or friendly links have problems on the website, which often lead to the right to fall.

Of course, content is always the most important for a website, so long-term copying of articles that have been reprinted many times will also lead to downside. However, it should be noted that when being reduced by search engines, it is often not due to a single reason, but may be caused by many aspects. Therefore, after being reduced, you should first check the internal and external environment of the website. But do not be too impatient, especially can not make random changes, because the right will not be restored in a short time, but as long as constantly update the original content, maintain the stability of external links, do not do too many external links in a short time, this is also a mistake that many webmasters are easy to make. Remember that the outer chain must be based on stability and quality, not quantity.

Through the above practice, it can generally be restored in about 3 months, with the exception of particularly serious reduction rights.

In addition, we may also need to understand the difference between Baidu and Google in terms of website reduction rights:

Baidu: the judgment of the right of the website to be reduced by Baidu is very simple, generally speaking, the home page of site is not on the first page of the search engine, while Baidu is collected normally. There is no need to worry too much about this right to fall, in accordance with the above practice to update the original content and do a good job in the stability and quality of the chain. It won't take long for the website to recover.

Google: if the website is downgraded by Google, it is more convenient to restore, because we can directly ask the reason why the website was downgraded through the help forum provided by Google, as long as it can be corrected according to the request of the administrator, and the recovery time is also very short.

So if your site has been downgraded, first of all, make sure you are a regular station, not a garbage station or collection station, then basically don't worry too much, just keep running the site according to your own ideas.

The above is the Xiaobian for everyone to share the website search engine down the right to deal with, if there happen to be similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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