Shulou(Shulou.com)06/01 Report--

This article introduces the relevant knowledge of "how to improve the problem of cost reduction". In the operation process of actual cases, many people will encounter such difficulties. Next, let Xiaobian lead you to learn how to deal with these situations. I hope you can read carefully and learn something!

First, the brand negative must not have

Based on my experience in the medical and education industries, the highest conversion rates for web searches are for brand terms, as well as brand-related long tail terms! Therefore, no matter whether selling products or selling services, brand negativity must not exist! Whether it's spending money to delete, or from SEO coverage, etc., these are all things to do! I remember when I was in the medical industry before, I was once brushed by a competitor with a negative drop-down box, which caused the network to fail to convert customers for a whole month or two. How serious can I think? In the recent "Bobo VIP Communication Circle," Zhang Cairen shared these and introduced some of her strategies and improvement methods! At that time, this improvement really helped to improve the conversion rate a little!

Second, the landing page must be perfect

Just take over the work that will be directly crazy, there is no dedicated programmer, all bidding landing pages directly grab peers, source code can even see peer information and online chat tools; open speed is also very headache! Later, after practical operation, I think the landing page needs to pay attention to the following points:

1. The opening speed must be guaranteed;

2. The marketing skills and layout of the page must be paid attention to;

3, online customer service, many companies want to be full of dialog boxes, invitation boxes, in fact, according to our test results, this is not good, reasonable arrangement of 2-3 on the line; in addition to the invitation frequency also needs a little control, has been invited users must not stand! Besides, a small note, such as business communication, many companies do not know what to think, invite directly to the dialog box, and not a new window opens, even to the user to refuse the dialogue to see the page opportunity! This problem also exists in music chat. These details need our attention!

Third, online customer service marketing skills must be perfect

Many companies, there is no professional customer department, are temporarily formed, this chat conversion is very difficult, at that time our strategy is to organize a set of processes and skills, the first step, the second step, the third step ask what? This way, it would be faster to start, and the conversion would also increase a lot! Of course, there must be many emergencies;

For example:

Step 1: Ask the visitor whether he or she is consulting for a friend.

Step 2: Understand the basic information of the other party: such as age, education, hobbies, etc.;

Step 3: Understand the intention and purpose of learning;

Step 4: Introduction of the course;

Step 5: Find the right reason to contact;

IV. Paid advertising improvements

The above is basically to ensure better transformation of traffic after coming in. Let's talk about ensuring the quality of traffic from the source. At this time, data analysis is very critical. In fact, this data analysis still benefits from the consciousness formed before in the medical industry! Some of the details involved in privacy data will not be launched, say I was thinking it, search engine marketing is actually for keyword marketing.

The first step is to summarize the keywords of the company transformation in the previous 1-2 years. The data surprised me and made me calm. 98% of the conversions were brand words, so the brand words focused on maintaining and establishing brands. This is why the above mentioned must monitor the negative brand.

The second step, check each type of consumption, generally according to the brand, product, general analysis of these three aspects, analysis of each piece of consumption, conversion; and ensure the display of product words, whether it is bidding or SEO or network alliance, so as to improve the potential customer's brand awareness; generally for the word, due to the characteristics of high consumption and low conversion, generally according to the actual situation for selective delivery;

The third step, according to the consumption conversion data, start to control the proportion of various types of investment, and delete all kinds of words with low conversion rate. For example, I found that the conversion of brand + product + price is almost zero, and consumption also accounts for a certain proportion, so I decisively deleted and blocked this type in the daily work behind! Let's talk about a detail. Baidu can now set the advertising area to the city level. At this time, we can set the precise area and block some areas that are poorly converted or almost not converted.

V. Other auxiliary marketing means

1. For example, QQ grab shared before, many visitors are unwilling to talk, but we can use tools to grab visitors qq, and then our consultants add friends to communicate, this part of the missing can save some customers;

2. For example, the way to establish potential customer qq group and add friends, lock this part of potential customers, and also convert some customers;

Text/Bobo transferred from Lu Songsong's blog

"How to improve the cost reduction problem" content is introduced here, thank you for reading. If you want to know more about industry-related knowledge, you can pay attention to the website. Xiaobian will output more high-quality practical articles for everyone!

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