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In this article, the editor introduces in detail "what are the methods for the operation of Mini Program Mall". The contents are detailed, the steps are clear, and the details are handled properly. I hope that this article "what are the methods for the operation of micro-mall?" this article can help you solve your doubts. Let's follow the editor's train of thought to slowly deepen, together to learn new knowledge.

1. Define the product orientation of the mall

Adhere to the current categories and selections, take the popular route, but look for more cost-effective suppliers or reduce commodity prices. Take the boutique life e-commerce route, based on the team size and supply chain considerations, the large and comprehensive platform route is difficult to compete with the e-commerce giants, it is better to take the small and beautiful vertical route, there will be more differentiation. Take customers walking while Amoy as an example, the Mini Program mall mainly sells local specialties, users can naturally remember the features of the platform from many Mini Program.

Browse the page while walking

two。 Create hot-selling products to deepen users' impression

At present, the exposure of goods in Mini Program, in addition to the home page banner, product details page, other exposure channels are less. You can add editable classified products to the home page: star, Douyin, sales ranking, member welfare area and so on. Only when your goods are deeply rooted in the hearts of the people and stimulate everyone's desire to buy, will there be a selling point, and sales will naturally increase. Take customer high-speed rail business service as an example, hot-selling products are promoted in the form of banner and recommended as hot-selling products.

High-speed rail business service page

3. Create a member's Day and create a sense of ritual

The activities of Shangxin and members' Day will form a fixed mechanism. "New every week", the notice before going on the shelves, and the product introduction pushed each time when it is new, can be fixed into a sense of ritual. As for members can play more, only open to members on that day to buy a star product similar to the treasure of the town store, members can enjoy a discount, let users participate in group buying, second killing and other activities, so that more users become your mall member users. Take customer paper care as an example, special products are launched every Thursday, group purchases, seconds kill, discounts and other activities, and the number of orders soars every Thursday.

Paper cares about the page.

4. Strengthen the content attribute of the mall

① creates content topics according to festivals and hot spots to guide users' attention.

Packaging and selling goods through content is a significant advantage of content e-commerce, not only through tweets, but also to strengthen the power of copywriting in the mall. Take pocket luxury as an example, the home page has different areas to showcase special products, including classification and banner are well utilized.

② mining merchandise selling points and optimizing titles

The Mobile Marketing Service Center suggests that you can carry out product function / use skills / industry analysis in many aspects, interesting + product-related will get unexpected results, different industries have different selling points, and need to optimize the title according to the product to attract users.

Pocket gift page

After reading this, the article "what are the operating methods of Mini Program WeChat Mall" has been introduced. If you want to master the knowledge of this article, you still need to practice and use it yourself. If you want to know more about the article, please follow the industry information channel.

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