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This article is about what you should pay attention to in the footer of a web page. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

Large number of links

You must have seen a lot of such sites: there are 50 and 100 or more links at the bottom. When a search engine crawls your site, it tries to distinguish between different areas of the site and to distinguish their weights. So it won't help you if you put a lot of links at the bottom of the site. My advice is: keep the number of links at the bottom of your site to a small number: 25.

Dynamic footer

Dynamic content can make search engines more interested in it. For example, you can include links to several of your most recently published articles, add links to pages that you have recently updated, or put links to some popular old articles, links to articles you recommend, and so on. Your goal is to tell search engines that your content is constantly changing.

Timestamp and crawl testing

If you have a large website, sometimes this will help. This will let you know which parts of your site are not liked by Google and not often crawled. If you add the current time such as "page generated on Jan 2011" with "search engine knows text" in the footer, then search [site:example.com "page generated Jan 2011" two months later]. It lists pages that have not been crawled in 2 months. It's not very technical, but it's easy to find out where you have crawling problems. Here's a piece of advice: don't use a full date, or Google may mark your page with that date.

No-Follow and Pagerank

I used to pay more attention to no-follow and the transmission of page weight (PR), but then I no longer thought it was an effective way to do it. So if you're using no-follow to block search engines from accessing your contact pages, privacy policies, terms of service, etc., stop. This is likely to do more harm than good. If you have some login links, such as user accounts and back-end pages, use no-follow. In addition, you should also use robots.txt to prevent search engines from accessing these pages.

Availability and font size

Although this section does not involve SEO, usability is the only concern. Generally speaking, it is better to use a font slightly smaller than your text in the footer, but not too small. You can use lighter colors after other colors, but don't make it invisible, it will be thought that you want to cover it up. If your footer has a lot of content, group them into groups instead of throwing them in a pile.

All right, let's review what we can do to optimize your footer:

Limit the number of links, leaving only the necessary

List some dynamic content

Contains a date to track the crawl of the search engine

Use no-follow to prevent search engines from crawling pages you don't want to crawl, not to control PR delivery.

Sort out your footer.

Use smaller and lighter words, and don't sacrifice usability for appearance.

Thank you for reading! This is the end of the article on "what should be paid attention to in the footer of the web page". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, you can share it for more people to see!

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