Shulou(Shulou.com)06/01 Report--

This article mainly introduces the relevant knowledge of "how to easily play with WeChat Mini Programs". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this article "how to easily play WeChat Mini Programs" can help you solve the problem.

1. Flow and exposure

The exposure of nearby stores and the combination of online and offline can not only solve the scene demand, but also an important source of offline traffic, store addresses can be added, and the chain can achieve full regional coverage. a series of scenarios can be developed, such as shopping mall purchase, queuing, event release and so on. The frequency of consumer repurchase can be increased through the user's retention mechanism.

2. User retention

Although Mini Program is ready to go, all Mini Program you have used will retain the entrance. Mini Program establishes a mild retention mechanism, which can increase your Mini Program exposure when browsing other Mini Program.

3. Sharing and transformation

Mini Program's sharing can see the title and profile, and can automatically grab the user's sharing page as a picture, making consumers more intuitive to see the friends' push and sharing, and improve the transaction conversion rate.

4. Official account + Mini Program marketing

Using the existing official account to drive consumers' habits and guide fans to Mini Program consumption, you can add corresponding Mini Program links in the official account, insert Mini Program cards in the article, connect Mini Program directly from the official account menu, and so on.

5. Social marketing

Mini Program has synchronized its fan base. As long as Mini Program is pushed to the corresponding fan base, this group will show the group application Mini Program to bring the old and the new in the way of group fission, while increasing the number of return visits from old customers.

6. Personal marketing

Mini Program has achieved the push Mini Program between people, for example, I went to a skin management center for skin care, the effect is very good, I directly push the store Mini Program to a friend, I and the friend will show that we share Mini Program, at the same time greatly increase the exposure of the business.

7. Mini Program group buying activities

WeChat Mini Programs developed to join the group shopping method, individual shopping, multi-group shopping, single-product group shopping, multi-product group shopping, inviting friends to join the group through Wechat friends, WeChat groups and other ways, so that the brand can spread more quickly.

8. Mini Program red packets, raffle

You can customize the parameters such as winning crowd, winning condition, winning probability, prize, winning amount and so on, so that consumers can have social relationships, spread through word-of-mouth, and let users gain a sense of identity and value to stimulate follow-up shopping.

This is the end of the introduction to "how to easily play WeChat Mini Programs". Thank you for reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.